SWOT analysis of Lincoln Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lincoln Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lincoln Electric to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lincoln Electric is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lincoln Electric competitors and includes Lincoln Electric target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lincoln Electric Brand Analysis | |
|---|---|
| Parent Company |
Lincoln Electric |
| Category |
Arc welding equipment |
| Sector | |
| Tagline/ Slogan |
The Welding Experts |
| USP |
Lincoln is among a few worldwide broad-line manufacturers of both consumable products and arc welding equipment |
| Lincoln Electric STP | |
| Lincoln Electric Segmentation |
Welding products, consumables, plasma and oxy-fuel cutting equipment and robotic welding systems |
| Lincoln Electric Target Market |
Transportation, Pipeline, Pipe Mill, LNG, Structural and Shipbuilding |
| Lincoln Electric Positioning |
Highest quality welding, cutting and joining products |
| Lincoln Electric SWOT Analysis | |
| Lincoln Electric Strengths |
Below are the Strengths in the SWOT Analysis of Lincoln Electric: 1. Worldwide network of sales offices and distributors covering more than 160 countries 5. Technological innovation enables the company to earn a premium price for many of its products 6.Product support and guarantee increases the brand value 7. Over 10,000+ people are employed with the company |
| Lincoln Electric Weaknesses |
Here are the weaknesses in the Lincoln Electric SWOT Analysis: 1. Maintaining operational efficiency worldwide 2. Cultural problems(as it serves worldwide) and limited market share due to intense competition |
| Lincoln Electric Opportunities |
Following are the Opportunities in Lincoln Electric SWOT Analysis: 1.Emerging economies like China, India offers a huge opportunity for growth 3. Better marketing strategies can improve the brand recognition |
| Lincoln Electric Threats |
The threats in the SWOT Analysis of Lincoln Electric are as mentioned: 1. Product line disputes 2.Component and material sourcing 3.Local competitors with an established presence |
| Lincoln Electric Competition | |
| Competitors |
Below are the top 3 Lincoln Electric competitors: 1. ESAB Holdings Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lincoln Electric. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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