SWOT Analysis of Komatsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Komatsu |
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Parent Company |
Komatsu Ltd., Japan |
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Category |
Heavy Equipment |
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Sector |
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Tagline/ Slogan |
Your Fuel for Faster networks |
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USP |
Unique and unrivaled products for various business |
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Komatsu STP |
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Segment |
People and businesses who want industrial-use products and services |
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Target Group |
People or Business expecting ‘Quality & Reliability’ for their money |
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Positioning |
International leader in the field of construction and mining equipment |
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Komatsu SWOT Analysis |
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Strengths | 1. Wide range of products for every Construction & Mining equipment need
2. Geographic diversification, Presence in many developing countries 3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation 4. It has a workforce of nearly 40,000 5. It has manufacturing operations in Japan, Asia, Europe and America |
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Weaknesses |
1. Presence of many competitors means limited scope for market share growth |
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Opportunities |
1. Growing residential sector in Asia 3. Tie-ups with mining and construction companies across the world |
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Threats |
1. Intense competitive pressure 3. Fluctuating foreign markets affects performance |
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Komatsu Competition |
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Competitors |
1. Caterpillar Inc. |
The brandguide table above concludes the Komatsu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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