SWOT Analysis of Whataburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Whataburger | |
|
Parent Company |
Whataburger Restaurants LP |
|
Category |
Fast food burger chain |
|
Sector |
|
|
Tagline/ Slogan |
We build a bigger, better burger |
|
USP |
Range of burgers |
|
Whataburger STP | |
|
Segment |
American traditional burger enthusiasts |
|
Target Group |
Lower-middle income group in Southern United States |
|
Positioning |
Traditional Texas Burgers |
|
Whataburger SWOT Analysis | |
|
Strengths |
1. Distinctively named products; all start with “Whata” 5. Age-old brand; Around since 1950 6. Television advertisement campaigns; referenced in many TV shows |
|
Weaknesses |
1. Concentrated in Southern United States only 3. Limited market share and low revenues compared to global brands |
|
Opportunities |
1. Adapt menu to consumer preferences towards healthy food |
|
Threats |
1. Perception of fast food as unhealthy |
|
Whataburger Competition | |
|
Competitors |
1. McDonald’s |
The brandguide table above concludes the Whataburger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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