Carrier SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

United Technologies Corporation

Heating, Ventilating and Air Conditioning (HVAC)

Heavy Equipment & Engineering

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It is the largest air conditioning producer in the world

Commercial as well as consumer Air conditioning needs

Big commercial organizations

Experts in air conditioning

Below are the Strengths in the SWOT Analysis of Carrier:

1. It leads in the manufacture of residential and commercial heating, ventilating, and air conditioning (HVAC) systems and equipment
2. It has presence in 6 continents and 170 countries 
3. Carrier Corporation employs 43,000 employees with turnover of $12.5 billion
4. Energy-efficient, quiet, consistent comfort to millions of people at offices and homes

5. Provides Home solutions, building solutions, Transport refrigeration  solutions and Commercial refrigeration solutions

Here are the weaknesses in the Carrier SWOT Analysis:

1. Excessive dependence on the US markets is a cause for concern

2. Its parent company United Technologies Corporation has considerable debt obligations which could affect Carrier

3.

Following are the Opportunities in Carrier SWOT Analysis:

1. Investments in green building solutions for the future will help in new business and reduce its carbon footprint
2. Strategic acquisitions like Environment market Solutions, Inc. will help bolster its portfolio
3. Strong outlook for the global control systems market especially in developing countries

The threats in the SWOT Analysis of Carrier are as mentioned:

1. Stricter government policies on environment regulation may affect operations 
2. Heavy dependence of US domestic market for revenues 
3. Greater emphasis on green solutions needs heavy investments and cutting back on traditional strength

Below are the top 3 Carrier competitors:

1. Hitachi, Ltd. 
2. Daikin Industries, Ltd. 
3. General air conditioners