Crush Orange SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Crush Orange covering strengths, weaknesses, opportunities and threats.

Crush Orange Strengths

  1. Strong distribution network through franchisee model
  2. A variety of products and different flavors
  3. Strong presence in US and Canada
  4. Popular brand name means it has a high awareness
  5. Strong backing by parent company brand

Above are the strengths in the SWOT Analysis of Crush Orange. The strengths of Crush Orange looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Crush Orange Weaknesses

  1. Globally the brand has not created a buzz and hasn't penetrated the market
  2. Fewer flavors are successful and available in small cans and bottles

These were the weaknesses in the Crush Orange SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Crush Orange Opportunities

  1. Not many products are present in orange soft drinks category across the world
  2. Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets
  3. More advertising and branding would help increasing brand awareness

Above we covered the opportunities in Crush Orange SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Crush Orange Threats

  1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence
  2. Cola based soft drinks are getting a higher demand than ever before
  3. Changing govt policies and customer preferences

The threats in the SWOT Analysis of Crush Orange are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Crush Orange SWOT analysis.

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About Crush Orange

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Crush Orange Overview
Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

There’s only one; Refreshing delicious

USP

Caffeine free carbonated soft drink

Crush Orange STP
Segmentation

All age groups who prefer drinking soft drinks

Target Market

Youngsters from the middle class

Positioning

Caffeine free drink and its fresh fruits squeezed illusion


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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