Whataburger SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Whataburger SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Whataburger, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Whataburger to benchmark its business & performance as compared to the competitors, and make strategic improvements. Whataburger is one of the leading brands in the food & beverages sector.

The article below lists the Whataburger SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Whataburger SWOT Analysis:

SWOT Analysis of Whataburger

For Whataburger, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Whataburger Strengths

The strengths of Whataburger looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Whataburger :

1. Distinctively named products; all start with “Whata”
2. Distinctive A-framed orange-and-white stripe-roofed buildings
3. 700+ locations in USA shows its popularity
4. Wide variety of burgers

5. Age-old brand; Around since 1950

6. Television advertisement campaigns; referenced in many TV shows

Whataburger Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Whataburger SWOT Analysis:

1. Concentrated in Southern United States only
2. Nothing distinctive in taste of the burger

3. Limited market share and low revenues compared to global brands

Whataburger Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Whataburger SWOT Analysis:

1. Adapt menu to consumer preferences towards healthy food
2. Expansion into other regions in USA
3. Leverage social media for promotional offers

Whataburger Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Whataburger are as mentioned:

1. Perception of fast food as unhealthy
2. Highly competitive category
3. Rising operational costs associated with meat products

Whataburger Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Whataburger:

1. McDonald’s
2. Burger King
3. Wimpy’s

Hence this concludes the Whataburger SWOT analysis.

Continue reading more about the brand/company.

About Whataburger


Parent Company

Whataburger Restaurants LP


Fast food burger chain


Food & Beverages

Tagline/ Slogan

We build a bigger, better burger


Range of burgers

Whataburger STP

American traditional burger enthusiasts

Target Market

Lower-middle income group in Southern United States


Traditional Texas Burgers



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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