Sandvik SWOT Analysis, Competitors & USP

SWOT analysis of Sandvik analyses the brand by its strengths, weaknesses, opportunities & threats. In Sandvik SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sandvik to benchmark its business & performance as compared to the competitors. Sandvik is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Sandvik SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sandvik SWOT Analysis:

SWOT Analysis of Sandvik

For Sandvik, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sandvik Strengths

The strengths of Sandvik looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sandvik :

1. Has 47,000 employees globally and serves around in 130 countries 
2. Continuous investment in R&D has helped it in achieving the position of world leader in tools and tooling systems, products in advanced stainless steel and equipment and tools for mining 
3. It has around 8,000 of active patents 
4. Strong cash flow
5. Employs supply chain optimization to reduce cost

Sandvik Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sandvik SWOT Analysis:

1. Less diversified portfolio
2. High lost time injury frequency rate 
3. Adaptation to technology 
4. High Supply chain cost and hence two units were closed

Sandvik Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sandvik SWOT Analysis:

1. Diversifying through mergers and acquisitions 
2. New market development`
3. Leveraging rapid technological advancements

Sandvik Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sandvik are as mentioned:

1. Low bargaining power as a supplier due to huge competition
2. Lack of skilled workforce 
3. High cost of capital and resources

Sandvik Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sandvik:

1. General Electric
2. Siemens 
3. Illinois Tool Works

Hence this concludes the Sandvik SWOT analysis.

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About Sandvik

Sandvik Overview
Parent Company	Sandvik
Category	Tools and Tooling System ( Metal cutting, Mining and construction equipment)
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	High-Tech & Innovative for enhanced customer value
USP	Enhancing Customer productivity, profitability and safety
Sandvik STP
Segmentation	Manufacturing companies
Target Market	Aerospace, Automotive, Energy sector Mining , Oil and Gas
Positioning	Products and solutions to help competitors increase their competitiveness

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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