Arnott's Biscuits Limited SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Arnott's Biscuits Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arnott's Biscuits Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arnott's Biscuits Limited to benchmark its business & performance as compared to the competitors and industry. Arnott's Biscuits Limited is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arnott's Biscuits Limited competitors and includes Arnott's Biscuits Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Arnott's Biscuits Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arnott's Biscuits Limited Brand Analysis
Parent Company

Campbell Soup Company (Campbell's)


Food Products


Food & Beverages

Tagline/ Slogan

There is no substitute for quality


Health and wellbeing of consumer is primary.

Arnott's Biscuits Limited STP
Arnott's Biscuits Limited Segmentation

Health and quality conscious consumers

Arnott's Biscuits Limited Target Market

Middle and upper class, with prime focus on children under 12

Arnott's Biscuits Limited Positioning

Committed to the health of Australians

Arnott's Biscuits Limited SWOT Analysis
Arnott's Biscuits Limited Strengths

Below are the Strengths in the SWOT Analysis of Arnott's Biscuits Limited:

1. Over decades of experience in the biscuit industry
2. Variety of biscuits to choose from
3. One of the largest in the food and beverages sector in Asia
4. State-of-the-art manufacturing makes its operations good

5. Long arm on parent company – Campbell’s

6. Notable brands such as Tim Tams, Vita-Weat, Salada and Cruskits

7. Shipped to over 40 countries and has a good market share

Arnott's Biscuits Limited Weaknesses

Here are the weaknesses in the Arnott's Biscuits Limited SWOT Analysis:

1. Uses locally purchased Australian Ingredients
2. Very small market share outside Australia

3. A number of expensive products available in the market

Arnott's Biscuits Limited Opportunities

Following are the Opportunities in Arnott's Biscuits Limited SWOT Analysis:

1. Expand foot print in all countries currently present
2. Can increase fortified products
3. Can easily expand to the cereal and breakfast segment

4. Cookies is another category to enter

Arnott's Biscuits Limited Threats

The threats in the SWOT Analysis of Arnott's Biscuits Limited are as mentioned:

1. Strong competition from Kraft in all the markets where Arnotts is present
2. Entry of international companies such as Kraft Vs local manufacturer

3. May be replaced by less expensive products

Arnott's Biscuits Limited Competition

Below are the top 3 Arnott's Biscuits Limited competitors:

1. Kraft Foods Ltd
2. Goodman Fielder Ltd
3. Griffins Foods Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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