Aggreko SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1794

SWOT Analysis of Aggreko with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Aggreko plc


Generator Hire


Industrial Equipments

Tagline/ Slogan

Safety for life


One of the world’s largest temporary power generation company



Energy rental companies

Target Group

Film studios, power stations, mines, offshore oil platforms, shipyards, general construction and contracting industries


Specialist energy solutions

SWOT Analysis


1. Operate globally (has presence in 45 countries) and hence respond to events anywhere in the world and move equipments wherever required
2. Focus on very narrow range of products (power and temperature) and hence have technical expertise, equipment, skills and expertise on a scale and to a depth that is unmatched
3. Provide customized equipments optimized for specific needs 
4. Provide high quality and reliable equipment

5. Services and equipments are transferrable

6. NPS customer feedback rankings are in top B2B companies globally

7. Has its own purpose-built manufacturing facility

8. Present on the London Stock Exchange and FTSE 250 Index


1. High competition means lesser margins and lower market share 
2.  Geographic penetration and operations are lesser compared to global power generation companies


1.  Growing emerging markets
2.  Expansion of rental product portfolio
3.  Expansion through mergers and acquisitions


1. Competitors with diverse set of portfolio
2. Demand of generators might go down with focus on renewable energy
3. Unfavorable govt policies and economic recession



1.  Ashtead Group PLC
2.  United Rentals
3.  Sunbelt Rentals

The table above concludes the Aggreko SWOT analysis along with its marketing and brand parameters.


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