Published in Heavy Equipment & Engineering category by MBA Skool Team
Aggreko is one of the leading brands in the heavy equipment & engineering sector. Aggreko SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aggreko:
Operate globally (has presence in 45 countries) and hence respond to events anywhere in the world and move equipments wherever required
Focus on very narrow range of products (power and temperature) and hence have technical expertise, equipment, skills and expertise on a scale and to a depth that is unmatched
Provide customized equipments optimized for specific needs
Provide high quality and reliable equipment
Services and equipments are transferrable
NPS customer feedback rankings are in top B2B companies globally
Has its own purpose-built manufacturing facility
Present on the London Stock Exchange and FTSE 250 Index
Above are the strengths in the SWOT Analysis of Aggreko. The strengths of Aggreko looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High competition means lesser margins and lower market share
Geographic penetration and operations are lesser compared to global power generation companies
These were the weaknesses in the Aggreko SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Growing emerging markets
Expansion of rental product portfolio
Expansion through mergers and acquisitions
Above we covered the opportunities in Aggreko SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competitors with diverse set of portfolio
Demand of generators might go down with focus on renewable energy
Unfavorable govt policies and economic recession
The threats in the SWOT Analysis of Aggreko are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
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Hence this concludes the Aggreko SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
One of the world’s largest temporary power generation company
Energy rental companies
Film studios, power stations, mines, offshore oil platforms, shipyards, general construction and contracting industries
Specialist energy solutions
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