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Mad Over Donuts SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 14, 2023Read time:

Here is a detailed SWOT analysis of Mad Over Donuts covering strengths, weaknesses, opportunities and threats.

Mad Over Donuts Strengths

  1. Wide variety of donuts – ringed and filled donuts
  2. Popular for its quality
  3. India’s first donut chain
  4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding
  5. A well-recognized brand

Above are the strengths in the SWOT Analysis of Mad Over Donuts. The strengths of Mad Over Donuts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mad Over Donuts Weaknesses

  1. Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme meansless market share
  2. Low reach with less branches
  3. Donuts is a new snack for many countries, so it will require time to get popular

These were the weaknesses in the Mad Over Donuts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mad Over Donuts Opportunities

  1. Expansion throughout the country
  2. Adding newer flavors of donuts and coffee to the menu
  3. Increase in the disposable income of Indians
  4. Most of the population of India is young and open to western fast food
  5. Increase reach through online marketing
  6. Advertise and market aggressively to reach out to the customers
  7. Introduce online ordering and delivery and also via phone
  8. Sponsorships and tieups

Above we covered the opportunities in Mad Over Donuts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Mad Over Donuts

Mad Over Donuts Threats

  1. Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts
  2. Inflation
  3. Economic instability

The threats in the SWOT Analysis of Mad Over Donuts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mad Over Donuts SWOT analysis.

About Mad Over Donuts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mad Over Donuts

Parent Company

Mad Over Donuts


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Love at first bite


India’s first donut chain serving fresh and good quality donuts

Mad Over Donuts STP

People who want to have donuts

Target Market

Kids and youth


As India’s very own donut chain serving wide variety of fresh and tasty donuts

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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