Kawasaki Heavy Industries SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 6683

SWOT analysis of Kawasaki Heavy Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kawasaki Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kawasaki Heavy Industries to benchmark its business & performance as compared to the competitors and industry. Kawasaki Heavy Industries is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Kawasaki Heavy Industries competitors and elaborates Kawasaki Heavy Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kawasaki Heavy Industries SWOT, Competitors, Marketing STP & Brand analysis Table
Kawasaki Heavy Industries Brand Analysis
Parent Company

KHI Group, Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Working as one for the good of the planet


Win the trust of our customers and the community  by providing high-performance products and services of superior safety and quality

Kawasaki Heavy Industries STP

People and businesses who want transportation equipment such as rolling stock, aircraft, Kawasaki-brand motorcycles and more

Target Group

People or Business expecting superior products and services designed to fulfill their needs and help create a better tomorrow


Respond to our customers' requirements, Constantly achieve new heights in technology, Pursue originality and innovation

Kawasaki Heavy Industries SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kawasaki Heavy Industries. Strengths are:

1. A highly diversified company with products and services in around 7-8 sectors
2. Introduced recently state-of-the-art industrial plants, hydraulic equipment and robots
3. Excellent financial condition and strong rooted management

4. Tie ups with various companies in Asia for their motorcycle and rolling stock divisions has proved successful

5. Strong brand presence and efficiency in operations


Here are the weaknesses in the Kawasaki Heavy Industries SWOT Analysis:

1. Weak performance in its domestic market compared to leaders
2. Nationalization of mining activities in many countries affects operations


Following are the Opportunities in Kawasaki Heavy Industries SWOT Analysis:

1. Growing residential sector in Asia
2. Rise in the mining activities in developing countries where it has a significant presence


The threats in the SWOT Analysis of Kawasaki Heavy Industries are as mentioned:

1. The diversification has led to decreasing market share for their initial division, Shipbuilding

2. Current natural mishaps and economic woes has led to sluggish growth with weak cash flows

Kawasaki Heavy Industries Competition

Below are the top 3 Kawasaki Heavy Industries competitors:

1. Samsung Heavy Industries
2. Hyundai Heavy Industries
3. Daewoo Shipbuilding

The brandguide table above concludes the Kawasaki Heavy Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kawasaki Heavy Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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