Lincoln Electric SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Lincoln Electric is one of the leading brands in the heavy equipment & engineering sector. Lincoln Electric SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lincoln Electric:

Lincoln Electric Strengths

  1. Worldwide network of sales offices and distributors covering more than 160 countries
  2. It has 40+ manufacturing locations in North America, Middle East, Europe, Asia and Latin America
  3. World leader in the development, design, and manufacture of arc welding products, plasma ,robotic arc-welding systems and oxyfuel cutting equipment
  4. Solves customers’ process problems and improve productivity by combining both consumables development and equipment needs into one integrated package
  5. Technological innovation enables the company to earn a premium price for many of its products
  6. Product support and guarantee increases the brand value
  7. Over 10,000+ people are employed with the company

Above are the strengths in the SWOT Analysis of Lincoln Electric. The strengths of Lincoln Electric looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lincoln Electric Weaknesses

  1. Maintaining operational efficiency worldwide
  2. Cultural problems(as it serves worldwide) and limited market share due to intense competition

These were the weaknesses in the Lincoln Electric SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lincoln Electric Opportunities

  1. Emerging economies like China, India offers a huge opportunity for growth 
  2. Strategic alliances with other companies
  3. Better marketing strategies can improve the brand recognition

Above we covered the opportunities in Lincoln Electric SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lincoln Electric Threats

  1. Product line disputes
  2. Component and material sourcing
  3. Local competitors with an established presence

The threats in the SWOT Analysis of Lincoln Electric are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lincoln Electric SWOT analysis.

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About Lincoln Electric

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lincoln Electric Overview
Parent Company

Lincoln Electric


Arc welding equipment


Heavy Equipment & Engineering

Tagline/ Slogan

The Welding Experts


Lincoln is among a few worldwide broad-line manufacturers of both consumable products and arc welding equipment

Lincoln Electric STP

Welding products, consumables, plasma and oxy-fuel cutting equipment and robotic welding systems

Target Market

Transportation, Pipeline, Pipe Mill, LNG, Structural and Shipbuilding


Highest quality welding, cutting and joining products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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