SembCorp Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1975

SWOT Analysis of SembCorp Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SembCorp Industries

Parent Company

SembCorp Industries, Singapore


Heavy Equipment


Industrial Products

Tagline/ Slogan

Vital Partners. Essential Solutions


Serving more than 5 million people every day through Power generation, Waste Water treatment, Shipbuilding and Urban development



People and businesses who want services in integrated ship repair, shipbuilding, ship conversion, rig building and offshore and marine engineering

Target Group

People or Business expecting a ‘Vital Partner’ to leverage mutual strengths and sector experience


Solution providers, pioneers and innovators in all businesses

SWOT Analysis


1. Good financial position with excellent financial structure maintained by Temasek Holdings
2. Good Assets makes for a good current ratio
3. Has diversified into energy and waste water management and urban development which assures a hassle free revenue

4. Strong position in the industry and good brand value


1. The current attention to other business might lead to losing share in shipbuilding
2. Being a public sector company does not allow room for capital expansion and expenditure


1. The utilities business is spreading widely in Asia where there is huge demand for utilities

2. The company is finding avenues for more income streams in Asia and Africa


1. Domestic private and cheap Chinese competitors are eating away the market share
2. High steel prices and strong local currency are also major threats



1. Hyundai Heavy Industries
2. Daewoo Shipbuilding
3. Samsung Heavy Industries

The table above concludes the SembCorp Industries SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to SembCorp Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: