SembCorp Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SembCorp Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SembCorp Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SembCorp Industries to benchmark its business & performance as compared to the competitors and industry. SembCorp Industries is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SembCorp Industries competitors and includes SembCorp Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

SembCorp Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SembCorp Industries Brand Analysis
Parent Company

SembCorp Industries, Singapore

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Vital Partners. Essential Solutions

USP

Serving more than 5 million people every day through Power generation, Waste Water treatment, Shipbuilding and Urban development

SembCorp Industries STP
SembCorp Industries Segmentation

People and businesses who want services in integrated ship repair, shipbuilding, ship conversion, rig building and offshore and marine engineering

SembCorp Industries Target Market

People or Business expecting a ‘Vital Partner’ to leverage mutual strengths and sector experience

SembCorp Industries Positioning

Solution providers, pioneers and innovators in all businesses

SembCorp Industries SWOT Analysis
SembCorp Industries Strengths

Below are the Strengths in the SWOT Analysis of SembCorp Industries:

1. Good financial position with excellent financial structure maintained by Temasek Holdings
2. Good Assets makes for a good current ratio
3. Has diversified into energy and waste water management and urban development which assures a hassle free revenue

4. Strong position in the industry and good brand value

SembCorp Industries Weaknesses

Here are the weaknesses in the SembCorp Industries SWOT Analysis:

1. The current attention to other business might lead to losing share in shipbuilding
2. Being a public sector company does not allow room for capital expansion and expenditure

SembCorp Industries Opportunities

Following are the Opportunities in SembCorp Industries SWOT Analysis:

1. The utilities business is spreading widely in Asia where there is huge demand for utilities

2. The company is finding avenues for more income streams in Asia and Africa

SembCorp Industries Threats

The threats in the SWOT Analysis of SembCorp Industries are as mentioned:

1. Domestic private and cheap Chinese competitors are eating away the market share
2. High steel prices and strong local currency are also major threats

SembCorp Industries Competition
Competitors

Below are the top 3 SembCorp Industries competitors:

1. Hyundai Heavy Industries
2. Daewoo Shipbuilding
3. Samsung Heavy Industries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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