Komatsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Komatsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Komatsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Komatsu to benchmark its business & performance as compared to the competitors and industry. As of 2020, Komatsu is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Komatsu competitors and includes Komatsu target market, segmentation, positioning & Unique Selling Proposition (USP).

Komatsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Komatsu Brand Analysis
Parent Company

Komatsu Ltd., Japan

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Your Fuel for Faster networks

USP

Unique and unrivaled products for various business

Komatsu STP
Komatsu Segmentation

People and businesses who want industrial-use products and services

Komatsu Target Market

People or Business expecting ‘Quality & Reliability’ for their money

Komatsu Positioning

International leader in the field of construction and mining equipment

Komatsu SWOT Analysis
Komatsu Strengths1. Wide range of products for every Construction & Mining equipment need

2. Geographic diversification, Presence in many developing countries

3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation

4. It has a workforce of nearly 40,000

5. It has manufacturing operations in Japan, Asia, Europe and America

Komatsu Weaknesses

Here are the weaknesses in the Komatsu SWOT Analysis:

1. Presence of many competitors means limited scope for market share growth
2. Nationalization of mining activities in many countries

Komatsu Opportunities

Following are the Opportunities in Komatsu SWOT Analysis:

1. Growing residential sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Tie-ups with mining and construction companies across the world

Komatsu Threats

The threats in the SWOT Analysis of Komatsu are as mentioned:

1. Intense competitive pressure
2. Sluggish growth of the Japanese economy

3. Fluctuating foreign markets affects performance

Komatsu Competition
Competitors

Below are the top 3 Komatsu competitors:

1. Caterpillar Inc.
2. Samsung Heavy Equipments
3. Volvo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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