Amul Ice Cream SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Amul Ice Cream covering strengths, weaknesses, opportunities and threats.

Amul Ice Cream Strengths

  1. Good product range include various flavors, party packs, sticks, cones etc
  2. Good quality and packaging, and good advertising
  3. Amul is one of the most respected top-of-the-mind brands
  4. Also launched probiotic and sugarfree icecreams
  5. Offers over 200 products across India

Above are the strengths in the SWOT Analysis of Amul Ice Cream. The strengths of Amul Ice Cream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amul Ice Cream Weaknesses

  1. Growing competition form international and other brands means limited market share
  2.  Limited international presence as compared to leading global brands

These were the weaknesses in the Amul Ice Cream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amul Ice Cream Opportunities

  1. High End ice-cream to tap the higher income group also
  2. Tie-up with food chains, restaurants
  3. Mobile vans for better visibility

Above we covered the opportunities in Amul Ice Cream SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amul Ice Cream Threats

  1. Kulfi in rural markets
  2. Local ice creams and sweet dishes
  3. Health conscious people refraining from sweets

The threats in the SWOT Analysis of Amul Ice Cream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amul Ice Cream SWOT analysis.

Continue reading more about the brand/company.

About Amul Ice Cream

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amul Ice Cream

Parent Company

Amul

Category

Ice Cream

Sector

Food & Beverages

Tagline/ Slogan

Real Milk Real Ice-cream

USP

Premium Ice Cream made in various varieties and flavors with dry fruits and nuts

Amul Ice Cream STP
Segmentation

Quality conscious children and adults

Target Market

Kids and youth

Positioning

India's No.1 Ice cream


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Amul Ice Cream. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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