Lincoln Electric SWOT Analysis, Competitors & USP
SWOT analysis of Lincoln Electric analyses the brand by its strengths, weaknesses, opportunities & threats. In Lincoln Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lincoln Electric to benchmark its business & performance as compared to the competitors. Lincoln Electric is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Lincoln Electric SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lincoln Electric competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lincoln Electric Brand Analysis | |
|---|---|
| Parent Company |
Lincoln Electric |
| Category |
Arc welding equipment |
| Sector | |
| Tagline/ Slogan |
The Welding Experts |
| USP |
Lincoln is among a few worldwide broad-line manufacturers of both consumable products and arc welding equipment |
| Lincoln Electric STP | |
| Segment |
Welding products, consumables, plasma and oxy-fuel cutting equipment and robotic welding systems |
| Target Group |
Transportation, Pipeline, Pipe Mill, LNG, Structural and Shipbuilding |
| Positioning |
Highest quality welding, cutting and joining products |
| SWOT Analysis of Lincoln Electric | |
| Lincoln Electric Strengths |
Below are the Strengths in the SWOT Analysis of Lincoln Electric: 1. Worldwide network of sales offices and distributors covering more than 160 countries 5. Technological innovation enables the company to earn a premium price for many of its products 6.Product support and guarantee increases the brand value 7. Over 10,000+ people are employed with the company |
| Lincoln Electric Weaknesses |
Here are the weaknesses in the Lincoln Electric SWOT Analysis: 1. Maintaining operational efficiency worldwide 2. Cultural problems(as it serves worldwide) and limited market share due to intense competition |
| Lincoln Electric Opportunities |
Following are the Opportunities in Lincoln Electric SWOT Analysis: 1.Emerging economies like China, India offers a huge opportunity for growth 3. Better marketing strategies can improve the brand recognition |
| Lincoln Electric Threats |
The threats in the SWOT Analysis of Lincoln Electric are as mentioned: 1. Product line disputes 2.Component and material sourcing 3.Local competitors with an established presence |
| Lincoln Electric Competition | |
| Lincoln Electric Competitors |
Below are the top 3 competitors of Lincoln Electric: 1. ESAB Holdings Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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