Cummins SWOT Analysis, USP & Competitors

Cummins

Parent Company

Cummins Inc., U.S.

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Making people’s lives better by unleashing the power of Cummins

USP

Provides end to end solutions when it comes to Engines

Cummins STP

Segment

People and businesses who want Diesel engines and related technology around the world

Target Group

Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.

Positioning

Exceed expectations, consistently; Exceeding customer expectations by always being first to market with the best products

Cummins SWOT Analysis

Strengths

1. Leading manufacturer of Diesel Engines
2. Consistent top line growth

3. Strong R&D facility and product pipeline

4.Also has entered into related businesses like filters, turbochargers, batteries etc

5. Significant presence in many developing countries

6. It has a strong workforce of over 40,000

7. Cummins has over 5,000 facilities in 197 countries and territories

Weaknesses

1.Heavy dependence on few suppliers

2. Tough competition means limited market share

Opportunities

1.Opportunities in the Asian market
2.Rise in the demand for Diesel engines worldwide

3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave the way for independent business units

4. Tightening of Emission standards

5. Growth in filtration market

Threats

1. Intense competitive pressure
2. Rising labor wages in the U.S.

3. Potential Currency exchange losses

Cummins Competition

Competitors

1. Honeywell Inc.
2.Deere & Co.
3. Detroit Diesel

4. Caterpillar