A & W’s Restaurants SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7796

SWOT analysis of A & W’s Restaurants analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A & W’s Restaurants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A & W’s Restaurants to benchmark its business & performance as compared to the competitors and industry. A & W’s Restaurants is one of the leading brands in the food & beverages sector. The table below also lists the top A & W’s Restaurants competitors and elaborates A & W’s Restaurants market segmentation, target group, positioning & Unique Selling Proposition (USP).

A & W’s Restaurants SWOT, Competitors, Marketing STP & Brand analysis Table
A & W’s Restaurants Brand Analysis
Parent Company

A Great American Brand LLC




Food & Beverages

Tagline/ Slogan

All American Food


Famous for its Root Beer

A & W’s Restaurants STP

People who eat out regularly / occasionally

Target Group

Baby boomer generation, the next generation – kids of baby boomers


fast food restaurant

A & W’s Restaurants SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A & W’s Restaurants. Strengths are:

1. Nation's first system of franchise roadside restaurants
2. Legacy Brand familiar to most Americans (baby boomer generation)
3. Well known for Root Beer – first product
4. Well known USP of being a drive-in format fast food restaurant

5. It has over 1200 restaurants spread globally spread across 10 countries


Here are the weaknesses in the A & W’s Restaurants SWOT Analysis:

1. No longer a drive –in format – for which it was well known
2. Spin off from Yum Brands-transition issues & data analysis problems


Following are the Opportunities in A & W’s Restaurants SWOT Analysis:

1.Generate greater sales among the youth
2.Geographical Expansion beyond North America
3.Increasing focus on health awareness– develop healthy food options


The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned:

1.Highly fragmented category - stiff competition from small outlets
2.Consumer attitude shift towards healthy food
3.Higher marketing spends by competitors such as McDonalds

A & W’s Restaurants Competition

Below are the top 4 A & W’s Restaurants competitors:

1. McDonalds
2. Taco Bell
3. Burger King Worldwide, Inc.

4. American Dairy Queen Corporation

The brandguide table above concludes the A & W’s Restaurants SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A & W’s Restaurants. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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