Kawasaki Heavy Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kawasaki Heavy Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Kawasaki Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kawasaki Heavy Industries to benchmark its business & performance as compared to the competitors. Kawasaki Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Kawasaki Heavy Industries SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kawasaki Heavy Industries SWOT Analysis:

SWOT Analysis of Kawasaki Heavy Industries

For Kawasaki Heavy Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kawasaki Heavy Industries Strengths

The strengths of Kawasaki Heavy Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kawasaki Heavy Industries :

1. A highly diversified company with products and services in around 7-8 sectors
2. Introduced recently state-of-the-art industrial plants, hydraulic equipment and robots
3. Excellent financial condition and strong rooted management

4. Tie ups with various companies in Asia for their motorcycle and rolling stock divisions has proved successful

5. Strong brand presence and efficiency in operations

Kawasaki Heavy Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kawasaki Heavy Industries SWOT Analysis:

1. Weak performance in its domestic market compared to leaders
2. Nationalization of mining activities in many countries affects operations


Kawasaki Heavy Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kawasaki Heavy Industries SWOT Analysis:

1. Growing residential sector in Asia
2. Rise in the mining activities in developing countries where it has a significant presence

Kawasaki Heavy Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kawasaki Heavy Industries are as mentioned:

1. The diversification has led to decreasing market share for their initial division, Shipbuilding

2. Current natural mishaps and economic woes has led to sluggish growth with weak cash flows


Kawasaki Heavy Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kawasaki Heavy Industries:

1. Samsung Heavy Industries
2. Hyundai Heavy Industries
3. Daewoo Shipbuilding

Hence this concludes the Kawasaki Heavy Industries SWOT analysis.

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About Kawasaki Heavy Industries

Kawasaki Heavy Industries Overview
Parent Company

KHI Group, Japan

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Working as one for the good of the planet

USP

Win the trust of our customers and the community  by providing high-performance products and services of superior safety and quality

Kawasaki Heavy Industries STP
Segmentation

People and businesses who want transportation equipment such as rolling stock, aircraft, Kawasaki-brand motorcycles and more

Target Group

People or Business expecting superior products and services designed to fulfill their needs and help create a better tomorrow

Positioning

Respond to our customers' requirements, Constantly achieve new heights in technology, Pursue originality and innovation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kawasaki Heavy Industries. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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