Lincoln Electric SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Lincoln Electric SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lincoln Electric, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lincoln Electric to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lincoln Electric is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Lincoln Electric SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lincoln Electric SWOT Analysis:

SWOT Analysis of Lincoln Electric

For Lincoln Electric, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lincoln Electric Strengths

The strengths of Lincoln Electric looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lincoln Electric :

1. Worldwide network of sales offices and distributors covering more than 160 countries
2. It has 40+ manufacturing locations in North America, Middle East, Europe, Asia and Latin America
3. World leader in the development, design, and manufacture of arc welding products, plasma ,robotic arc-welding systems and oxyfuel cutting equipment
4. Solves customers’ process problems and improve productivity by combining both consumables development and equipment needs into one integrated package

5. Technological innovation enables the company to earn a premium price for many of its products

6.Product support and guarantee increases the brand value

7. Over 10,000+ people are employed with the company

Lincoln Electric Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lincoln Electric SWOT Analysis:

1. Maintaining operational efficiency worldwide

2. Cultural problems(as it serves worldwide) and limited market share due to intense competition

Lincoln Electric Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lincoln Electric SWOT Analysis:

1.Emerging economies like China, India offers a huge opportunity for growth 
2.Strategic alliances with other companies

3. Better marketing strategies can improve the brand recognition

Lincoln Electric Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lincoln Electric are as mentioned:

1. Product line disputes

2.Component and material sourcing

3.Local competitors with an established presence

Lincoln Electric Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lincoln Electric:

1. ESAB Holdings Ltd
2. Illinois Tool Works Inc
3. Ador Welding Ltd.

Hence this concludes the Lincoln Electric SWOT analysis.

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About Lincoln Electric

Lincoln Electric Overview
Parent Company

Lincoln Electric


Arc welding equipment


Heavy Equipment & Engineering

Tagline/ Slogan

The Welding Experts


Lincoln is among a few worldwide broad-line manufacturers of both consumable products and arc welding equipment

Lincoln Electric STP

Welding products, consumables, plasma and oxy-fuel cutting equipment and robotic welding systems

Target Market

Transportation, Pipeline, Pipe Mill, LNG, Structural and Shipbuilding


Highest quality welding, cutting and joining products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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