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Aggreko SWOT Analysis

Here is a detailed SWOT analysis of Aggreko covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Heavy Equipment & Engineering category Read time:

Aggreko Strengths

  1. Operate globally (has presence in 45 countries) and hence respond to events anywhere in the world and move equipments wherever required
  2. Focus on very narrow range of products (power and temperature) and hence have technical expertise, equipment, skills and expertise on a scale and to a depth that is unmatched
  3. Provide customized equipments optimized for specific needs 
  4. Provide high quality and reliable equipment
  5. Services and equipments are transferrable
  6. NPS customer feedback rankings are in top B2B companies globally
  7. Has its own purpose-built manufacturing facility
  8. Present on the London Stock Exchange and FTSE 250 Index

Above are the strengths in the SWOT Analysis of Aggreko. The strengths of Aggreko looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aggreko Weaknesses

  1. High competition means lesser margins and lower market share 
  2. Geographic penetration and operations are lesser compared to global power generation companies

These were the weaknesses in the Aggreko SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aggreko Opportunities

  1. Growing emerging markets
  2. Expansion of rental product portfolio
  3. Expansion through mergers and acquisitions

Above we covered the opportunities in Aggreko SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aggreko Threats

  1. Competitors with diverse set of portfolio
  2. Demand of generators might go down with focus on renewable energy
  3. Unfavorable govt policies and economic recession

The threats in the SWOT Analysis of Aggreko are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Aggreko SWOT analysis.

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About Aggreko

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aggreko Overview
Parent Company

Aggreko plc
Category

Generator Hire
Sector

Heavy Equipment & Engineering
Tagline/ Slogan

Safety for life
USP

One of the world’s largest temporary power generation company
Aggreko STP
Segmentation

Energy rental companies
Target Market

Film studios, power stations, mines, offshore oil platforms, shipyards, general construction and contracting industries
Positioning

Specialist energy solutions


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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