Popeyes Louisiana Kitchen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Popeyes Louisiana Kitchen analyses the brand by its strengths, weaknesses, opportunities & threats. In Popeyes Louisiana Kitchen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Popeyes Louisiana Kitchen to benchmark its business & performance as compared to the competitors. Popeyes Louisiana Kitchen is one of the leading brands in the food & beverages sector.

The table below lists the Popeyes Louisiana Kitchen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Popeyes Louisiana Kitchen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Popeyes Louisiana Kitchen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Popeyes Louisiana Kitchen Brand Analysis
Parent Company

Popeyes Louisiana Kitchen, Inc.

Category

Fried chicken fast food chain

Sector

Food & Beverages

Tagline/ Slogan

Love That Chicken

USP

Cajun style chicken

Popeyes Louisiana Kitchen STP
Segment

Fried chicken lovers

Target Group

Lower middle income adults

Positioning

Authentic Louisiana style chicken

SWOT Analysis of Popeyes Louisiana Kitchen
Popeyes Louisiana Kitchen Strengths

Below are the Strengths in the SWOT Analysis of Popeyes Louisiana Kitchen:

1. Recognizable brand name from a famous cartoon
2. 1800+ restaurants in almost all US states
3. International presence in 20+ countries
4. Cajun style gravy and Cajun style rice

5. Advertising on radio and TV with Louisiana celebrities

6. Distinctive stores with red and yellow scheme

Popeyes Louisiana Kitchen Weaknesses

Here are the weaknesses in the Popeyes Louisiana Kitchen SWOT Analysis:

1. Weak online presence on social media
2.Franchises are mostly at gas stations, which could mean low customer loyalty
3. Has not been able tl leave a strong impression globally

Popeyes Louisiana Kitchen Opportunities

Following are the Opportunities in Popeyes Louisiana Kitchen SWOT Analysis:

1. Entry into emerging Asian markets
2. Use Popeye the sailor man to enhance brand image
3. Introduce a healthy menu and more variety

Popeyes Louisiana Kitchen Threats

The threats in the SWOT Analysis of Popeyes Louisiana Kitchen are as mentioned:

1. Rising cost of ingredients
2. Highly competitive category
3. Rising health consciousness among consumers

Popeyes Louisiana Kitchen Competition
Popeyes Louisiana Kitchen Competitors

Below are the top 3 competitors of Popeyes Louisiana Kitchen:

1. KFC
2. Long John Silvers
3. Boston Market

 

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Popeyes Louisiana Kitchen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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