Carrier SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Carrier analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Carrier SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carrier to benchmark its business & performance as compared to the competitors and industry. As of 2020, Carrier is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Carrier competitors and includes Carrier target market, segmentation, positioning & Unique Selling Proposition (USP).

Carrier SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Carrier Brand Analysis
Parent Company

United Technologies Corporation

Category

Heating, Ventilating and Air Conditioning (HVAC)

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Turn to the experts

USP

It is the largest air conditioning producer in the world

Carrier STP
Carrier Segmentation

Commercial as well as consumer Air conditioning needs

Carrier Target Market

Big commercial organizations

Carrier Positioning

Experts in air conditioning

Carrier SWOT Analysis
Carrier Strengths

Below are the Strengths in the SWOT Analysis of Carrier:

1. It leads in the manufacture of residential and commercial heating, ventilating, and air conditioning (HVAC) systems and equipment
2. It has presence in 6 continents and 170 countries 
3. Carrier Corporation employs 43,000 employees with turnover of $12.5 billion
4. Energy-efficient, quiet, consistent comfort to millions of people at offices and homes

5. Provides Home solutions, building solutions, Transport refrigeration  solutions and Commercial refrigeration solutions

Carrier Weaknesses

Here are the weaknesses in the Carrier SWOT Analysis:

1. Excessive dependence on the US markets is a cause for concern

2. Its parent company United Technologies Corporation has considerable debt obligations which could affect Carrier

3.

Carrier Opportunities

Following are the Opportunities in Carrier SWOT Analysis:

1. Investments in green building solutions for the future will help in new business and reduce its carbon footprint
2. Strategic acquisitions like Environment market Solutions, Inc. will help bolster its portfolio
3. Strong outlook for the global control systems market especially in developing countries

Carrier Threats

The threats in the SWOT Analysis of Carrier are as mentioned:

1. Stricter government policies on environment regulation may affect operations 
2. Heavy dependence of US domestic market for revenues 
3. Greater emphasis on green solutions needs heavy investments and cutting back on traditional strength

Carrier Competition
Competitors

Below are the top 3 Carrier competitors:

1. Hitachi, Ltd. 
2. Daikin Industries, Ltd. 
3. General air conditioners


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carrier. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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