Golden North SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Golden North analyses the brand by its strengths, weaknesses, opportunities & threats. In Golden North SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Golden North to benchmark its business & performance as compared to the competitors. Golden North is one of the leading brands in the food & beverages sector.

The article below lists the Golden North SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Golden North SWOT Analysis:

SWOT Analysis of Golden North

For Golden North, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Golden North Strengths

The strengths of Golden North looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Golden North :

1. Almost 90 years of ice cream production has earned it status as an official icon of South Australia.
2. Golden North operates the longest milk run in the world from the Barossa Valley to Tennant Creek, over 1200 miles (1950-60s)

3. Winner of many Medals at the prestigious SA dairy awards.

4. Gluten free ice creams for people with allergies.

5. Eco-concerned brand with Palm free products. (Production of Palm Oil has led to the rapid destruction of natural rainforests, particularly in Indonesia and Malaysia)

6. Has a portfolio of large no. of different ice creams and keeps bringing in pop-up products like Cookies and creams, Zoo babies, etc.

Golden North Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Golden North SWOT Analysis:

1. Multiple changes in ownership led to less focus on the brand strategy.

2. Reach limited to just South Australia though it is quite famous and has a lot of brand equity.


Golden North Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Golden North SWOT Analysis:

1. Great Brand goodwill in South Australia can be leveraged for taking the brand into other parts of Australia.

2. Expansion into Asia Pacific and other countries.

3. Product development and introduction of more variety of chocolates and related products in its Impulse Range.

Golden North Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Golden North are as mentioned:

1. Spread of cattle diseases and epidemics can harm business.
2. Maintaining good quality and timely processes in perishable category is a challenge. Failure of distribution network or storage facilities can cause huge losses.

3. Milk supply in the region is less. Milk has to be sourced from the region and all fresh cream source is dependent on South Australian dairy farmers.


Golden North Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Golden North:

1. Bulla Dairy Foods

2. Peters and Streets, Australia.

3. Dairy Bell Ice Cream

Hence this concludes the Golden North SWOT analysis.

Continue reading more about the brand/company.

About Golden North

Golden North

Parent Company

Golden North Ice Cream

Category

Ice Cream and products

Sector

Food & Beverages

Tagline/ Slogan

Creating the best Australian Ice Cream since 1923

USP

Gluten Free; Palm Oil Free; Made with fresh milk and cream;

Golden North STP
Segmentation

Standard

Target Market

Household Consumers and Parents with young children

Positioning

Established and trusted Ice cream brand of South Australia.

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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