A & W’s Restaurants SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

A & W’s Restaurants SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of A & W’s Restaurants, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A & W’s Restaurants to benchmark its business & performance as compared to the competitors, and make strategic improvements. A & W’s Restaurants is one of the leading brands in the food & beverages sector.

The article below lists the A & W’s Restaurants SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the A & W’s Restaurants SWOT Analysis:

SWOT Analysis of A & W’s Restaurants

For A & W’s Restaurants, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

A & W’s Restaurants Strengths

The strengths of A & W’s Restaurants looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of A & W’s Restaurants :

1. Nation's first system of franchise roadside restaurants
2. Legacy Brand familiar to most Americans (baby boomer generation)
3. Well known for Root Beer – first product
4. Well known USP of being a drive-in format fast food restaurant

5. It has over 1200 restaurants spread globally spread across 10 countries

A & W’s Restaurants Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the A & W’s Restaurants SWOT Analysis:

1. No longer a drive –in format – for which it was well known
2. Spin off from Yum Brands-transition issues & data analysis problems

A & W’s Restaurants Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in A & W’s Restaurants SWOT Analysis:

1.Generate greater sales among the youth
2.Geographical Expansion beyond North America
3.Increasing focus on health awareness– develop healthy food options

A & W’s Restaurants Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned:

1.Highly fragmented category - stiff competition from small outlets
2.Consumer attitude shift towards healthy food
3.Higher marketing spends by competitors such as McDonalds

A & W’s Restaurants Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of A & W’s Restaurants:

1. McDonalds
2. Taco Bell
3. Burger King Worldwide, Inc.

4. American Dairy Queen Corporation

Hence this concludes the A & W’s Restaurants SWOT analysis.

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About A & W’s Restaurants

A & W’s Restaurants Overview
Parent Company

A Great American Brand LLC




Food & Beverages

Tagline/ Slogan

All American Food


Famous for its Root Beer

A & W’s Restaurants STP

People who eat out regularly / occasionally

Target Market

Baby boomer generation, the next generation – kids of baby boomers


fast food restaurant

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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