Cummins SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Here is a detailed SWOT analysis of Cummins covering strengths, weaknesses, opportunities and threats.

Cummins Strengths

  1. Leading manufacturer of Diesel Engines
  2. Consistent top line growth
  3. Strong R&D facility and product pipeline
  4. Also has entered into related businesses like filters, turbochargers, batteries etc
  5. Significant presence in many developing countries
  6. It has a strong workforce of over 40,000
  7. Cummins has over 5,000 facilities in 197 countries and territories

Above are the strengths in the SWOT Analysis of Cummins. The strengths of Cummins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cummins Weaknesses

  1. Heavy dependence on few suppliers
  2. Tough competition means limited market share

These were the weaknesses in the Cummins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cummins Opportunities

  1. Opportunities in the Asian market
  2. Rise in the demand for Diesel engines worldwide
  3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units
  4. Tightening of Emission standards
  5. Growth in filtration market

Above we covered the opportunities in Cummins SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cummins Threats

  1. Intense competitive pressure
  2. Rising labor wages in the U.S.
  3. Potential Currency exchange losses

The threats in the SWOT Analysis of Cummins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Cummins SWOT analysis.

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About Cummins

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cummins Overview
Parent Company

Cummins Inc., U.S.

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Making people’s lives better by unleashing the power of Cummins

USP

Provides end to end solutions when it comes to Engines

Cummins STP
Segmentation

People and businesses who want Diesel engines and related technology around the world

Target Market

Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.

Positioning

Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cummins. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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