Whataburger SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4350

SWOT Analysis of Whataburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Whataburger Restaurants LP


Fast food burger chain


Food & Beverages

Tagline/ Slogan

We build a bigger, better burger


Range of burgers

Whataburger STP


American traditional burger enthusiasts

Target Group

Lower-middle income group in Southern United States


Traditional Texas Burgers

Whataburger SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Whataburger :

1. Distinctively named products; all start with “Whata”
2. Distinctive A-framed orange-and-white stripe-roofed buildings
3. 700+ locations in USA shows its popularity
4. Wide variety of burgers

5. Age-old brand; Around since 1950

6. Television advertisement campaigns; referenced in many TV shows


1. Concentrated in Southern United States only
2. Nothing distinctive in taste of the burger

3. Limited market share and low revenues compared to global brands


1. Adapt menu to consumer preferences towards healthy food
2. Expansion into other regions in USA
3. Leverage social media for promotional offers


1. Perception of fast food as unhealthy
2. Highly competitive category
3. Rising operational costs associated with meat products

Whataburger Competition


Below are the 3 main Whataburger competitors :

1. McDonald’s
2. Burger King
3. Wimpy’s



The brandguide table above concludes the Whataburger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Whataburger. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: