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JM Smucker SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: January 14, 2024Read time:

Here is a detailed SWOT analysis of JM Smucker covering strengths, weaknesses, opportunities and threats.

JM Smucker Strengths

  1. Positive impact of the acquired Sara Lee foodservice business and favorable sales mix on sales growth
  2. Iconic brands in its portfolio that are trustedand have demonstrated their strength and resilience
  3. Overall upswingin consumer spending
  4. Continual positive response of consumers to their brand-building initiatives, product innovations, and new brand additions
  5. Popular brands of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter

Above are the strengths in the SWOT Analysis of JM Smucker. The strengths of JM Smucker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

JM Smucker Weaknesses

  1. Limited global exposure and increase in marketing, selling, distribution, and administrative expenses
  2. Higher amortization expense related to the intangible assets associated with the Sara Lee foodservice business acquisition
  3. General competitive activity in the market, including competitors’ pricing practices and promotional spending levels

These were the weaknesses in the JM Smucker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

JM Smucker Opportunities

  1. Ability of the Company to successfully integrate acquired and merged businesses in a timely and cost effective manner
  2. Adding new variants according to changes in consumer coffee preferences
  3. Concentrating certain Company’s businesses with key customers and suppliers, including single-source suppliers of certain raw materials, such as packaging for its most popular Folgers coffee products, and finished goods, such as K-Cups

Above we covered the opportunities in JM Smucker SWOT Analysis. The opportunities for any brand can include prospects of future growth.

JM Smucker Threats

  1. Impact of accidents and natural disasters, including crop failures and storm damage
  2. Risks associated with derivative and purchasing strategies employed by the Company to manage commodity pricing risks, including the risk that such strategies could result in significant losses and adversely impact the Company’s liquidity
  3. Crude oil price trends and their impact on transportation, energy, and packaging costs

The threats in the SWOT Analysis of JM Smucker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the JM Smucker SWOT analysis.

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About JM Smucker

The table below gives the brand overview along with its target market, segmentation, positioning & USP

JM Smucker Overview
Parent Company

J. M. Smucker Company


Food Processing


Food & Beverages

Tagline/ Slogan

With a name like Smucker's, it has to be good;  Smucker Company, the brand you can trust;  Smucker's may be yummy, your tummy may be too, but your grocer's freezer, is not far from you;  There ain't no place like Smucker's


Since 1897 J. M. Smucker Company has created a portfolio of trademarked brands that are trusted and loved by consumers

JM Smucker STP

Product categories: Ice cream toppings, jams , jellies& preserves, syrups, peanut butter, specialty items, snack n’ waffles and uncrustables

Target Market

Housewives, chefs, restaurants


Offering consumers quality products that bring families together to share memorable meals and moments

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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