Boost Juice Bars SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Boost Juice Bars analyses the brand by its strengths, weaknesses, opportunities & threats. In Boost Juice Bars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boost Juice Bars to benchmark its business & performance as compared to the competitors. Boost Juice Bars is one of the leading brands in the food & beverages sector.

The table below lists the Boost Juice Bars SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boost Juice Bars competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Boost Juice Bars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boost Juice Bars Brand Analysis
Parent Company

Boost Juice Bars

Category

Food & Beverage

Sector

Food & Beverages

Tagline/ Slogan

It’s amazing something so healthy can taste SOOO good

USP

The great guilt free fruit energy boost

Boost Juice Bars STP
Segment

Normal households market segment super market

Target Group

Young teenagers who want a healthy diet

Positioning

Guilt free fruit energy boost

SWOT Analysis of Boost Juice Bars
Boost Juice Bars Strengths

Below are the Strengths in the SWOT Analysis of Boost Juice Bars:

1.Innovative product concepts and service offerings
2. Franchise system they employ to expand its shops
3. Strong brand recognition and name in Australia

4. Strong focus on promotion and advertising campaign

5. High customer loyalty as it is very popular amongst its user base

6. Strong ability to engage with customers

7. Strong financial resources back up

8. The brand has expanded its operations in over 15 countries

Boost Juice Bars Weaknesses

Here are the weaknesses in the Boost Juice Bars SWOT Analysis:

1. Heavy focus on promotional activities for which the marketing cost may be too

2. The brand is yet to establish itself in the global markets

3. Sales drops significantly in winter season

Boost Juice Bars Opportunities

Following are the Opportunities in Boost Juice Bars SWOT Analysis:

1. Target the emerging Asian market

2. More advertising and marketing through TVCs, print and online media
3. No strong direct competitors yet

Boost Juice Bars Threats

The threats in the SWOT Analysis of Boost Juice Bars are as mentioned:

1. Intense competition will reduce market share and affect business

2. Increasing costs of raw materials

3. Fluctuating govt policies and global currencies can adversely affect operations

Boost Juice Bars Competition
Boost Juice Bars Competitors

Below are the top 3 competitors of Boost Juice Bars:

1. Viva chain

2. Starbucks
3. Pulp Juice


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boost Juice Bars. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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