Whataburger SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Whataburger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Whataburger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Whataburger to benchmark its business & performance as compared to the competitors and industry. Whataburger is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Whataburger competitors and includes Whataburger target market, segmentation, positioning & Unique Selling Proposition (USP).

Whataburger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Whataburger Restaurants LP


Fast food burger chain


Food & Beverages

Tagline/ Slogan

We build a bigger, better burger


Range of burgers

Whataburger STP
Whataburger Segmentation

American traditional burger enthusiasts

Whataburger Target Market

Lower-middle income group in Southern United States

Whataburger Positioning

Traditional Texas Burgers

Whataburger SWOT Analysis
Whataburger Strengths

Below are the Strengths in the SWOT Analysis of Whataburger:

1. Distinctively named products; all start with “Whata”
2. Distinctive A-framed orange-and-white stripe-roofed buildings
3. 700+ locations in USA shows its popularity
4. Wide variety of burgers

5. Age-old brand; Around since 1950

6. Television advertisement campaigns; referenced in many TV shows

Whataburger Weaknesses

Here are the weaknesses in the Whataburger SWOT Analysis:

1. Concentrated in Southern United States only
2. Nothing distinctive in taste of the burger

3. Limited market share and low revenues compared to global brands

Whataburger Opportunities

Following are the Opportunities in Whataburger SWOT Analysis:

1. Adapt menu to consumer preferences towards healthy food
2. Expansion into other regions in USA
3. Leverage social media for promotional offers

Whataburger Threats

The threats in the SWOT Analysis of Whataburger are as mentioned:

1. Perception of fast food as unhealthy
2. Highly competitive category
3. Rising operational costs associated with meat products

Whataburger Competition

Below are the top 3 Whataburger competitors:

1. McDonald’s
2. Burger King
3. Wimpy’s



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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