SembCorp Industries SWOT Analysis, Competitors & USP

SWOT analysis of SembCorp Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In SembCorp Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SembCorp Industries to benchmark its business & performance as compared to the competitors. SembCorp Industries is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the SembCorp Industries SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SembCorp Industries SWOT Analysis:

SWOT Analysis of SembCorp Industries

For SembCorp Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SembCorp Industries Strengths

The strengths of SembCorp Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SembCorp Industries :

1. Good financial position with excellent financial structure maintained by Temasek Holdings
2. Good Assets makes for a good current ratio
3. Has diversified into energy and waste water management and urban development which assures a hassle free revenue

4. Strong position in the industry and good brand value

SembCorp Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SembCorp Industries SWOT Analysis:

1. The current attention to other business might lead to losing share in shipbuilding
2. Being a public sector company does not allow room for capital expansion and expenditure

SembCorp Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SembCorp Industries SWOT Analysis:

1. The utilities business is spreading widely in Asia where there is huge demand for utilities

2. The company is finding avenues for more income streams in Asia and Africa

SembCorp Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SembCorp Industries are as mentioned:

1. Domestic private and cheap Chinese competitors are eating away the market share
2. High steel prices and strong local currency are also major threats

SembCorp Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SembCorp Industries:

1. Hyundai Heavy Industries
2. Daewoo Shipbuilding
3. Samsung Heavy Industries

Hence this concludes the SembCorp Industries SWOT analysis.

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About SembCorp Industries

SembCorp Industries Overview
Parent Company	SembCorp Industries, Singapore
Category	Heavy Equipment
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Vital Partners. Essential Solutions
USP	Serving more than 5 million people every day through Power generation, Waste Water treatment, Shipbuilding and Urban development
SembCorp Industries STP
Segmentation	People and businesses who want services in integrated ship repair, shipbuilding, ship conversion, rig building and offshore and marine engineering
Target Market	People or Business expecting a ‘Vital Partner’ to leverage mutual strengths and sector experience
Positioning	Solution providers, pioneers and innovators in all businesses

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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