Burger Street SWOT Analysis, Competitors & USP

Burger Street SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Burger Street, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burger Street to benchmark its business & performance as compared to the competitors, and make strategic improvements. Burger Street is one of the leading brands in the food & beverages sector.

The article below lists the Burger Street SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Burger Street SWOT Analysis:

SWOT Analysis of Burger Street

For Burger Street, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Burger Street Strengths

The strengths of Burger Street looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Burger Street :

1.Family owned business which has expanded through many outlets

2.Understanding of local tastes has been beneficial$

3.Fresh made to order food adds to customer satisfaction

4.Specialty beverages also available

5. Has been in the fast food industry since a long time

Burger Street Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Burger Street SWOT Analysis:

1.Limited number of stores as compared to bigger food chains

2. Being a small chain, the revenue market share is less

Burger Street Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Burger Street SWOT Analysis:

1.Build brand loyal local customer base

2.Expand menu beyond burgers

3.Offer waiter service and delivery service at par with global industry standards

Burger Street Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Burger Street are as mentioned:

1.Large multinational burger chains

2.Health conscious customers

3. Changing economic scenarios and increasing prices of raw materials

Burger Street Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Burger Street:

1.McDonald’s

2.Burger King

Hence this concludes the Burger Street SWOT analysis.

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About Burger Street

Burger Street Overview
Parent Company	Family owned. Owned by Bill Waugh
Category	Quick server hamburger chains
Sector	Food & Beverages
Tagline/ Slogan	Deliciously Fresh
USP	Highest quality ingredients
Burger Street STP
Segmentation	Traditional American burger lovers
Target Market	Sub Urban Dallas Fort Worth and Tulsa
Positioning	Small burger joint that provides comfort food for sub urban youth

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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