Popeyes Louisiana Kitchen SWOT Analysis, USP & Competitors

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SWOT Analysis of Popeyes Louisiana Kitchen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Popeyes Louisiana Kitchen

Parent Company

Popeyes Louisiana Kitchen, Inc.


Fried chicken fast food chain



Tagline/ Slogan

Love That Chicken


Cajun style chicken



Fried chicken lovers

Target Group

Lower middle income adults


Authentic Louisiana style chicken

SWOT Analysis


1. Recognizable brand name from a famous cartoon
2. 1800+ restaurants in almost all US states
3. International presence in 20+ countries
4. Cajun style gravy and Cajun style rice

5. Advertising on radio and TV with Louisiana celebrities

6. Distinctive stores with red and yellow scheme


1. Weak online presence on social media
2.Franchises are mostly at gas stations, which could mean low customer loyalty
3. Has not been able tl leave a strong impression globally


1. Entry into emerging Asian markets
2. Use Popeye the sailor man to enhance brand image
3. Introduce a healthy menu and more variety


1. Rising cost of ingredients
2. Highly competitive category
3. Rising health consciousness among consumers



1. KFC
2. Long John Silvers
3. Boston Market



The table above concludes the Popeyes Louisiana Kitchen SWOT analysis along with its marketing and brand parameters.


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