Carrier SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Carrier covering strengths, weaknesses, opportunities and threats.

Carrier Strengths

  1. It leads in the manufacture of residential and commercial heating, ventilating, and air conditioning (HVAC) systems and equipment
  2. It has presence in 6 continents and 170 countries 
  3. Carrier Corporation employs 43,000 employees with turnover of $12.5 billion
  4. Energy-efficient, quiet, consistent comfort to millions of people at offices and homes
  5. Provides Home solutions, building solutions, Transport refrigerationsolutions and Commercial refrigeration solutions

Above are the strengths in the SWOT Analysis of Carrier. The strengths of Carrier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Carrier Weaknesses

  1. Excessive dependence on the US markets is a cause for concern
  2. Its parent company United Technologies Corporation has considerable debt obligations which could affect Carrier

These were the weaknesses in the Carrier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Carrier Opportunities

  1. Investments in green building solutions for the future will help in new business and reduce its carbon footprint
  2. Strategic acquisitions like Environment market Solutions, Inc. will help bolster its portfolio
  3. Strong outlook for the global control systems market especially in developing countries

Above we covered the opportunities in Carrier SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Carrier Threats

  1. Stricter government policies on environment regulation may affect operations 
  2. Heavy dependence of US domestic market for revenues 
  3. Greater emphasis on green solutions needs heavy investments and cutting back on traditional strength

The threats in the SWOT Analysis of Carrier are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

  • .  2.  

Hence this concludes the Carrier SWOT analysis.

Continue reading more about the brand/company.

About Carrier

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Carrier Overview
Parent Company

United Technologies Corporation

Category

Heating, Ventilating and Air Conditioning (HVAC)

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Turn to the experts

USP

It is the largest air conditioning producer in the world

Carrier STP
Segmentation

Commercial as well as consumer Air conditioning needs

Target Market

Big commercial organizations

Positioning

Experts in air conditioning


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Carrier. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin