Sandvik SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 3264

SWOT analysis of Sandvik analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sandvik SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sandvik to benchmark its business & performance as compared to the competitors and industry. Sandvik is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Sandvik competitors and elaborates Sandvik market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sandvik SWOT, Competitors, Marketing STP & Brand analysis Table
Sandvik Brand Analysis
Parent Company



Tools and Tooling System ( Metal cutting, Mining and construction equipment)


Heavy Equipment & Engineering

Tagline/ Slogan

High-Tech & Innovative for enhanced customer value


Enhancing Customer productivity, profitability and safety

Sandvik STP

Manufacturing companies

Target Group

Aerospace, Automotive, Energy sector Mining , Oil and Gas


Products and solutions to help competitors increase their competitiveness

Sandvik SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sandvik. Strengths are:

1. Has 47,000 employees globally and serves around in 130 countries 
2. Continuous investment in R&D has helped it in achieving the position of world leader in tools and tooling systems, products in advanced stainless steel and equipment and tools for mining 
3. It has around 8,000 of active patents 
4. Strong cash flow
5. Employs supply chain optimization to reduce cost


Here are the weaknesses in the Sandvik SWOT Analysis:

1. Less diversified portfolio
2. High lost time injury frequency rate 
3. Adaptation to technology 
4. High Supply chain cost and hence two units were closed


Following are the Opportunities in Sandvik SWOT Analysis:

1. Diversifying through mergers and acquisitions 
2. New market development`
3. Leveraging rapid technological advancements


The threats in the SWOT Analysis of Sandvik are as mentioned:

1. Low bargaining power as a supplier due to huge competition
2. Lack of skilled workforce 
3. High cost of capital and resources

Sandvik Competition

Below are the top 3 Sandvik competitors:

1. General Electric
2. Siemens 
3. Illinois Tool Works

The brandguide table above concludes the Sandvik SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sandvik. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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