Burger Street SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4087

SWOT analysis of Burger Street analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Burger Street SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burger Street to benchmark its business & performance as compared to the competitors and industry. Burger Street is one of the leading brands in the food & beverages sector. The table below also lists the top Burger Street competitors and elaborates Burger Street market segmentation, target group, positioning & Unique Selling Proposition (USP).

Burger Street SWOT, Competitors, Marketing STP & Brand analysis Table
Burger Street Brand Analysis
Parent Company

Family owned. Owned by Bill Waugh


Quick server hamburger chains


Food & Beverages

Tagline/ Slogan

Deliciously Fresh


Highest quality ingredients

Burger Street STP

Traditional American burger lovers

Target Group

Sub Urban Dallas Fort Worth and Tulsa


Small burger joint that provides comfort food for sub urban youth

Burger Street SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Burger Street. Strengths are:

1.Family owned business which has expanded through many outlets

2.Understanding of local tastes has been beneficial$

3.Fresh made to order food adds to customer satisfaction

4.Specialty beverages also available

5. Has been in the fast food industry since a long time


Here are the weaknesses in the Burger Street SWOT Analysis:

1.Limited number of stores as compared to bigger food chains

2. Being a small chain, the revenue market share is less


Following are the Opportunities in Burger Street SWOT Analysis:

1.Build brand loyal local customer base

2.Expand menu beyond burgers

3.Offer waiter service and delivery service at par with global industry standards


The threats in the SWOT Analysis of Burger Street are as mentioned:

1.Large multinational burger chains

2.Health conscious customers

3. Changing economic scenarios and increasing prices of raw materials

Burger Street Competition

Below are the top 2 Burger Street competitors:


2.Burger King

The brandguide table above concludes the Burger Street SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burger Street. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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