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Blue Apron SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: September 27, 2023Read time:

Here is a detailed SWOT analysis of Blue Apron covering strengths, weaknesses, opportunities and threats.

Blue Apron Strengths

  1. Blue Apron has emerged as the market leader in its new category
  2. Blue Apron offers variety of menus and options to its customers
  3. Subscription based models help blue apron retain customers
  4. The company went public in June 2017 to further establish its leadership
  5. Blue Apron has made more than 8 million servings as per 2016 data
  6. The website gives all the options in high details and pictures so that the customers can chose properly

Above are the strengths in the SWOT Analysis of Blue Apron. The strengths of Blue Apron looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Blue Apron Weaknesses

  1. Blue Apron costs can lead to less customers 
  2. People who are interested in cooking gourmet dishes at home themselves are more of their customers rather than people ordering cooked food

These were the weaknesses in the Blue Apron SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Blue Apron Opportunities

  1. Blue Apron operates only in USA but it can expand in other geographies as well to grow as an enterprise
  2. It can also add pre cooked dishes or restaurants and also offer normal food delivery

Above we covered the opportunities in Blue Apron SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Blue Apron Threats

  1. Competition is growing which can cause pressure on market share
  2. Heavy dependence on packaging and fresh raw ingredients

The threats in the SWOT Analysis of Blue Apron are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Blue Apron SWOT analysis.

About Blue Apron

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Blue Apron Overview
Parent Company

Blue Apron


Packaged Foods and Ingredients


Food & Beverages

Tagline/ Slogan

Fresh Ingredients, Original Recipes, Delivered to You


Chef Level Recipes and ingredients delivered to home at affordable prices

Blue Apron STP

People looking for quick home cooked food

Target Market

People in middle income group and young demographics


Fresh ingredients and recipes delivered at your doorstep

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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