Lincoln Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lincoln Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lincoln Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lincoln Electric to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lincoln Electric is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lincoln Electric competitors and includes Lincoln Electric target market, segmentation, positioning & Unique Selling Proposition (USP).

Lincoln Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lincoln Electric Brand Analysis
Parent Company

Lincoln Electric

Category

Arc welding equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

The Welding Experts

USP

Lincoln is among a few worldwide broad-line manufacturers of both consumable products and arc welding equipment

Lincoln Electric STP
Lincoln Electric Segmentation

Welding products, consumables, plasma and oxy-fuel cutting equipment and robotic welding systems

Lincoln Electric Target Market

Transportation, Pipeline, Pipe Mill, LNG, Structural and Shipbuilding

Lincoln Electric Positioning

Highest quality welding, cutting and joining products

Lincoln Electric SWOT Analysis
Lincoln Electric Strengths

Below are the Strengths in the SWOT Analysis of Lincoln Electric:

1. Worldwide network of sales offices and distributors covering more than 160 countries
2. It has 40+ manufacturing locations in North America, Middle East, Europe, Asia and Latin America
3. World leader in the development, design, and manufacture of arc welding products, plasma ,robotic arc-welding systems and oxyfuel cutting equipment
4. Solves customers’ process problems and improve productivity by combining both consumables development and equipment needs into one integrated package

5. Technological innovation enables the company to earn a premium price for many of its products

6.Product support and guarantee increases the brand value

7. Over 10,000+ people are employed with the company

Lincoln Electric Weaknesses

Here are the weaknesses in the Lincoln Electric SWOT Analysis:

1. Maintaining operational efficiency worldwide

2. Cultural problems(as it serves worldwide) and limited market share due to intense competition

Lincoln Electric Opportunities

Following are the Opportunities in Lincoln Electric SWOT Analysis:

1.Emerging economies like China, India offers a huge opportunity for growth 
2.Strategic alliances with other companies

3. Better marketing strategies can improve the brand recognition

Lincoln Electric Threats

The threats in the SWOT Analysis of Lincoln Electric are as mentioned:

1. Product line disputes

2.Component and material sourcing

3.Local competitors with an established presence

Lincoln Electric Competition
Competitors

Below are the top 3 Lincoln Electric competitors:

1. ESAB Holdings Ltd
2. Illinois Tool Works Inc
3. Ador Welding Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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