A & W’s Restaurants SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of A & W’s Restaurants analyses the brand/company with its strengths, weaknesses, opportunities & threats. In A & W’s Restaurants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like A & W’s Restaurants to benchmark its business & performance as compared to the competitors and industry. As of 2020, A & W’s Restaurants is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top A & W’s Restaurants competitors and includes A & W’s Restaurants target market, segmentation, positioning & Unique Selling Proposition (USP).

A & W’s Restaurants SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A & W’s Restaurants Brand Analysis
Parent Company

A Great American Brand LLC

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

All American Food

USP

Famous for its Root Beer

A & W’s Restaurants STP
A & W’s Restaurants Segmentation

People who eat out regularly / occasionally

A & W’s Restaurants Target Market

Baby boomer generation, the next generation – kids of baby boomers

A & W’s Restaurants Positioning

fast food restaurant

A & W’s Restaurants SWOT Analysis
A & W’s Restaurants Strengths

Below are the Strengths in the SWOT Analysis of A & W’s Restaurants:

1. Nation's first system of franchise roadside restaurants
2. Legacy Brand familiar to most Americans (baby boomer generation)
3. Well known for Root Beer – first product
4. Well known USP of being a drive-in format fast food restaurant

5. It has over 1200 restaurants spread globally spread across 10 countries

A & W’s Restaurants Weaknesses

Here are the weaknesses in the A & W’s Restaurants SWOT Analysis:

1. No longer a drive –in format – for which it was well known
2. Spin off from Yum Brands-transition issues & data analysis problems

A & W’s Restaurants Opportunities

Following are the Opportunities in A & W’s Restaurants SWOT Analysis:

1.Generate greater sales among the youth
2.Geographical Expansion beyond North America
3.Increasing focus on health awareness– develop healthy food options

A & W’s Restaurants Threats

The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned:

1.Highly fragmented category - stiff competition from small outlets
2.Consumer attitude shift towards healthy food
3.Higher marketing spends by competitors such as McDonalds

A & W’s Restaurants Competition
Competitors

Below are the top 4 A & W’s Restaurants competitors:

1. McDonalds
2. Taco Bell
3. Burger King Worldwide, Inc.

4. American Dairy Queen Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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