Komatsu SWOT Analysis, Competitors & USP

Komatsu

Parent Company

Komatsu Ltd., Japan

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Your Fuel for Faster networks

USP

Unique and unrivaled products for various business

Komatsu STP

Segment

People and businesses who want industrial-use products and services

Target Group

People or Business expecting ‘Quality & Reliability’ for their money

Positioning

International leader in the field of construction and mining equipment

Komatsu SWOT Analysis

Strengths

2. Geographic diversification, Presence in many developing countries

3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation

4. It has a workforce of nearly 40,000

5. It has manufacturing operations in Japan, Asia, Europe and America

Weaknesses

Here are the weaknesses of Komatsu :

1. Presence of many competitors means limited scope for market share growth
2. Nationalization of mining activities in many countries

Opportunities

Following are the Opportunities of Komatsu :

1. Growing residential sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Tie-ups with mining and construction companies across the world

Threats

The threats of Komatsu are as mentioned :

1. Intense competitive pressure
2. Sluggish growth of the Japanese economy

3. Fluctuating foreign markets affects performance

Komatsu Competition

Competitors

Below are the 3 main Komatsu competitors :

1. Caterpillar Inc.
2. Samsung Heavy Equipments
3. Volvo