Cummins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Cummins Inc., U.S.

Heavy Equipment

Heavy Equipment & Engineering

Making people’s lives better by unleashing the power of Cummins

Provides end to end solutions when it comes to Engines

People and businesses who want Diesel engines and related technology around the world

Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.

Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products

Below are the Strengths in the SWOT Analysis of Cummins:

1. Leading manufacturer of Diesel Engines
2. Consistent top line growth

3. Strong R&D facility and product pipeline

4.Also has entered into related businesses like filters, turbochargers, batteries etc

5. Significant presence in many developing countries

6. It has a strong workforce of over 40,000

7. Cummins has over 5,000 facilities in 197 countries and territories

Here are the weaknesses in the Cummins SWOT Analysis:

1.Heavy dependence on few suppliers

2. Tough competition means limited market share

Following are the Opportunities in Cummins SWOT Analysis:

1.Opportunities in the Asian market
2.Rise in the demand for Diesel engines worldwide

3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units

4. Tightening of Emission standards

5. Growth in filtration market

The threats in the SWOT Analysis of Cummins are as mentioned:

1. Intense competitive pressure
2. Rising labor wages in the U.S.

3. Potential Currency exchange losses

Below are the top 4 Cummins competitors:

1. Honeywell Inc.
2.Deere & Co.
3. Detroit Diesel

4. Caterpillar