Published in Food & Beverages category by MBA Skool Team
Applebee’s is one of the leading brands in the food & beverages sector. Applebee’s SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Applebee’s:
Innovative R&D department e.g. ‘Tableside Tablet Initiative’
Low capital investment through 99% franchised restaurant base
Better management of advertising, brand management, R&D and strategy under the franchisee setup
Above are the strengths in the SWOT Analysis of Applebee’s. The strengths of Applebee’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited menu for vegetarians
Little scope of micro-management
Tough to monitor quality due to franchisee setup and limited geographic presence
These were the weaknesses in the Applebee’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Half rate entrée place for office going people in the afternoon and the open the midnight place for game night, girls night, karaoke night, etc. popularly called as Club Applebee’s
Grill and Bar Segment
Middle class, all age groups
Fun and family-friendly neighborhood restaurant with healthy under 550 calorie menu items
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