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Arokya Milk SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 26, 2023Read time:

Here is a detailed SWOT analysis of Arokya Milk covering strengths, weaknesses, opportunities and threats.

Arokya Milk Strengths

  1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml
  2. Great bonding with existing suppliers and customers
  3. Great demand for milk will ensure its sales in its region
  4. Good product quality and packaging

Above are the strengths in the SWOT Analysis of Arokya Milk. The strengths of Arokya Milk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arokya Milk Weaknesses

  1. Weak distribution system, not available in many parts of the country
  2. Less awareness of the brand and does not fall in the consideration set of most people

These were the weaknesses in the Arokya Milk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arokya Milk Opportunities

  1. The brand should come out with different variants, as people are more health conscious these days
  2. Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too

Above we covered the opportunities in Arokya Milk SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arokya Milk Threats

  1. Brand not well known, whereas other competing brands have already made their mark
  2. Customers are generally brand loyal and do not change milk brands

The threats in the SWOT Analysis of Arokya Milk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arokya Milk SWOT analysis.

About Arokya Milk

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arokya Milk Overview
Parent Company

Hatsun Agro Products Ltd


Food processing


Food & Beverages

Tagline/ Slogan

Goodness with care, from our villages


Great bonding with existing suppliers and customers

Arokya Milk STP

Milk processing segment

Target Market

Lower and middle income groups


Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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