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Carrier SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: February 09, 2024Read time:

Here is a detailed SWOT analysis of Carrier covering strengths, weaknesses, opportunities and threats.

Carrier Strengths

  1. It leads in the manufacture of residential and commercial heating, ventilating, and air conditioning (HVAC) systems and equipment
  2. It has presence in 6 continents and 170 countries 
  3. Carrier Corporation employs 43,000 employees with turnover of $12.5 billion
  4. Energy-efficient, quiet, consistent comfort to millions of people at offices and homes
  5. Provides Home solutions, building solutions, Transport refrigerationsolutions and Commercial refrigeration solutions

Above are the strengths in the SWOT Analysis of Carrier. The strengths of Carrier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Carrier Weaknesses

  1. Excessive dependence on the US markets is a cause for concern
  2. Its parent company United Technologies Corporation has considerable debt obligations which could affect Carrier

These were the weaknesses in the Carrier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Carrier Opportunities

  1. Investments in green building solutions for the future will help in new business and reduce its carbon footprint
  2. Strategic acquisitions like Environment market Solutions, Inc. will help bolster its portfolio
  3. Strong outlook for the global control systems market especially in developing countries

Above we covered the opportunities in Carrier SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Carrier Threats

  1. Stricter government policies on environment regulation may affect operations 
  2. Heavy dependence of US domestic market for revenues 
  3. Greater emphasis on green solutions needs heavy investments and cutting back on traditional strength

The threats in the SWOT Analysis of Carrier are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Carrier SWOT analysis.

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About Carrier

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Carrier Overview
Parent Company

United Technologies Corporation


Heating, Ventilating and Air Conditioning (HVAC)


Heavy Equipment & Engineering

Tagline/ Slogan

Turn to the experts


It is the largest air conditioning producer in the world

Carrier STP

Commercial as well as consumer Air conditioning needs

Target Market

Big commercial organizations


Experts in air conditioning

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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