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  3. Jersey Mike’s Subs SWOT Analysis

Jersey Mike’s Subs SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 04, 2024Read time:

Here is a detailed SWOT analysis of Jersey Mike’s Subs covering strengths, weaknesses, opportunities and threats.

Jersey Mike’s Subs Strengths

  1. Decades of legacy of the brand. High brand recognition
  2. 750+ locations spread across the USA
  3. Strong online presence with a good user interface
  4. Television media presence through advertising
  5. Freshly sliced meat and good menu
  6. Excellent service adds to customer experience

Above are the strengths in the SWOT Analysis of Jersey Mike’s Subs. The strengths of Jersey Mike’s Subs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jersey Mike’s Subs Weaknesses

  1. Lack of healthy and gluten free menu
  2. Limited only to US compared to global food chains
  3. Generic USP and lack of strong differentiating factor

These were the weaknesses in the Jersey Mike’s Subs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jersey Mike’s Subs Opportunities

  1. Expand to Midwest and West Coast US and abroad as well
  2. Introduce healthier options on menu besides salads
  3. Offer variety on the menu

Above we covered the opportunities in Jersey Mike’s Subs SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jersey Mike’s Subs Threats

  1. Rising health consciousness of consumers
  2. Highly competitive category
  3. High operational costs for the industry

The threats in the SWOT Analysis of Jersey Mike’s Subs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jersey Mike’s Subs SWOT analysis.

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About Jersey Mike’s Subs

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jersey Mike’s Subs Overview
Parent Company

Jersey Mike's Franchise Systems Inc


Submarine Sandwich Chain


Food & Beverages

Tagline/ Slogan

Any combination gladly accepted


Authentic east coast style subs

Jersey Mike’s Subs STP

Sandwich enthusiasts

Target Group

Lower-Middle income youth


High quality freshly made subs


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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