Hyundai Heavy Industries SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 5171

SWOT Analysis of Hyundai Heavy Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Heavy Industries

Parent Company

Hyundai Heavy Industries Group


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Once a customer, always a customer


Creative Wisdom, Positive Thinking, and Unwavering Drive

Hyundai Heavy Industries STP


All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Systems, and Construction

Target Group

Those who continue to take on new challenges and find new ways to improve their products and services


Providing products and services that are unrivaled in quality

Hyundai Heavy Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Heavy Industries :

1. Strong domestic market share
2. Cheap domestic labor
3. Comprehensive Sales network
4. Quality services across all dealer locations

5. Its services include ship-building, industry engineering, electrical system, construction equipment etc

6. The company has a workforce of over 26,000 employees


1. Late Entry timing in developing nations
2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw materials and export of vehicles


1. Diversification in equipment sectors
2.Product life cycle not reaching maturity
3.Current Financial Crisis Provides Room for Growth


1. Overflow of used equipments
2.Chinese equipments makers
3.Saturated Market with Overflow of Similar Line-Ups

Hyundai Heavy Industries Competition


Below are the 3 main Hyundai Heavy Industries competitors :

1. Aker solutions
2. Samsung heavy industries
3.Daewoo Shipbuilding & Marine Engineering

The brandguide table above concludes the Hyundai Heavy Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Hyundai Heavy Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: