Sandvik SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1533

SWOT Analysis of Sandvik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Tools and Tooling System ( Metal cutting, Mining and construction equipment)



Tagline/ Slogan

High-Tech & Innovative for enhanced customer value


Enhancing Customer productivity, profitability and safety



Manufacturing companies

Target Group

Aerospace, Automotive, Energy sector Mining , Oil and Gas


Products and solutions to help competitors increase their competitiveness

SWOT Analysis


1. Has 47,000 employees globally and serves around in 130 countries 
2. Continuous investment in R&D has helped it in achieving the position of world leader in tools and tooling systems, products in advanced stainless steel and equipment and tools for mining 
3. It has around 8,000 of active patents 
4. Strong cash flow
5. Employs supply chain optimization to reduce cost


1. Less diversified portfolio
2. High lost time injury frequency rate 
3. Adaptation to technology 
4. High Supply chain cost and hence two units were closed


1. Diversifying through mergers and acquisitions 
2. New market development`
3. Leveraging rapid technological advancements


1. Low bargaining power as a supplier due to huge competition
2. Lack of skilled workforce 
3. High cost of capital and resources



1. General Electric
2. Siemens 
3. Illinois Tool Works

The table above concludes the Sandvik SWOT analysis along with its marketing and brand parameters.


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