Burger Street SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1610

SWOT Analysis of Burger Street with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Burger Street

Parent Company

Family owned. Owned by Bill Waugh


Quick server hamburger chains



Tagline/ Slogan

Deliciously Fresh


Highest quality ingredients



Traditional American burger lovers

Target Group

Sub Urban Dallas Fort Worth and Tulsa


Small burger joint that provides comfort food for sub urban youth

SWOT Analysis


1.Family owned business which has expanded through many outlets

2.Understanding of local tastes has been beneficial$

3.Fresh made to order food adds to customer satisfaction

4.Specialty beverages also available

5. Has been in the fast food industry since a long time


1.Limited number of stores as compared to bigger food chains

2. Being a small chain, the revenue market share is less


1.Build brand loyal local customer base

2.Expand menu beyond burgers

3.Offer waiter service and delivery service at par with global industry standards


1.Large multinational burger chains

2.Health conscious customers

3. Changing economic scenarios and increasing prices of raw materials




2.Burger King

The table above concludes the Burger Street SWOT analysis along with its marketing and brand parameters.


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