Burger Street SWOT Analysis, Competitors & USP

Burger Street

Parent Company

Family owned. Owned by Bill Waugh

Category

Quick server hamburger chains

Sector

Food & Beverages

Tagline/ Slogan

Deliciously Fresh

USP

Highest quality ingredients

Burger Street STP

Segment

Traditional American burger lovers

Target Group

Sub Urban Dallas Fort Worth and Tulsa

Positioning

Small burger joint that provides comfort food for sub urban youth

Burger Street SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Burger Street. Strengths are:

1.Family owned business which has expanded through many outlets

2.Understanding of local tastes has been beneficial$

3.Fresh made to order food adds to customer satisfaction

4.Specialty beverages also available

5. Has been in the fast food industry since a long time

Weaknesses

Here are the weaknesses in the Burger Street SWOT Analysis:

1.Limited number of stores as compared to bigger food chains

2. Being a small chain, the revenue market share is less

Opportunities

Following are the Opportunities in Burger Street SWOT Analysis:

1.Build brand loyal local customer base

2.Expand menu beyond burgers

3.Offer waiter service and delivery service at par with global industry standards

Threats

The threats in the SWOT Analysis of Burger Street are as mentioned:

1.Large multinational burger chains

2.Health conscious customers

3. Changing economic scenarios and increasing prices of raw materials

Burger Street Competition

Competitors

Below are the top 2 Burger Street competitors:

1.McDonald’s

2.Burger King