Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Arnott's Biscuits Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Arnott's Biscuits Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arnott's Biscuits Limited to benchmark its business & performance as compared to the competitors. Arnott's Biscuits Limited is one of the leading brands in the food & beverages sector.
The table below lists the Arnott's Biscuits Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arnott's Biscuits Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Middle and upper class, with prime focus on children under 12
Committed to the health of Australians
SWOT Analysis of Arnott's Biscuits Limited
Arnott's Biscuits Limited Strengths
Below are the Strengths in the SWOT Analysis of Arnott's Biscuits Limited:
1. Over decades of experience in the biscuit industry 2. Variety of biscuits to choose from 3. One of the largest in the food and beverages sector in Asia 4. State-of-the-art manufacturing makes its operations good
5. Long arm on parent company – Campbell’s
6. Notable brands such as Tim Tams, Vita-Weat, Salada and Cruskits
7. Shipped to over 40 countries and has a good market share
Arnott's Biscuits Limited Weaknesses
Here are the weaknesses in the Arnott's Biscuits Limited SWOT Analysis:
1. Uses locally purchased Australian Ingredients 2. Very small market share outside Australia
3. A number of expensive products available in the market
Arnott's Biscuits Limited Opportunities
Following are the Opportunities in Arnott's Biscuits Limited SWOT Analysis:
1. Expand foot print in all countries currently present 2. Can increase fortified products 3. Can easily expand to the cereal and breakfast segment
4. Cookies is another category to enter
Arnott's Biscuits Limited Threats
The threats in the SWOT Analysis of Arnott's Biscuits Limited are as mentioned:
1. Strong competition from Kraft in all the markets where Arnotts is present 2. Entry of international companies such as Kraft Vs local manufacturer
3. May be replaced by less expensive products
Arnott's Biscuits Limited Competition
Arnott's Biscuits Limited Competitors
Below are the top 3 competitors of Arnott's Biscuits Limited:
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