Cummins SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 13470

SWOT analysis of Cummins analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cummins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cummins to benchmark its business & performance as compared to the competitors and industry. Cummins is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Cummins competitors and elaborates Cummins market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cummins SWOT, Competitors, Marketing STP & Brand analysis Table
Cummins Brand Analysis
Parent Company

Cummins Inc., U.S.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Making people’s lives better by unleashing the power of Cummins


Provides end to end solutions when it comes to Engines

Cummins STP

People and businesses who want Diesel engines and related technology around the world

Target Group

Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.


Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products

Cummins SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cummins. Strengths are:

1. Leading manufacturer of Diesel Engines
2. Consistent top line growth

3. Strong R&D facility and product pipeline

4.Also has entered into related businesses like filters, turbochargers, batteries etc

5. Significant presence in many developing countries

6. It has a strong workforce of over 40,000

7. Cummins has over 5,000 facilities in 197 countries and territories


Here are the weaknesses in the Cummins SWOT Analysis:

1.Heavy dependence on few suppliers

2. Tough competition means limited market share


Following are the Opportunities in Cummins SWOT Analysis:

1.Opportunities in the Asian market
2.Rise in the demand for Diesel engines worldwide

3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units

4. Tightening of Emission standards

5. Growth in filtration market


The threats in the SWOT Analysis of Cummins are as mentioned:

1. Intense competitive pressure
2. Rising labor wages in the U.S.

3. Potential Currency exchange losses

Cummins Competition

Below are the top 4 Cummins competitors:

1. Honeywell Inc.
2.Deere & Co.
3. Detroit Diesel

4. Caterpillar

The brandguide table above concludes the Cummins SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cummins. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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