Boost Juice Bars SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Boost Juice Bars SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Boost Juice Bars, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boost Juice Bars to benchmark its business & performance as compared to the competitors, and make strategic improvements. Boost Juice Bars is one of the leading brands in the food & beverages sector.

The article below lists the Boost Juice Bars SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Boost Juice Bars SWOT Analysis:

SWOT Analysis of Boost Juice Bars

For Boost Juice Bars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Boost Juice Bars Strengths

The strengths of Boost Juice Bars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Boost Juice Bars :

1.Innovative product concepts and service offerings
2. Franchise system they employ to expand its shops
3. Strong brand recognition and name in Australia

4. Strong focus on promotion and advertising campaign

5. High customer loyalty as it is very popular amongst its user base

6. Strong ability to engage with customers

7. Strong financial resources back up

8. The brand has expanded its operations in over 15 countries

Boost Juice Bars Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Boost Juice Bars SWOT Analysis:

1. Heavy focus on promotional activities for which the marketing cost may be too

2. The brand is yet to establish itself in the global markets

3. Sales drops significantly in winter season

Boost Juice Bars Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Boost Juice Bars SWOT Analysis:

1. Target the emerging Asian market

2. More advertising and marketing through TVCs, print and online media
3. No strong direct competitors yet

Boost Juice Bars Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Boost Juice Bars are as mentioned:

1. Intense competition will reduce market share and affect business

2. Increasing costs of raw materials

3. Fluctuating govt policies and global currencies can adversely affect operations

Boost Juice Bars Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Boost Juice Bars:

1. Viva chain

2. Starbucks
3. Pulp Juice

Hence this concludes the Boost Juice Bars SWOT analysis.

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About Boost Juice Bars

Boost Juice Bars Overview
Parent Company

Boost Juice Bars


Food & Beverage


Food & Beverages

Tagline/ Slogan

It’s amazing something so healthy can taste SOOO good


The great guilt free fruit energy boost

Boost Juice Bars STP

Normal households market segment super market

Target Market

Young teenagers who want a healthy diet


Guilt free fruit energy boost

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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