Carrier SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 6693

SWOT analysis of Carrier analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Carrier SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carrier to benchmark its business & performance as compared to the competitors and industry. Carrier is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Carrier competitors and elaborates Carrier market segmentation, target group, positioning & Unique Selling Proposition (USP).

Carrier SWOT, Competitors, Marketing STP & Brand analysis Table
Carrier Brand Analysis
Parent Company

United Technologies Corporation


Heating, Ventilating and Air Conditioning (HVAC)


Heavy Equipment & Engineering

Tagline/ Slogan

Turn to the experts


It is the largest air conditioning producer in the world

Carrier STP

Commercial as well as consumer Air conditioning needs

Target Group

Big commercial organizations


Experts in air conditioning

Carrier SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carrier. Strengths are:

1. It leads in the manufacture of residential and commercial heating, ventilating, and air conditioning (HVAC) systems and equipment
2. It has presence in 6 continents and 170 countries 
3. Carrier Corporation employs 43,000 employees with turnover of $12.5 billion
4. Energy-efficient, quiet, consistent comfort to millions of people at offices and homes

5. Provides Home solutions, building solutions, Transport refrigeration  solutions and Commercial refrigeration solutions


Here are the weaknesses in the Carrier SWOT Analysis:

1. Excessive dependence on the US markets is a cause for concern

2. Its parent company United Technologies Corporation has considerable debt obligations which could affect Carrier



Following are the Opportunities in Carrier SWOT Analysis:

1. Investments in green building solutions for the future will help in new business and reduce its carbon footprint
2. Strategic acquisitions like Environment market Solutions, Inc. will help bolster its portfolio
3. Strong outlook for the global control systems market especially in developing countries


The threats in the SWOT Analysis of Carrier are as mentioned:

1. Stricter government policies on environment regulation may affect operations 
2. Heavy dependence of US domestic market for revenues 
3. Greater emphasis on green solutions needs heavy investments and cutting back on traditional strength

Carrier Competition

Below are the top 3 Carrier competitors:

1. Hitachi, Ltd. 
2. Daikin Industries, Ltd. 
3. General air conditioners

The brandguide table above concludes the Carrier SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carrier. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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