Burger Street SWOT Analysis, Competitors & USP

Family owned. Owned by Bill Waugh

Quick server hamburger chains

Food & Beverages

Deliciously Fresh

Highest quality ingredients

Traditional American burger lovers

Sub Urban Dallas Fort Worth and Tulsa

Small burger joint that provides comfort food for sub urban youth

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Burger Street. Strengths are:

1.Family owned business which has expanded through many outlets

2.Understanding of local tastes has been beneficial$

3.Fresh made to order food adds to customer satisfaction

4.Specialty beverages also available

5. Has been in the fast food industry since a long time

Here are the weaknesses in the Burger Street SWOT Analysis:

1.Limited number of stores as compared to bigger food chains

2. Being a small chain, the revenue market share is less

Following are the Opportunities in Burger Street SWOT Analysis:

1.Build brand loyal local customer base

2.Expand menu beyond burgers

3.Offer waiter service and delivery service at par with global industry standards

The threats in the SWOT Analysis of Burger Street are as mentioned:

1.Large multinational burger chains

2.Health conscious customers

3. Changing economic scenarios and increasing prices of raw materials

Below are the top 2 Burger Street competitors:

1.McDonald’s

2.Burger King