A & W’s Restaurants SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of A & W’s Restaurants analyses the brand by its strengths, weaknesses, opportunities & threats. In A & W’s Restaurants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A & W’s Restaurants to benchmark its business & performance as compared to the competitors. A & W’s Restaurants is one of the leading brands in the food & beverages sector.

The table below lists the A & W’s Restaurants SWOT (Strengths, Weaknesses, Opportunities, Threats), top A & W’s Restaurants competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

A & W’s Restaurants SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A & W’s Restaurants Brand Analysis
Parent Company

A Great American Brand LLC




Food & Beverages

Tagline/ Slogan

All American Food


Famous for its Root Beer

A & W’s Restaurants STP

People who eat out regularly / occasionally

Target Group

Baby boomer generation, the next generation – kids of baby boomers


fast food restaurant

SWOT Analysis of A & W’s Restaurants
A & W’s Restaurants Strengths

Below are the Strengths in the SWOT Analysis of A & W’s Restaurants:

1. Nation's first system of franchise roadside restaurants
2. Legacy Brand familiar to most Americans (baby boomer generation)
3. Well known for Root Beer – first product
4. Well known USP of being a drive-in format fast food restaurant

5. It has over 1200 restaurants spread globally spread across 10 countries

A & W’s Restaurants Weaknesses

Here are the weaknesses in the A & W’s Restaurants SWOT Analysis:

1. No longer a drive –in format – for which it was well known
2. Spin off from Yum Brands-transition issues & data analysis problems

A & W’s Restaurants Opportunities

Following are the Opportunities in A & W’s Restaurants SWOT Analysis:

1.Generate greater sales among the youth
2.Geographical Expansion beyond North America
3.Increasing focus on health awareness– develop healthy food options

A & W’s Restaurants Threats

The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned:

1.Highly fragmented category - stiff competition from small outlets
2.Consumer attitude shift towards healthy food
3.Higher marketing spends by competitors such as McDonalds

A & W’s Restaurants Competition
A & W’s Restaurants Competitors

Below are the top 4 competitors of A & W’s Restaurants:

1. McDonalds
2. Taco Bell
3. Burger King Worldwide, Inc.

4. American Dairy Queen Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to A & W’s Restaurants. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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