A & W’s Restaurants SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3425

SWOT Analysis of A & W’s Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A & W’s Restaurants

Parent Company

A Great American Brand LLC




Food and Beverages

Tagline/ Slogan

All American Food


Famous for its Root Beer



People who eat out regularly / occasionally

Target Group

Baby boomer generation, the next generation – kids of baby boomers


fast food restaurant

SWOT Analysis


1. Nation's first system of franchise roadside restaurants
2. Legacy Brand familiar to most Americans (baby boomer generation)
3. Well known for Root Beer – first product
4. Well known USP of being a drive-in format fast food restaurant

5. It has over 1200 restaurants spread globally spread across 10 countries


1. No longer a drive –in format – for which it was well known
2. Spin off from Yum Brands-transition issues & data analysis problems


1.Generate greater sales among the youth
2.Geographical Expansion beyond North America
3.Increasing focus on health awareness– develop healthy food options


1.Highly fragmented category - stiff competition from small outlets
2.Consumer attitude shift towards healthy food
3.Higher marketing spends by competitors such as McDonalds



1. McDonalds
2. Taco Bell
3. Burger King Worldwide, Inc.

4. American Dairy Queen Corporation

The table above concludes the A & W’s Restaurants SWOT analysis along with its marketing and brand parameters.


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