Wartsila Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Wartsila Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Wartsila Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wartsila Corporation to benchmark its business & performance as compared to the competitors. Wartsila Corporation is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Wartsila Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wartsila Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wartsila Corporation Brand Analysis | |
|---|---|
| Parent Company |
Wartsila Corporation, Finland |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Effective, Flexible & Sustainable Power systems |
| USP |
By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers |
| Wartsila Corporation STP | |
| Segment |
People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services |
| Target Group |
People or Business expecting complete lifecycle power solutions for the marine and energy markets |
| Positioning |
Most valued business partner of Customers |
| SWOT Analysis of Wartsila Corporation | |
| Wartsila Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Wartsila Corporation: 1. Geographical presence in over 20 countries has ensured a profitable growth over the years 3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows 4. Financially stable with a strong reputation in the industry |
| Wartsila Corporation Weaknesses |
Here are the weaknesses in the Wartsila Corporation SWOT Analysis: 1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead 2. Has diverted a little from its core competency which could be a problem |
| Wartsila Corporation Opportunities |
Following are the Opportunities in Wartsila Corporation SWOT Analysis: 1. Emerging markets are investing in power generation capacities which will bring orders to the group 2. The developing marine merchant segments are also good prospects for the company |
| Wartsila Corporation Threats |
The threats in the SWOT Analysis of Wartsila Corporation are as mentioned: 1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting |
| Wartsila Corporation Competition | |
| Wartsila Corporation Competitors |
Below are the top 3 competitors of Wartsila Corporation: 1. Caterpillar |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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