Aggreko SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Aggreko plc

Generator Hire

Heavy Equipment & Engineering

Safety for life

One of the world’s largest temporary power generation company

Energy rental companies

Film studios, power stations, mines, offshore oil platforms, shipyards, general construction and contracting industries

Specialist energy solutions

Below are the Strengths in the SWOT Analysis of Aggreko:

1. Operate globally (has presence in 45 countries) and hence respond to events anywhere in the world and move equipments wherever required
2. Focus on very narrow range of products (power and temperature) and hence have technical expertise, equipment, skills and expertise on a scale and to a depth that is unmatched
3. Provide customized equipments optimized for specific needs 
4. Provide high quality and reliable equipment

5. Services and equipments are transferrable

6. NPS customer feedback rankings are in top B2B companies globally

7. Has its own purpose-built manufacturing facility

8. Present on the London Stock Exchange and FTSE 250 Index

Here are the weaknesses in the Aggreko SWOT Analysis:

1. High competition means lesser margins and lower market share 
2.  Geographic penetration and operations are lesser compared to global power generation companies

Following are the Opportunities in Aggreko SWOT Analysis:

1.  Growing emerging markets
2.  Expansion of rental product portfolio
3.  Expansion through mergers and acquisitions

The threats in the SWOT Analysis of Aggreko are as mentioned:

1. Competitors with diverse set of portfolio
2. Demand of generators might go down with focus on renewable energy
3. Unfavorable govt policies and economic recession

Below are the top 3 Aggreko competitors:

1.  Ashtead Group PLC
2.  United Rentals
3.  Sunbelt Rentals