Wartsila Corporation SWOT Analysis, Competitors & USP

Wartsila Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wartsila Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wartsila Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wartsila Corporation is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Wartsila Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wartsila Corporation SWOT Analysis:

SWOT Analysis of Wartsila Corporation

For Wartsila Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wartsila Corporation Strengths

The strengths of Wartsila Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wartsila Corporation :

1. Geographical presence in over 20 countries has ensured a profitable growth over the years
2. Technological innovation in marine technology and power generation has allowed room for portfolio extension

3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows

4. Financially stable with a strong reputation in the industry

Wartsila Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wartsila Corporation SWOT Analysis:

1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead

2. Has diverted a little from its core competency which could be a problem

Wartsila Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wartsila Corporation SWOT Analysis:

1. Emerging markets are investing in power generation capacities which will bring orders to the group

2. The developing marine merchant segments are also good prospects for the company

Wartsila Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wartsila Corporation are as mentioned:

1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting
2. Competitive situation and price risk from players like Rolls Royce, MAN, Hyundai Heavy Industries

Wartsila Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wartsila Corporation:

1. Caterpillar
2. Hyundai Heavy Industries
3. MAN Diesel

Hence this concludes the Wartsila Corporation SWOT analysis.

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About Wartsila Corporation

Wartsila Corporation Overview
Parent Company	Wartsila Corporation, Finland
Category	Heavy Equipment
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Effective, Flexible & Sustainable Power systems
USP	By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers
Wartsila Corporation STP
Segmentation	People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services
Target Group	People or Business expecting complete lifecycle power solutions for the marine and energy markets
Positioning	Most valued business partner of Customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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