Boost Juice Bars SWOT Analysis, Competitors & USP
SWOT analysis of Boost Juice Bars analyses the brand by its strengths, weaknesses, opportunities & threats. In Boost Juice Bars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Boost Juice Bars to benchmark its business & performance as compared to the competitors. Boost Juice Bars is one of the leading brands in the food & beverages sector.
The table below lists the Boost Juice Bars SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boost Juice Bars competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Boost Juice Bars Brand Analysis | |
|---|---|
| Parent Company |
Boost Juice Bars |
| Category |
Food & Beverage |
| Sector | |
| Tagline/ Slogan |
It’s amazing something so healthy can taste SOOO good |
| USP |
The great guilt free fruit energy boost |
| Boost Juice Bars STP | |
| Segment |
Normal households market segment super market |
| Target Group |
Young teenagers who want a healthy diet |
| Positioning |
Guilt free fruit energy boost |
| SWOT Analysis of Boost Juice Bars | |
| Boost Juice Bars Strengths |
Below are the Strengths in the SWOT Analysis of Boost Juice Bars: 1.Innovative product concepts and service offerings 4. Strong focus on promotion and advertising campaign 5. High customer loyalty as it is very popular amongst its user base 6. Strong ability to engage with customers 7. Strong financial resources back up 8. The brand has expanded its operations in over 15 countries |
| Boost Juice Bars Weaknesses |
Here are the weaknesses in the Boost Juice Bars SWOT Analysis: 1. Heavy focus on promotional activities for which the marketing cost may be too 2. The brand is yet to establish itself in the global markets 3. Sales drops significantly in winter season |
| Boost Juice Bars Opportunities |
Following are the Opportunities in Boost Juice Bars SWOT Analysis: 1. Target the emerging Asian market 2. More advertising and marketing through TVCs, print and online media |
| Boost Juice Bars Threats |
The threats in the SWOT Analysis of Boost Juice Bars are as mentioned: 1. Intense competition will reduce market share and affect business 2. Increasing costs of raw materials 3. Fluctuating govt policies and global currencies can adversely affect operations |
| Boost Juice Bars Competition | |
| Boost Juice Bars Competitors |
Below are the top 3 competitors of Boost Juice Bars: 1. Viva chain 2. Starbucks |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boost Juice Bars. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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