Arnott's Biscuits Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Campbell Soup Company (Campbell's)

Food Products

Food & Beverages

There is no substitute for quality

Health and wellbeing of consumer is primary.

Health and quality conscious consumers

Middle and upper class, with prime focus on children under 12

Committed to the health of Australians

Below are the Strengths in the SWOT Analysis of Arnott's Biscuits Limited:

1. Over decades of experience in the biscuit industry
2. Variety of biscuits to choose from
3. One of the largest in the food and beverages sector in Asia
4. State-of-the-art manufacturing makes its operations good

5. Long arm on parent company – Campbell’s

6. Notable brands such as Tim Tams, Vita-Weat, Salada and Cruskits

7. Shipped to over 40 countries and has a good market share

Here are the weaknesses in the Arnott's Biscuits Limited SWOT Analysis:

1. Uses locally purchased Australian Ingredients
2. Very small market share outside Australia

3. A number of expensive products available in the market

Following are the Opportunities in Arnott's Biscuits Limited SWOT Analysis:

1. Expand foot print in all countries currently present
2. Can increase fortified products
3. Can easily expand to the cereal and breakfast segment

4. Cookies is another category to enter

The threats in the SWOT Analysis of Arnott's Biscuits Limited are as mentioned:

1. Strong competition from Kraft in all the markets where Arnotts is present
2. Entry of international companies such as Kraft Vs local manufacturer

3. May be replaced by less expensive products

Below are the top 3 Arnott's Biscuits Limited competitors:

1. Kraft Foods Ltd
2. Goodman Fielder Ltd
3. Griffins Foods Ltd