Burger Street SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Burger Street analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Burger Street SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burger Street to benchmark its business & performance as compared to the competitors and industry. As of 2020, Burger Street is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burger Street competitors and includes Burger Street target market, segmentation, positioning & Unique Selling Proposition (USP).

Burger Street SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Burger Street Brand Analysis
Parent Company

Family owned. Owned by Bill Waugh

Category

Quick server hamburger chains

Sector

Food & Beverages

Tagline/ Slogan

Deliciously Fresh

USP

Highest quality ingredients

Burger Street STP
Burger Street Segmentation

Traditional American burger lovers

Burger Street Target Market

Sub Urban Dallas Fort Worth and Tulsa

Burger Street Positioning

Small burger joint that provides comfort food for sub urban youth

Burger Street SWOT Analysis
Burger Street Strengths

Below are the Strengths in the SWOT Analysis of Burger Street:

1.Family owned business which has expanded through many outlets

2.Understanding of local tastes has been beneficial$

3.Fresh made to order food adds to customer satisfaction

4.Specialty beverages also available

5. Has been in the fast food industry since a long time

Burger Street Weaknesses

Here are the weaknesses in the Burger Street SWOT Analysis:

1.Limited number of stores as compared to bigger food chains

2. Being a small chain, the revenue market share is less

Burger Street Opportunities

Following are the Opportunities in Burger Street SWOT Analysis:

1.Build brand loyal local customer base

2.Expand menu beyond burgers

3.Offer waiter service and delivery service at par with global industry standards

Burger Street Threats

The threats in the SWOT Analysis of Burger Street are as mentioned:

1.Large multinational burger chains

2.Health conscious customers

3. Changing economic scenarios and increasing prices of raw materials

Burger Street Competition
Competitors

Below are the top 2 Burger Street competitors:

1.McDonald’s

2.Burger King


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burger Street. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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