SWOT analysis of Komatsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. Komatsu is one of the leading brands in the heavy equipment & engineering sector. In addition to SWOT Analysis, the table below also lists the top Komatsu competitors and elaborates Komatsu segmentation, targeting, positioning & USP.
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Komatsu |
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Parent Company |
Komatsu Ltd., Japan |
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Category |
Heavy Equipment |
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Sector |
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Tagline/ Slogan |
Your Fuel for Faster networks |
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USP |
Unique and unrivaled products for various business |
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Komatsu STP |
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Segment |
People and businesses who want industrial-use products and services |
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Target Group |
People or Business expecting ‘Quality & Reliability’ for their money |
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Positioning |
International leader in the field of construction and mining equipment |
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Komatsu SWOT Analysis |
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Strengths | 1. Wide range of products for every Construction & Mining equipment need
2. Geographic diversification, Presence in many developing countries 3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation 4. It has a workforce of nearly 40,000 5. It has manufacturing operations in Japan, Asia, Europe and America |
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Weaknesses |
Here are the weaknesses in the Komatsu SWOT Analysis: 1. Presence of many competitors means limited scope for market share growth |
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Opportunities |
Following are the Opportunities in Komatsu SWOT Analysis: 1. Growing residential sector in Asia 3. Tie-ups with mining and construction companies across the world |
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Threats |
The threats in the SWOT Analysis of Komatsu are as mentioned: 1. Intense competitive pressure 3. Fluctuating foreign markets affects performance |
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Komatsu Competition |
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Competitors |
Below are the top 3 Komatsu competitors: 1. Caterpillar Inc. |
The brandguide table above concludes the Komatsu SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Komatsu. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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