Komatsu SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 7784

SWOT analysis of Komatsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. Komatsu is one of the leading brands in the heavy equipment & engineering sector. In addition to SWOT Analysis, the table below also lists the top Komatsu competitors and elaborates Komatsu segmentation, targeting, positioning & USP.


Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Your Fuel for Faster networks


Unique and unrivaled products for various business

Komatsu STP


People and businesses who want industrial-use products and services

Target Group

People or Business expecting ‘Quality & Reliability’ for their money


International leader in the field of construction and mining equipment

Komatsu SWOT Analysis


1. Wide range of products for every Construction & Mining equipment need

2. Geographic diversification, Presence in many developing countries

3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation

4. It has a workforce of nearly 40,000

5. It has manufacturing operations in Japan, Asia, Europe and America


Here are the weaknesses in the Komatsu SWOT Analysis:

1. Presence of many competitors means limited scope for market share growth
2. Nationalization of mining activities in many countries


Following are the Opportunities in Komatsu SWOT Analysis:

1. Growing residential sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Tie-ups with mining and construction companies across the world


The threats in the SWOT Analysis of Komatsu are as mentioned:

1. Intense competitive pressure
2. Sluggish growth of the Japanese economy

3. Fluctuating foreign markets affects performance

Komatsu Competition


Below are the top 3 Komatsu competitors:

1. Caterpillar Inc.
2. Samsung Heavy Equipments
3. Volvo

The brandguide table above concludes the Komatsu SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Komatsu. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: