Aggreko SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aggreko analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aggreko SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aggreko to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aggreko is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aggreko competitors and includes Aggreko target market, segmentation, positioning & Unique Selling Proposition (USP).

Aggreko SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aggreko Brand Analysis
Parent Company

Aggreko plc

Category

Generator Hire

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Safety for life

USP

One of the world’s largest temporary power generation company

Aggreko STP
Aggreko Segmentation

Energy rental companies

Aggreko Target Market

Film studios, power stations, mines, offshore oil platforms, shipyards, general construction and contracting industries

Aggreko Positioning

Specialist energy solutions

Aggreko SWOT Analysis
Aggreko Strengths

Below are the Strengths in the SWOT Analysis of Aggreko:

1. Operate globally (has presence in 45 countries) and hence respond to events anywhere in the world and move equipments wherever required
2. Focus on very narrow range of products (power and temperature) and hence have technical expertise, equipment, skills and expertise on a scale and to a depth that is unmatched
3. Provide customized equipments optimized for specific needs 
4. Provide high quality and reliable equipment

5. Services and equipments are transferrable

6. NPS customer feedback rankings are in top B2B companies globally

7. Has its own purpose-built manufacturing facility

8. Present on the London Stock Exchange and FTSE 250 Index

Aggreko Weaknesses

Here are the weaknesses in the Aggreko SWOT Analysis:

1. High competition means lesser margins and lower market share 
2.  Geographic penetration and operations are lesser compared to global power generation companies

Aggreko Opportunities

Following are the Opportunities in Aggreko SWOT Analysis:

1.  Growing emerging markets
2.  Expansion of rental product portfolio
3.  Expansion through mergers and acquisitions

Aggreko Threats

The threats in the SWOT Analysis of Aggreko are as mentioned:

1. Competitors with diverse set of portfolio
2. Demand of generators might go down with focus on renewable energy
3. Unfavorable govt policies and economic recession

Aggreko Competition
Competitors

Below are the top 3 Aggreko competitors:

1.  Ashtead Group PLC
2.  United Rentals
3.  Sunbelt Rentals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aggreko. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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