SWOT Analysis of Wartsila Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Wartsila Corporation |
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Parent Company |
Wartsila Corporation, Finland |
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Category |
Heavy Equipment |
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Sector |
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Tagline/ Slogan |
Effective, Flexible & Sustainable Power systems |
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USP |
By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers |
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Wartsila Corporation STP |
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Segment |
People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services |
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Target Group |
People or Business expecting complete lifecycle power solutions for the marine and energy markets |
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Positioning |
Most valued business partner of Customers |
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Wartsila Corporation SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wartsila Corporation : 1. Geographical presence in over 20 countries has ensured a profitable growth over the years 3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows 4. Financially stable with a strong reputation in the industry |
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Weaknesses |
1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead 2. Has diverted a little from its core competency which could be a problem |
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Opportunities |
1. Emerging markets are investing in power generation capacities which will bring orders to the group 2. The developing marine merchant segments are also good prospects for the company |
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Threats |
1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting |
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Wartsila Corporation Competition |
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Competitors |
Below are the 3 main Wartsila Corporation competitors : 1. Caterpillar |
The brandguide table above concludes the Wartsila Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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