Golden North SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3280

SWOT Analysis of Golden North with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Golden North

Parent Company

Golden North Ice Cream


Ice Cream and products


Food & Beverages

Tagline/ Slogan

Creating the best Australian Ice Cream since 1923


Gluten Free; Palm Oil Free; Made with fresh milk and cream;

Golden North STP



Target Group

Household Consumers and Parents with young children


Established and trusted Ice cream brand of South Australia.

Golden North SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Golden North :

1. Almost 90 years of ice cream production has earned it status as an official icon of South Australia.
2. Golden North operates the longest milk run in the world from the Barossa Valley to Tennant Creek, over 1200 miles (1950-60s)

3. Winner of many Medals at the prestigious SA dairy awards.

4. Gluten free ice creams for people with allergies.

5. Eco-concerned brand with Palm free products. (Production of Palm Oil has led to the rapid destruction of natural rainforests, particularly in Indonesia and Malaysia)

6. Has a portfolio of large no. of different ice creams and keeps bringing in pop-up products like Cookies and creams, Zoo babies, etc.


1. Multiple changes in ownership led to less focus on the brand strategy.

2. Reach limited to just South Australia though it is quite famous and has a lot of brand equity.


1. Great Brand goodwill in South Australia can be leveraged for taking the brand into other parts of Australia.

2. Expansion into Asia Pacific and other countries.

3. Product development and introduction of more variety of chocolates and related products in its Impulse Range.


1. Spread of cattle diseases and epidemics can harm business.
2. Maintaining good quality and timely processes in perishable category is a challenge. Failure of distribution network or storage facilities can cause huge losses.

3. Milk supply in the region is less. Milk has to be sourced from the region and all fresh cream source is dependent on South Australian dairy farmers.

Golden North Competition


Below are the 3 main Golden North competitors :

1. Bulla Dairy Foods

2. Peters and Streets, Australia.

3. Dairy Bell Ice Cream


The brandguide table above concludes the Golden North SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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