SWOT analysis of Komatsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Komatsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Komatsu to benchmark its business & performance as compared to the competitors and industry. As of 2020, Komatsu is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Komatsu competitors and includes Komatsu target market, segmentation, positioning & Unique Selling Proposition (USP).
| Komatsu Brand Analysis | |
|---|---|
| Parent Company |
Komatsu Ltd., Japan |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Your Fuel for Faster networks |
| USP |
Unique and unrivaled products for various business |
| Komatsu STP | |
| Komatsu Segmentation |
People and businesses who want industrial-use products and services |
| Komatsu Target Market |
People or Business expecting ‘Quality & Reliability’ for their money |
| Komatsu Positioning |
International leader in the field of construction and mining equipment |
| Komatsu SWOT Analysis | |
| Komatsu Strengths | 1. Wide range of products for every Construction & Mining equipment need
2. Geographic diversification, Presence in many developing countries 3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation 4. It has a workforce of nearly 40,000 5. It has manufacturing operations in Japan, Asia, Europe and America |
| Komatsu Weaknesses |
Here are the weaknesses in the Komatsu SWOT Analysis: 1. Presence of many competitors means limited scope for market share growth |
| Komatsu Opportunities |
Following are the Opportunities in Komatsu SWOT Analysis: 1. Growing residential sector in Asia 3. Tie-ups with mining and construction companies across the world |
| Komatsu Threats |
The threats in the SWOT Analysis of Komatsu are as mentioned: 1. Intense competitive pressure 3. Fluctuating foreign markets affects performance |
| Komatsu Competition | |
| Competitors |
Below are the top 3 Komatsu competitors: 1. Caterpillar Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Komatsu. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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