Sandvik SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sandvik analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sandvik SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sandvik to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sandvik is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sandvik competitors and includes Sandvik target market, segmentation, positioning & Unique Selling Proposition (USP).

Sandvik SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sandvik Brand Analysis
Parent Company



Tools and Tooling System ( Metal cutting, Mining and construction equipment)


Heavy Equipment & Engineering

Tagline/ Slogan

High-Tech & Innovative for enhanced customer value


Enhancing Customer productivity, profitability and safety

Sandvik STP
Sandvik Segmentation

Manufacturing companies

Sandvik Target Market

Aerospace, Automotive, Energy sector Mining , Oil and Gas

Sandvik Positioning

Products and solutions to help competitors increase their competitiveness

Sandvik SWOT Analysis
Sandvik Strengths

Below are the Strengths in the SWOT Analysis of Sandvik:

1. Has 47,000 employees globally and serves around in 130 countries 
2. Continuous investment in R&D has helped it in achieving the position of world leader in tools and tooling systems, products in advanced stainless steel and equipment and tools for mining 
3. It has around 8,000 of active patents 
4. Strong cash flow
5. Employs supply chain optimization to reduce cost

Sandvik Weaknesses

Here are the weaknesses in the Sandvik SWOT Analysis:

1. Less diversified portfolio
2. High lost time injury frequency rate 
3. Adaptation to technology 
4. High Supply chain cost and hence two units were closed

Sandvik Opportunities

Following are the Opportunities in Sandvik SWOT Analysis:

1. Diversifying through mergers and acquisitions 
2. New market development`
3. Leveraging rapid technological advancements

Sandvik Threats

The threats in the SWOT Analysis of Sandvik are as mentioned:

1. Low bargaining power as a supplier due to huge competition
2. Lack of skilled workforce 
3. High cost of capital and resources

Sandvik Competition

Below are the top 3 Sandvik competitors:

1. General Electric
2. Siemens 
3. Illinois Tool Works

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sandvik. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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