Hyundai Heavy Industries SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Here is a detailed SWOT analysis of Hyundai Heavy Industries covering strengths, weaknesses, opportunities and threats.

Hyundai Heavy Industries Strengths

  1. Strong domestic market share
  2. Cheap domestic labor
  3. Comprehensive Sales network
  4. Quality services across all dealer locations
  5. Its services include ship-building, industry engineering, electrical system, construction equipment etc
  6. The company has a workforce of over 26,000 employees

Above are the strengths in the SWOT Analysis of Hyundai Heavy Industries. The strengths of Hyundai Heavy Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hyundai Heavy Industries Weaknesses

  1. Late Entry timing in developing nations
  2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw materials and export of vehicles

These were the weaknesses in the Hyundai Heavy Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hyundai Heavy Industries Opportunities

  1. Diversification in equipment sectors
  2. Product life cycle not reaching maturity
  3. Current Financial Crisis Provides Room for Growth

Above we covered the opportunities in Hyundai Heavy Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hyundai Heavy Industries Threats

  1. Overflow of used equipments
  2. Chinese equipments makers
  3. Saturated Market with Overflow of Similar Line-Ups

The threats in the SWOT Analysis of Hyundai Heavy Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Hyundai Heavy Industries SWOT analysis.

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About Hyundai Heavy Industries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hyundai Heavy Industries Overview
Parent Company

Hyundai Heavy Industries Group

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Once a customer, always a customer

USP

Creative Wisdom, Positive Thinking, and Unwavering Drive

Hyundai Heavy Industries STP
Segmentation

All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Systems, and Construction

Target Market

Those who continue to take on new challenges and find new ways to improve their products and services

Positioning

Providing products and services that are unrivaled in quality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hyundai Heavy Industries. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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