Cummins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cummins analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cummins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cummins to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cummins is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cummins competitors and includes Cummins target market, segmentation, positioning & Unique Selling Proposition (USP).

Cummins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cummins Brand Analysis
Parent Company

Cummins Inc., U.S.

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Making people’s lives better by unleashing the power of Cummins

USP

Provides end to end solutions when it comes to Engines

Cummins STP
Cummins Segmentation

People and businesses who want Diesel engines and related technology around the world

Cummins Target Market

Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.

Cummins Positioning

Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products

Cummins SWOT Analysis
Cummins Strengths

Below are the Strengths in the SWOT Analysis of Cummins:

1. Leading manufacturer of Diesel Engines
2. Consistent top line growth

3. Strong R&D facility and product pipeline

4.Also has entered into related businesses like filters, turbochargers, batteries etc

5. Significant presence in many developing countries

6. It has a strong workforce of over 40,000

7. Cummins has over 5,000 facilities in 197 countries and territories

Cummins Weaknesses

Here are the weaknesses in the Cummins SWOT Analysis:

1.Heavy dependence on few suppliers

2. Tough competition means limited market share

Cummins Opportunities

Following are the Opportunities in Cummins SWOT Analysis:

1.Opportunities in the Asian market
2.Rise in the demand for Diesel engines worldwide

3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units

4. Tightening of Emission standards

5. Growth in filtration market

Cummins Threats

The threats in the SWOT Analysis of Cummins are as mentioned:

1. Intense competitive pressure
2. Rising labor wages in the U.S.

3. Potential Currency exchange losses

Cummins Competition
Competitors

Below are the top 4 Cummins competitors:

1. Honeywell Inc.
2.Deere & Co.
3. Detroit Diesel

4. Caterpillar


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cummins. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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