Cummins SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 7763

SWOT Analysis of Cummins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Cummins Inc., U.S.


Heavy Equipment


Heavy Equipment and Engineering

Tagline/ Slogan

Making people’s lives better by unleashing the power of Cummins


Provides end to end solutions when it comes to Engines



People and businesses who want Diesel engines and related technology around the world

Target Group

Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.


Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products

SWOT Analysis


1. Leading manufacturer of Diesel Engines
2. Consistent top line growth

3. Strong R&D facility and product pipeline

4.Also has entered into related businesses like filters, turbochargers, batteries etc

5. Significant presence in many developing countries

6. It has a strong workforce of over 40,000

7. Cummins has over 5,000 facilities in 197 countries and territories


1.Heavy dependence on few suppliers

2. Tough competition means limited market share


1.Opportunities in the Asian market
2.Rise in the demand for Diesel engines worldwide

3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units

4. Tightening of Emission standards

5. Growth in filtration market


1. Intense competitive pressure
2. Rising labor wages in the U.S.

3. Potential Currency exchange losses



1. Honeywell Inc.
2.Deere & Co.
3. Detroit Diesel

4. Caterpillar

The table above concludes the Cummins SWOT analysis along with its marketing and brand parameters.


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