Published in Food & Beverages category by MBA Skool Team
A & W’s Restaurants is one of the leading brands in the food & beverages sector. A & W’s Restaurants SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of A & W’s Restaurants:
Nation's first system of franchise roadside restaurants
Legacy Brand familiar to most Americans (baby boomer generation)
Well known for Root Beer – first product
Well known USP of being a drive-in format fast food restaurant
It has over 1200 restaurants spread globally spread across 10 countries
Above are the strengths in the SWOT Analysis of A & W’s Restaurants. The strengths of A & W’s Restaurants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A & W’s Restaurants Weaknesses
No longer a drive –in format – for which it was well known
Spin off from Yum Brands-transition issues & data analysis problems
These were the weaknesses in the A & W’s Restaurants SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A & W’s Restaurants Opportunities
Generate greater sales among the youth
Geographical Expansion beyond North America
Increasing focus on health awareness– develop healthy food options
Above we covered the opportunities in A & W’s Restaurants SWOT Analysis. The opportunities for any brand can include prospects of future growth.
A & W’s Restaurants Threats
Highly fragmented category - stiff competition from small outlets
Consumer attitude shift towards healthy food
Higher marketing spends by competitors such as McDonalds
The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Baby boomer generation, the next generation – kids of baby boomers
fast food restaurant
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