Shakeaway SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Shakeaway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shakeaway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shakeaway to benchmark its business & performance as compared to the competitors and industry. Shakeaway is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shakeaway competitors and includes Shakeaway target market, segmentation, positioning & Unique Selling Proposition (USP).

Shakeaway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shakeaway Brand Analysis
Parent Company

SPN Acquisitions

Category

Fast Food

Sector

Food & Beverages

Tagline/ Slogan

The world’s largest milkshake bar company; The original reinventions since 1999

USP

Made to order shakes with a huge number of  flavours and add-ons

Shakeaway STP
Shakeaway Segmentation

Food loving people of middle and higher income group

Target Group

Higher income youth and professionals who love sweets

Shakeaway Positioning

Customised fresh milkshakes

Shakeaway SWOT Analysis
Shakeaway Strengths

Below are the Strengths in the SWOT Analysis of Shakeaway:

1 World’s largest Milk Shake Bar company with outlets all over the world

2. Every milk shake is made to order and with over 180 flavours and millions of possible combinations

3. Stores located near all tourist attractions in UK

4. Very innovative advertising strategies with funky on-road campaigns and celebrity associations. It also has an online store that sells goodies, vouchers and gift packs that increases popularity of the product by making it attractive and trendy.

5. The company has also opened up stores abroad at a few locations

Shakeaway Weaknesses

Here are the weaknesses in the Shakeaway SWOT Analysis:

1. Limited geographic presence and also high substitute offerings available

2. Price is high and many customers prefer bottled flavour milk

Shakeaway Opportunities

Following are the Opportunities in Shakeaway SWOT Analysis:

1. Can expand into the emerging economies which do not have any such stores at present
2. Can collaborate with corporates and open small dispensing outlets within the office campus.

3. Can come up with less sweeter and healthier varieties to cater to the needs of the health conscious customers.

Shakeaway Threats

The threats in the SWOT Analysis of Shakeaway are as mentioned:

1. With increasing health consciousness and increasing obesity and dental problems, the doctors recommend refraining from the extremely sweet gourmet available at Shakeaway.

2. Global recession can hit its sale as it is more of a delicacy item and is highly priced

3. There are many cheaper varieties of readymade milk shakes are being launched by the big beverage brands and people may turn towards these.

Shakeaway Competition
Competitors

Below are the top 6 Shakeaway competitors:

1.Milkshake Mania

2. Cake Away Desserts & Milkshakes

3. Shake It

4. Cheeburger Cheeburger

5. McDonald's

6. Tinseltown

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shakeaway. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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