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BHP Billiton SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: October 29, 2023Read time:

Here is a detailed SWOT analysis of BHP Billiton covering strengths, weaknesses, opportunities and threats.

BHP Billiton Strengths

  1. Strong market position – Good return on assets owned
  2. Diversified revenue stream and strong financial position
  3. Marketing is done centrally for all CSGs
  4. Very strong international brand name
  5. Strong workforce with over 45,000 employees
  6. One of the largest petroleum and mining companies
  7. CSR activities enhance the brand image further

Above are the strengths in the SWOT Analysis of BHP Billiton. The strengths of BHP Billiton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BHP Billiton Weaknesses

  1. Govt intervention causes operation inefficiences
  2. Past cases of accidents have often lead to criticism

These were the weaknesses in the BHP Billiton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BHP Billiton Opportunities

  1. Acquisition of related smaller companies
  2. Expansion of operations in Coal, Copper
  3. Tieups and associations with other global companies

Above we covered the opportunities in BHP Billiton SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about BHP Billiton

BHP Billiton Threats

  1. Reduction in export demand in certain countries because of strong in-house production
  2. Intense competition

The threats in the SWOT Analysis of BHP Billiton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BHP Billiton SWOT analysis.

About BHP Billiton

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BHP Billiton Overview
Parent Company

BHP Billiton


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Resourcing the future


World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, silver and uranium along with substantial interests in oil and gas.

BHP Billiton STP

Industrial Segmentation – based on commodities it extracts

Target Market

Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty



Provides diversified, low cost commodities

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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