Kawasaki Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kawasaki Heavy Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kawasaki Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kawasaki Heavy Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kawasaki Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kawasaki Heavy Industries competitors and includes Kawasaki Heavy Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Kawasaki Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kawasaki Heavy Industries Brand Analysis
Parent Company

KHI Group, Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Working as one for the good of the planet


Win the trust of our customers and the community  by providing high-performance products and services of superior safety and quality

Kawasaki Heavy Industries STP
Kawasaki Heavy Industries Segmentation

People and businesses who want transportation equipment such as rolling stock, aircraft, Kawasaki-brand motorcycles and more

Target Group

People or Business expecting superior products and services designed to fulfill their needs and help create a better tomorrow

Kawasaki Heavy Industries Positioning

Respond to our customers' requirements, Constantly achieve new heights in technology, Pursue originality and innovation

Kawasaki Heavy Industries SWOT Analysis
Kawasaki Heavy Industries Strengths

Below are the Strengths in the SWOT Analysis of Kawasaki Heavy Industries:

1. A highly diversified company with products and services in around 7-8 sectors
2. Introduced recently state-of-the-art industrial plants, hydraulic equipment and robots
3. Excellent financial condition and strong rooted management

4. Tie ups with various companies in Asia for their motorcycle and rolling stock divisions has proved successful

5. Strong brand presence and efficiency in operations

Kawasaki Heavy Industries Weaknesses

Here are the weaknesses in the Kawasaki Heavy Industries SWOT Analysis:

1. Weak performance in its domestic market compared to leaders
2. Nationalization of mining activities in many countries affects operations

Kawasaki Heavy Industries Opportunities

Following are the Opportunities in Kawasaki Heavy Industries SWOT Analysis:

1. Growing residential sector in Asia
2. Rise in the mining activities in developing countries where it has a significant presence

Kawasaki Heavy Industries Threats

The threats in the SWOT Analysis of Kawasaki Heavy Industries are as mentioned:

1. The diversification has led to decreasing market share for their initial division, Shipbuilding

2. Current natural mishaps and economic woes has led to sluggish growth with weak cash flows

Kawasaki Heavy Industries Competition

Below are the top 3 Kawasaki Heavy Industries competitors:

1. Samsung Heavy Industries
2. Hyundai Heavy Industries
3. Daewoo Shipbuilding

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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