Shakeaway SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Shakeaway analyses the brand by its strengths, weaknesses, opportunities & threats. In Shakeaway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shakeaway to benchmark its business & performance as compared to the competitors. Shakeaway is one of the leading brands in the food & beverages sector.

The article below lists the Shakeaway SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Shakeaway SWOT Analysis:

SWOT Analysis of Shakeaway

For Shakeaway, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Shakeaway Strengths

The strengths of Shakeaway looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Shakeaway :

1 World’s largest Milk Shake Bar company with outlets all over the world

2. Every milk shake is made to order and with over 180 flavours and millions of possible combinations

3. Stores located near all tourist attractions in UK

4. Very innovative advertising strategies with funky on-road campaigns and celebrity associations. It also has an online store that sells goodies, vouchers and gift packs that increases popularity of the product by making it attractive and trendy.

5. The company has also opened up stores abroad at a few locations

Shakeaway Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Shakeaway SWOT Analysis:

1. Limited geographic presence and also high substitute offerings available

2. Price is high and many customers prefer bottled flavour milk


Shakeaway Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Shakeaway SWOT Analysis:

1. Can expand into the emerging economies which do not have any such stores at present
2. Can collaborate with corporates and open small dispensing outlets within the office campus.

3. Can come up with less sweeter and healthier varieties to cater to the needs of the health conscious customers.

Shakeaway Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Shakeaway are as mentioned:

1. With increasing health consciousness and increasing obesity and dental problems, the doctors recommend refraining from the extremely sweet gourmet available at Shakeaway.

2. Global recession can hit its sale as it is more of a delicacy item and is highly priced

3. There are many cheaper varieties of readymade milk shakes are being launched by the big beverage brands and people may turn towards these.


Shakeaway Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Shakeaway:

1.Milkshake Mania

2. Cake Away Desserts & Milkshakes

3. Shake It

4. Cheeburger Cheeburger

5. McDonald's

6. Tinseltown

Hence this concludes the Shakeaway SWOT analysis.

Continue reading more about the brand/company.

About Shakeaway

Shakeaway Overview
Parent Company

SPN Acquisitions

Category

Fast Food

Sector

Food & Beverages

Tagline/ Slogan

The world’s largest milkshake bar company; The original reinventions since 1999

USP

Made to order shakes with a huge number of  flavours and add-ons

Shakeaway STP
Segmentation

Food loving people of middle and higher income group

Target Group

Higher income youth and professionals who love sweets

Positioning

Customised fresh milkshakes

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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