Kubota SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2817

SWOT Analysis of Kubota with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kubota Corporation, Japan


Heavy Equipment


Industrial Products

Tagline/ Slogan

Everywhere, every moment; For Earth, For Life


Products that support both comfortable lifestyles and the foundation of our societies



People and businesses who want equipment & machinery in the farm, water and environment applications

Target Group

People or Business who want products that will bring prosperity to the Company and happiness to employees


Contributing to people's lives and communities around the world

SWOT Analysis


1. Has a wide revenue stream coming from its various subsidiaries in various sectors
2. Has a huge product portfolio in the agricultural sector and in almost all agricultural applications
3. Excellent engine quality and optimum fuel consumption are the VOC

4. Strong presence in the industry alongwith a credible financial performance

5. Over 25,000 employees add to the strength of the brand


1. Presence only in few countries apart from Japan; Domestic economic condition could prove harmful
2. Weak after market service in spite of being a veteran company in the industry


1. Rising demand in developing countries like South Africa, Brazil etc. where it has limited presence
2. Rise in the agricultural activities and in the Government spend on the same

3. Improvement in technology in enhancing operational efficiencies


1. The company domestically faced a lot of nature related problems which hampered their production significantly

2. Competition is blocking its strategy to penetrate developing markets



1. Caterpillar
2. Deere & Co.
3. FIAT Industrial

The table above concludes the Kubota SWOT analysis along with its marketing and brand parameters.


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