Hyundai Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hyundai Heavy Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Heavy Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hyundai Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyundai Heavy Industries competitors and includes Hyundai Heavy Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyundai Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyundai Heavy Industries Brand Analysis
Parent Company

Hyundai Heavy Industries Group


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Once a customer, always a customer


Creative Wisdom, Positive Thinking, and Unwavering Drive

Hyundai Heavy Industries STP
Hyundai Heavy Industries Segmentation

All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Systems, and Construction

Hyundai Heavy Industries Target Market

Those who continue to take on new challenges and find new ways to improve their products and services

Hyundai Heavy Industries Positioning

Providing products and services that are unrivaled in quality

Hyundai Heavy Industries SWOT Analysis
Hyundai Heavy Industries Strengths

Below are the Strengths in the SWOT Analysis of Hyundai Heavy Industries:

1. Strong domestic market share
2. Cheap domestic labor
3. Comprehensive Sales network
4. Quality services across all dealer locations

5. Its services include ship-building, industry engineering, electrical system, construction equipment etc

6. The company has a workforce of over 26,000 employees

Hyundai Heavy Industries Weaknesses

Here are the weaknesses in the Hyundai Heavy Industries SWOT Analysis:

1. Late Entry timing in developing nations
2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw materials and export of vehicles

Hyundai Heavy Industries Opportunities

Following are the Opportunities in Hyundai Heavy Industries SWOT Analysis:

1. Diversification in equipment sectors
2.Product life cycle not reaching maturity
3.Current Financial Crisis Provides Room for Growth

Hyundai Heavy Industries Threats

The threats in the SWOT Analysis of Hyundai Heavy Industries are as mentioned:

1. Overflow of used equipments
2.Chinese equipments makers
3.Saturated Market with Overflow of Similar Line-Ups

Hyundai Heavy Industries Competition

Below are the top 3 Hyundai Heavy Industries competitors:

1. Aker solutions
2. Samsung heavy industries
3.Daewoo Shipbuilding & Marine Engineering

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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