Hyundai Heavy Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hyundai Heavy Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Hyundai Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Heavy Industries to benchmark its business & performance as compared to the competitors. Hyundai Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Hyundai Heavy Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Heavy Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Hyundai Heavy Industries

Hyundai Heavy Industries Overview
Parent Company

Hyundai Heavy Industries Group

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Once a customer, always a customer

USP

Creative Wisdom, Positive Thinking, and Unwavering Drive

Hyundai Heavy Industries STP
Segmentation

All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Systems, and Construction

Target Market

Those who continue to take on new challenges and find new ways to improve their products and services

Positioning

Providing products and services that are unrivaled in quality

SWOT Analysis of Hyundai Heavy Industries

For Hyundai Heavy Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Hyundai Heavy Industries SWOT Analysis:

Hyundai Heavy Industries Strengths

The strengths of Hyundai Heavy Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hyundai Heavy Industries :

1. Strong domestic market share
2. Cheap domestic labor
3. Comprehensive Sales network
4. Quality services across all dealer locations

5. Its services include ship-building, industry engineering, electrical system, construction equipment etc

6. The company has a workforce of over 26,000 employees

Hyundai Heavy Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hyundai Heavy Industries SWOT Analysis:

1. Late Entry timing in developing nations
2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw materials and export of vehicles


Hyundai Heavy Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hyundai Heavy Industries SWOT Analysis:

1. Diversification in equipment sectors
2.Product life cycle not reaching maturity
3.Current Financial Crisis Provides Room for Growth


Hyundai Heavy Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hyundai Heavy Industries are as mentioned:

1. Overflow of used equipments
2.Chinese equipments makers
3.Saturated Market with Overflow of Similar Line-Ups

Hyundai Heavy Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hyundai Heavy Industries:

1. Aker solutions
2. Samsung heavy industries
3.Daewoo Shipbuilding & Marine Engineering


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Heavy Industries. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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