A & W’s Restaurants SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5239
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SWOT Analysis of A & W’s Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A & W’s Restaurants

Parent Company

A Great American Brand LLC

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

All American Food

USP

Famous for its Root Beer

A & W’s Restaurants STP

Segment

People who eat out regularly / occasionally

Target Group

Baby boomer generation, the next generation – kids of baby boomers

Positioning

fast food restaurant

A & W’s Restaurants SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A & W’s Restaurants :

1. Nation's first system of franchise roadside restaurants
2. Legacy Brand familiar to most Americans (baby boomer generation)
3. Well known for Root Beer – first product
4. Well known USP of being a drive-in format fast food restaurant

5. It has over 1200 restaurants spread globally spread across 10 countries

Weaknesses

1. No longer a drive –in format – for which it was well known
2. Spin off from Yum Brands-transition issues & data analysis problems

Opportunities

1.Generate greater sales among the youth
2.Geographical Expansion beyond North America
3.Increasing focus on health awareness– develop healthy food options

Threats

1.Highly fragmented category - stiff competition from small outlets
2.Consumer attitude shift towards healthy food
3.Higher marketing spends by competitors such as McDonalds

A & W’s Restaurants Competition

Competitors

Below are the 4 main A & W’s Restaurants competitors :

1. McDonalds
2. Taco Bell
3. Burger King Worldwide, Inc.

4. American Dairy Queen Corporation


The brandguide table above concludes the A & W’s Restaurants SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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