Komatsu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Komatsu analyses the brand by its strengths, weaknesses, opportunities & threats. In Komatsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Komatsu to benchmark its business & performance as compared to the competitors. Komatsu is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the Komatsu SWOT (Strengths, Weaknesses, Opportunities, Threats), top Komatsu competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Komatsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Komatsu Brand Analysis
Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Your Fuel for Faster networks


Unique and unrivaled products for various business

Komatsu STP

People and businesses who want industrial-use products and services

Target Group

People or Business expecting ‘Quality & Reliability’ for their money


International leader in the field of construction and mining equipment

SWOT Analysis of Komatsu
Komatsu Strengths1. Wide range of products for every Construction & Mining equipment need

2. Geographic diversification, Presence in many developing countries

3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation

4. It has a workforce of nearly 40,000

5. It has manufacturing operations in Japan, Asia, Europe and America

Komatsu Weaknesses

Here are the weaknesses in the Komatsu SWOT Analysis:

1. Presence of many competitors means limited scope for market share growth
2. Nationalization of mining activities in many countries

Komatsu Opportunities

Following are the Opportunities in Komatsu SWOT Analysis:

1. Growing residential sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Tie-ups with mining and construction companies across the world

Komatsu Threats

The threats in the SWOT Analysis of Komatsu are as mentioned:

1. Intense competitive pressure
2. Sluggish growth of the Japanese economy

3. Fluctuating foreign markets affects performance

Komatsu Competition
Komatsu Competitors

Below are the top 3 competitors of Komatsu:

1. Caterpillar Inc.
2. Samsung Heavy Equipments
3. Volvo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Komatsu. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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