Whataburger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4968

SWOT analysis of Whataburger analyses the brand/company with its strengths, weaknesses, opportunities & threats. Whataburger is one of the leading brands in the food & beverages sector. The table below also lists the top Whataburger competitors and elaborates Whataburger segmentation, targeting, positioning & USP.


Parent Company

Whataburger Restaurants LP


Fast food burger chain


Food & Beverages

Tagline/ Slogan

We build a bigger, better burger


Range of burgers

Whataburger STP


American traditional burger enthusiasts

Target Group

Lower-middle income group in Southern United States


Traditional Texas Burgers

Whataburger SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Whataburger. Strengths are:

1. Distinctively named products; all start with “Whata”
2. Distinctive A-framed orange-and-white stripe-roofed buildings
3. 700+ locations in USA shows its popularity
4. Wide variety of burgers

5. Age-old brand; Around since 1950

6. Television advertisement campaigns; referenced in many TV shows


Here are the weaknesses in the Whataburger SWOT Analysis:

1. Concentrated in Southern United States only
2. Nothing distinctive in taste of the burger

3. Limited market share and low revenues compared to global brands


Following are the Opportunities in Whataburger SWOT Analysis:

1. Adapt menu to consumer preferences towards healthy food
2. Expansion into other regions in USA
3. Leverage social media for promotional offers


The threats in the SWOT Analysis of Whataburger are as mentioned:

1. Perception of fast food as unhealthy
2. Highly competitive category
3. Rising operational costs associated with meat products

Whataburger Competition


Below are the top 3 Whataburger competitors:

1. McDonald’s
2. Burger King
3. Wimpy’s



The brandguide table above concludes the Whataburger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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