A & W’s Restaurants SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6953

SWOT analysis of A & W’s Restaurants analyses the brand/company with its strengths, weaknesses, opportunities & threats. A & W’s Restaurants is one of the leading brands in the food & beverages sector. The table below also lists the top A & W’s Restaurants competitors and elaborates A & W’s Restaurants segmentation, targeting, positioning & USP.

A & W’s Restaurants SWOT, Competitors, Marketing STP & Brand analysis Table
A & W’s Restaurants Brand Analysis
Parent Company

A Great American Brand LLC

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

All American Food

USP

Famous for its Root Beer

A & W’s Restaurants STP
Segment

People who eat out regularly / occasionally

Target Group

Baby boomer generation, the next generation – kids of baby boomers

Positioning

fast food restaurant

A & W’s Restaurants SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A & W’s Restaurants. Strengths are:

1. Nation's first system of franchise roadside restaurants
2. Legacy Brand familiar to most Americans (baby boomer generation)
3. Well known for Root Beer – first product
4. Well known USP of being a drive-in format fast food restaurant

5. It has over 1200 restaurants spread globally spread across 10 countries

Weaknesses

Here are the weaknesses in the A & W’s Restaurants SWOT Analysis:

1. No longer a drive –in format – for which it was well known
2. Spin off from Yum Brands-transition issues & data analysis problems

Opportunities

Following are the Opportunities in A & W’s Restaurants SWOT Analysis:

1.Generate greater sales among the youth
2.Geographical Expansion beyond North America
3.Increasing focus on health awareness– develop healthy food options

Threats

The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned:

1.Highly fragmented category - stiff competition from small outlets
2.Consumer attitude shift towards healthy food
3.Higher marketing spends by competitors such as McDonalds

A & W’s Restaurants Competition
Competitors

Below are the top 4 A & W’s Restaurants competitors:

1. McDonalds
2. Taco Bell
3. Burger King Worldwide, Inc.

4. American Dairy Queen Corporation

The brandguide table above concludes the A & W’s Restaurants SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A & W’s Restaurants. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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