Arnott's Biscuits Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Arnott's Biscuits Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Arnott's Biscuits Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arnott's Biscuits Limited to benchmark its business & performance as compared to the competitors. Arnott's Biscuits Limited is one of the leading brands in the food & beverages sector.

The table below lists the Arnott's Biscuits Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arnott's Biscuits Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Arnott's Biscuits Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arnott's Biscuits Limited Brand Analysis
Parent Company

Campbell Soup Company (Campbell's)


Food Products


Food & Beverages

Tagline/ Slogan

There is no substitute for quality


Health and wellbeing of consumer is primary.

Arnott's Biscuits Limited STP

Health and quality conscious consumers

Target Group

Middle and upper class, with prime focus on children under 12


Committed to the health of Australians

SWOT Analysis of Arnott's Biscuits Limited
Arnott's Biscuits Limited Strengths

Below are the Strengths in the SWOT Analysis of Arnott's Biscuits Limited:

1. Over decades of experience in the biscuit industry
2. Variety of biscuits to choose from
3. One of the largest in the food and beverages sector in Asia
4. State-of-the-art manufacturing makes its operations good

5. Long arm on parent company – Campbell’s

6. Notable brands such as Tim Tams, Vita-Weat, Salada and Cruskits

7. Shipped to over 40 countries and has a good market share

Arnott's Biscuits Limited Weaknesses

Here are the weaknesses in the Arnott's Biscuits Limited SWOT Analysis:

1. Uses locally purchased Australian Ingredients
2. Very small market share outside Australia

3. A number of expensive products available in the market

Arnott's Biscuits Limited Opportunities

Following are the Opportunities in Arnott's Biscuits Limited SWOT Analysis:

1. Expand foot print in all countries currently present
2. Can increase fortified products
3. Can easily expand to the cereal and breakfast segment

4. Cookies is another category to enter

Arnott's Biscuits Limited Threats

The threats in the SWOT Analysis of Arnott's Biscuits Limited are as mentioned:

1. Strong competition from Kraft in all the markets where Arnotts is present
2. Entry of international companies such as Kraft Vs local manufacturer

3. May be replaced by less expensive products

Arnott's Biscuits Limited Competition
Arnott's Biscuits Limited Competitors

Below are the top 3 competitors of Arnott's Biscuits Limited:

1. Kraft Foods Ltd
2. Goodman Fielder Ltd
3. Griffins Foods Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arnott's Biscuits Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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