Wartsila Corporation SWOT Analysis, USP & Competitors

Wartsila Corporation

Parent Company

Wartsila Corporation, Finland

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Effective, Flexible & Sustainable Power systems

USP

By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers

Wartsila Corporation STP

Segment

People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services

Target Group

People or Business expecting complete lifecycle power solutions for the marine and energy markets

Positioning

Most valued business partner of Customers

Wartsila Corporation SWOT Analysis

Strengths

1. Geographical presence in over 20 countries has ensured a profitable growth over the years
2. Technological innovation in marine technology and power generation has allowed room for portfolio extension

3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows

4. Financially stable with a strong reputation in the industry

Weaknesses

1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead

2. Has diverted a little from its core competency which could be a problem

Opportunities

1. Emerging markets are investing in power generation capacities which will bring orders to the group

2. The developing marine merchant segments are also good prospects for the company

Threats

1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting
2. Competitive situation and price risk from players like Rolls Royce, MAN, Hyundai Heavy Industries

Wartsila Corporation Competition

Competitors

1. Caterpillar
2. Hyundai Heavy Industries
3. MAN Diesel