Arnott's Biscuits Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Arnott's Biscuits Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Arnott's Biscuits Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arnott's Biscuits Limited to benchmark its business & performance as compared to the competitors, and make strategic improvements. Arnott's Biscuits Limited is one of the leading brands in the food & beverages sector.

The article below lists the Arnott's Biscuits Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arnott's Biscuits Limited SWOT Analysis:

SWOT Analysis of Arnott's Biscuits Limited

For Arnott's Biscuits Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arnott's Biscuits Limited Strengths

The strengths of Arnott's Biscuits Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arnott's Biscuits Limited :

1. Over decades of experience in the biscuit industry
2. Variety of biscuits to choose from
3. One of the largest in the food and beverages sector in Asia
4. State-of-the-art manufacturing makes its operations good

5. Long arm on parent company – Campbell’s

6. Notable brands such as Tim Tams, Vita-Weat, Salada and Cruskits

7. Shipped to over 40 countries and has a good market share

Arnott's Biscuits Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arnott's Biscuits Limited SWOT Analysis:

1. Uses locally purchased Australian Ingredients
2. Very small market share outside Australia

3. A number of expensive products available in the market

Arnott's Biscuits Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arnott's Biscuits Limited SWOT Analysis:

1. Expand foot print in all countries currently present
2. Can increase fortified products
3. Can easily expand to the cereal and breakfast segment

4. Cookies is another category to enter

Arnott's Biscuits Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arnott's Biscuits Limited are as mentioned:

1. Strong competition from Kraft in all the markets where Arnotts is present
2. Entry of international companies such as Kraft Vs local manufacturer

3. May be replaced by less expensive products

Arnott's Biscuits Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Arnott's Biscuits Limited:

1. Kraft Foods Ltd
2. Goodman Fielder Ltd
3. Griffins Foods Ltd

Hence this concludes the Arnott's Biscuits Limited SWOT analysis.

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About Arnott's Biscuits Limited

Arnott's Biscuits Limited Overview
Parent Company

Campbell Soup Company (Campbell's)


Food Products


Food & Beverages

Tagline/ Slogan

There is no substitute for quality


Health and wellbeing of consumer is primary.

Arnott's Biscuits Limited STP

Health and quality conscious consumers

Target Market

Middle and upper class, with prime focus on children under 12


Committed to the health of Australians


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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