A & W’s Restaurants SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of A & W’s Restaurants analyses the brand by its strengths, weaknesses, opportunities & threats. In A & W’s Restaurants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like A & W’s Restaurants to benchmark its business & performance as compared to the competitors. A & W’s Restaurants is one of the leading brands in the food & beverages sector.
The table below lists the A & W’s Restaurants SWOT (Strengths, Weaknesses, Opportunities, Threats), top A & W’s Restaurants competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Baby boomer generation, the next generation – kids of baby boomers
fast food restaurant
SWOT Analysis of A & W’s Restaurants
A & W’s Restaurants Strengths
Below are the Strengths in the SWOT Analysis of A & W’s Restaurants:
1. Nation's first system of franchise roadside restaurants 2. Legacy Brand familiar to most Americans (baby boomer generation) 3. Well known for Root Beer – first product 4. Well known USP of being a drive-in format fast food restaurant
5. It has over 1200 restaurants spread globally spread across 10 countries
A & W’s Restaurants Weaknesses
Here are the weaknesses in the A & W’s Restaurants SWOT Analysis:
1. No longer a drive –in format – for which it was well known 2. Spin off from Yum Brands-transition issues & data analysis problems
A & W’s Restaurants Opportunities
Following are the Opportunities in A & W’s Restaurants SWOT Analysis:
1.Generate greater sales among the youth 2.Geographical Expansion beyond North America 3.Increasing focus on health awareness– develop healthy food options
A & W’s Restaurants Threats
The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned:
1.Highly fragmented category - stiff competition from small outlets 2.Consumer attitude shift towards healthy food 3.Higher marketing spends by competitors such as McDonalds
A & W’s Restaurants Competition
A & W’s Restaurants Competitors
Below are the top 4 competitors of A & W’s Restaurants:
1. McDonalds 2. Taco Bell 3. Burger King Worldwide, Inc.
4. American Dairy Queen Corporation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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