Burger Street SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Here is a detailed SWOT analysis of Burger Street covering strengths, weaknesses, opportunities and threats.

Burger Street Strengths

  1. Family owned business which has expanded through many outlets
  2. Understanding of local tastes has been beneficial$
  3. Fresh made to order food adds to customer satisfaction
  4. Specialty beverages also available
  5. Has been in the fast food industry since a long time

Above are the strengths in the SWOT Analysis of Burger Street. The strengths of Burger Street looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Burger Street Weaknesses

  1. Limited number of stores as compared to bigger food chains
  2. Being a small chain, the revenue market share is less

These were the weaknesses in the Burger Street SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Burger Street Opportunities

  1. Build brand loyal local customer base
  2. Expand menu beyond burgers
  3. Offer waiter service and delivery service at par with global industry standards

Above we covered the opportunities in Burger Street SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Burger Street Threats

  1. Large multinational burger chains
  2. Health conscious customers
  3. Changing economic scenarios and increasing prices of raw materials

The threats in the SWOT Analysis of Burger Street are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Burger Street SWOT analysis.

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About Burger Street

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Burger Street Overview
Parent Company

Family owned. Owned by Bill Waugh

Category

Quick server hamburger chains

Sector

Food & Beverages

Tagline/ Slogan

Deliciously Fresh

USP

Highest quality ingredients

Burger Street STP
Segmentation

Traditional American burger lovers

Target Market

Sub Urban Dallas Fort Worth and Tulsa

Positioning

Small burger joint that provides comfort food for sub urban youth


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Burger Street. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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