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Anglo American SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: January 04, 2024Read time:

Here is a detailed SWOT analysis of Anglo American covering strengths, weaknesses, opportunities and threats.

Anglo American Strengths

  1. It is the worlds leading producer of platinum, diamond
  2. It has brands like DeBeers and Tamac Ltd as its subsidiaries
  3. Strong financial performances over the years
  4. Strong brand name and equity
  5. It has operations in Asia, Africa, Europe and Americas
  6. It has a strong workforce of over 100,000

Above are the strengths in the SWOT Analysis of Anglo American. The strengths of Anglo American looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Anglo American Weaknesses

  1. Intense competition means limited market share
  2. Govt intervention causes operational issues and inefficiencies

These were the weaknesses in the Anglo American SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Anglo American Opportunities

  1. Expansion globally
  2. More tie-ups with international companies
  3. Diversification can lead to better position for the company

Above we covered the opportunities in Anglo American SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Anglo American Threats

  1. Dwindling demand for coal
  2. Rise of alternative sources
  3. Unfavorable govt policies and economic fluctuations can affect performance

The threats in the SWOT Analysis of Anglo American are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Anglo American SWOT analysis.

About Anglo American

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Anglo American Overview
Parent Company

Anglo American


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Australia’s leading metallurgical coal business (Vision)


Deliver operational excellence through innovation

Anglo American STP

Industrial Segmentation

Target Market

Metal Manufacturing Industries and Thermal Power plants


Provide quality raw materials through safest and best run business

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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