SWOT analysis of Arnott's Biscuits Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Arnott's Biscuits Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arnott's Biscuits Limited to benchmark its business & performance as compared to the competitors. Arnott's Biscuits Limited is one of the leading brands in the food & beverages sector.
The table below lists the Arnott's Biscuits Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arnott's Biscuits Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Arnott's Biscuits Limited Brand Analysis | |
---|---|
Parent Company |
Campbell Soup Company (Campbell's) |
Category |
Food Products |
Sector | |
Tagline/ Slogan |
There is no substitute for quality |
USP |
Health and wellbeing of consumer is primary. |
Arnott's Biscuits Limited STP | |
Segment |
Health and quality conscious consumers |
Target Group |
Middle and upper class, with prime focus on children under 12 |
Positioning |
Committed to the health of Australians |
SWOT Analysis of Arnott's Biscuits Limited | |
Arnott's Biscuits Limited Strengths |
Below are the Strengths in the SWOT Analysis of Arnott's Biscuits Limited: 1. Over decades of experience in the biscuit industry 5. Long arm on parent company – Campbell’s 6. Notable brands such as Tim Tams, Vita-Weat, Salada and Cruskits 7. Shipped to over 40 countries and has a good market share |
Arnott's Biscuits Limited Weaknesses |
Here are the weaknesses in the Arnott's Biscuits Limited SWOT Analysis: 1. Uses locally purchased Australian Ingredients 3. A number of expensive products available in the market |
Arnott's Biscuits Limited Opportunities |
Following are the Opportunities in Arnott's Biscuits Limited SWOT Analysis: 1. Expand foot print in all countries currently present 4. Cookies is another category to enter |
Arnott's Biscuits Limited Threats |
The threats in the SWOT Analysis of Arnott's Biscuits Limited are as mentioned: 1. Strong competition from Kraft in all the markets where Arnotts is present 3. May be replaced by less expensive products |
Arnott's Biscuits Limited Competition | |
Arnott's Biscuits Limited Competitors |
Below are the top 3 competitors of Arnott's Biscuits Limited: 1. Kraft Foods Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arnott's Biscuits Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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