Kubota SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Kubota SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kubota, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kubota to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kubota is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Kubota SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kubota SWOT Analysis:

SWOT Analysis of Kubota

For Kubota, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kubota Strengths

The strengths of Kubota looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kubota :

1. Has a wide revenue stream coming from its various subsidiaries in various sectors
2. Has a huge product portfolio in the agricultural sector and in almost all agricultural applications
3. Excellent engine quality and optimum fuel consumption are the VOC

4. Strong presence in the industry alongwith a credible financial performance

5. Over 25,000 employees add to the strength of the brand

Kubota Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kubota SWOT Analysis:

1. Presence only in few countries apart from Japan; Domestic economic condition could prove harmful
2. Weak after market service in spite of being a veteran company in the industry

Kubota Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kubota SWOT Analysis:

1. Rising demand in developing countries like South Africa, Brazil etc. where it has limited presence
2. Rise in the agricultural activities and in the Government spend on the same

3. Improvement in technology in enhancing operational efficiencies

Kubota Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kubota are as mentioned:

1. The company domestically faced a lot of nature related problems which hampered their production significantly

2. Competition is blocking its strategy to penetrate developing markets

Kubota Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kubota:

1. Caterpillar
2. Deere & Co.
3. FIAT Industrial

Hence this concludes the Kubota SWOT analysis.

Continue reading more about the brand/company.

About Kubota

Kubota Overview
Parent Company

Kubota Corporation, Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Everywhere, every moment; For Earth, For Life


Products that support both comfortable lifestyles and the foundation of our societies

Kubota STP

People and businesses who want equipment & machinery in the farm, water and environment applications

Target Market

People or Business who want products that will bring prosperity to the Company and happiness to employees


Contributing to people's lives and communities around the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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