Whataburger SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Whataburger analyses the brand by its strengths, weaknesses, opportunities & threats. In Whataburger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Whataburger to benchmark its business & performance as compared to the competitors. Whataburger is one of the leading brands in the food & beverages sector.

The table below lists the Whataburger SWOT (Strengths, Weaknesses, Opportunities, Threats), top Whataburger competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Whataburger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Whataburger Restaurants LP


Fast food burger chain


Food & Beverages

Tagline/ Slogan

We build a bigger, better burger


Range of burgers

Whataburger STP

American traditional burger enthusiasts

Target Group

Lower-middle income group in Southern United States


Traditional Texas Burgers

SWOT Analysis of Whataburger
Whataburger Strengths

Below are the Strengths in the SWOT Analysis of Whataburger:

1. Distinctively named products; all start with “Whata”
2. Distinctive A-framed orange-and-white stripe-roofed buildings
3. 700+ locations in USA shows its popularity
4. Wide variety of burgers

5. Age-old brand; Around since 1950

6. Television advertisement campaigns; referenced in many TV shows

Whataburger Weaknesses

Here are the weaknesses in the Whataburger SWOT Analysis:

1. Concentrated in Southern United States only
2. Nothing distinctive in taste of the burger

3. Limited market share and low revenues compared to global brands

Whataburger Opportunities

Following are the Opportunities in Whataburger SWOT Analysis:

1. Adapt menu to consumer preferences towards healthy food
2. Expansion into other regions in USA
3. Leverage social media for promotional offers

Whataburger Threats

The threats in the SWOT Analysis of Whataburger are as mentioned:

1. Perception of fast food as unhealthy
2. Highly competitive category
3. Rising operational costs associated with meat products

Whataburger Competition
Whataburger Competitors

Below are the top 3 competitors of Whataburger:

1. McDonald’s
2. Burger King
3. Wimpy’s



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Whataburger. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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