Hyundai Heavy Industries SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 6150

SWOT analysis of Hyundai Heavy Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Heavy Industries to benchmark its business & performance as compared to the competitors and industry. Hyundai Heavy Industries is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Hyundai Heavy Industries competitors and elaborates Hyundai Heavy Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai Heavy Industries SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai Heavy Industries Brand Analysis
Parent Company

Hyundai Heavy Industries Group

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Once a customer, always a customer

USP

Creative Wisdom, Positive Thinking, and Unwavering Drive

Hyundai Heavy Industries STP
Segment

All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Systems, and Construction

Target Group

Those who continue to take on new challenges and find new ways to improve their products and services

Positioning

Providing products and services that are unrivaled in quality

Hyundai Heavy Industries SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Heavy Industries. Strengths are:

1. Strong domestic market share
2. Cheap domestic labor
3. Comprehensive Sales network
4. Quality services across all dealer locations

5. Its services include ship-building, industry engineering, electrical system, construction equipment etc

6. The company has a workforce of over 26,000 employees

Weaknesses

Here are the weaknesses in the Hyundai Heavy Industries SWOT Analysis:

1. Late Entry timing in developing nations
2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw materials and export of vehicles

Opportunities

Following are the Opportunities in Hyundai Heavy Industries SWOT Analysis:

1. Diversification in equipment sectors
2.Product life cycle not reaching maturity
3.Current Financial Crisis Provides Room for Growth

Threats

The threats in the SWOT Analysis of Hyundai Heavy Industries are as mentioned:

1. Overflow of used equipments
2.Chinese equipments makers
3.Saturated Market with Overflow of Similar Line-Ups

Hyundai Heavy Industries Competition
Competitors

Below are the top 3 Hyundai Heavy Industries competitors:

1. Aker solutions
2. Samsung heavy industries
3.Daewoo Shipbuilding & Marine Engineering

The brandguide table above concludes the Hyundai Heavy Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Heavy Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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