A & W’s Restaurants SWOT Analysis
A & W’s Restaurants is one of the leading brands in the food & beverages sector. A & W’s Restaurants SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of A & W’s Restaurants:
Quick Glance:
A & W’s Restaurants Strengths
- Nation's first system of franchise roadside restaurants
- Legacy Brand familiar to most Americans (baby boomer generation)
- Well known for Root Beer – first product
- Well known USP of being a drive-in format fast food restaurant
- It has over 1200 restaurants spread globally spread across 10 countries
Above are the strengths in the SWOT Analysis of A & W’s Restaurants. The strengths of A & W’s Restaurants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A & W’s Restaurants Weaknesses
- No longer a drive –in format – for which it was well known
- Spin off from Yum Brands-transition issues & data analysis problems
These were the weaknesses in the A & W’s Restaurants SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A & W’s Restaurants Opportunities
- Generate greater sales among the youth
- Geographical Expansion beyond North America
- Increasing focus on health awareness– develop healthy food options
Above we covered the opportunities in A & W’s Restaurants SWOT Analysis. The opportunities for any brand can include prospects of future growth.
A & W’s Restaurants Threats
- Highly fragmented category - stiff competition from small outlets
- Consumer attitude shift towards healthy food
- Higher marketing spends by competitors such as McDonalds
The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the A & W’s Restaurants SWOT analysis.
Continue reading more about the brand/company.
About A & W’s Restaurants
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| A & W’s Restaurants Overview | |
|---|---|
| Parent Company |
A Great American Brand LLC |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
All American Food |
| USP |
Famous for its Root Beer |
| A & W’s Restaurants STP | |
| Segmentation |
People who eat out regularly / occasionally |
| Target Market |
Baby boomer generation, the next generation – kids of baby boomers |
| Positioning |
fast food restaurant |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to A & W’s Restaurants. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
