Wartsila Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2451

SWOT Analysis of Wartsila Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wartsila Corporation

Parent Company

Wartsila Corporation, Finland


Heavy Equipment


Heavy Equipment

Tagline/ Slogan

Effective, Flexible & Sustainable Power systems


By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers



People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services

Target Group

People or Business expecting complete lifecycle power solutions for the marine and energy markets


Most valued business partner of Customers

SWOT Analysis


1. Geographical presence in over 20 countries has ensured a profitable growth over the years
2. Technological innovation in marine technology and power generation has allowed room for portfolio extension

3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows

4. Financially stable with a strong reputation in the industry


1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead

2. Has diverted a little from its core competency which could be a problem


1. Emerging markets are investing in power generation capacities which will bring orders to the group

2. The developing marine merchant segments are also good prospects for the company


1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting
2. Competitive situation and price risk from players like Rolls Royce, MAN, Hyundai Heavy Industries



1. Caterpillar
2. Hyundai Heavy Industries
3. MAN Diesel

The table above concludes the Wartsila Corporation SWOT analysis along with its marketing and brand parameters.


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