SWOT analysis of Burger Street analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Burger Street SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Burger Street to benchmark its business & performance as compared to the competitors and industry. As of 2020, Burger Street is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burger Street competitors and includes Burger Street target market, segmentation, positioning & Unique Selling Proposition (USP).
| Burger Street Brand Analysis | |
|---|---|
| Parent Company |
Family owned. Owned by Bill Waugh |
| Category |
Quick server hamburger chains |
| Sector | |
| Tagline/ Slogan |
Deliciously Fresh |
| USP |
Highest quality ingredients |
| Burger Street STP | |
| Burger Street Segmentation |
Traditional American burger lovers |
| Burger Street Target Market |
Sub Urban Dallas Fort Worth and Tulsa |
| Burger Street Positioning |
Small burger joint that provides comfort food for sub urban youth |
| Burger Street SWOT Analysis | |
| Burger Street Strengths |
Below are the Strengths in the SWOT Analysis of Burger Street: 1.Family owned business which has expanded through many outlets 2.Understanding of local tastes has been beneficial$ 3.Fresh made to order food adds to customer satisfaction 4.Specialty beverages also available 5. Has been in the fast food industry since a long time |
| Burger Street Weaknesses |
Here are the weaknesses in the Burger Street SWOT Analysis: 1.Limited number of stores as compared to bigger food chains 2. Being a small chain, the revenue market share is less |
| Burger Street Opportunities |
Following are the Opportunities in Burger Street SWOT Analysis: 1.Build brand loyal local customer base 2.Expand menu beyond burgers 3.Offer waiter service and delivery service at par with global industry standards |
| Burger Street Threats |
The threats in the SWOT Analysis of Burger Street are as mentioned: 1.Large multinational burger chains 2.Health conscious customers 3. Changing economic scenarios and increasing prices of raw materials |
| Burger Street Competition | |
| Competitors |
Below are the top 2 Burger Street competitors: 1.McDonald’s |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burger Street. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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