SWOT analysis of Wartsila Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wartsila Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wartsila Corporation to benchmark its business & performance as compared to the competitors and industry. Wartsila Corporation is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wartsila Corporation competitors and includes Wartsila Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wartsila Corporation Brand Analysis | |
|---|---|
| Parent Company |
Wartsila Corporation, Finland |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Effective, Flexible & Sustainable Power systems |
| USP |
By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers |
| Wartsila Corporation STP | |
| Wartsila Corporation Segmentation |
People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services |
| Target Group |
People or Business expecting complete lifecycle power solutions for the marine and energy markets |
| Wartsila Corporation Positioning |
Most valued business partner of Customers |
| Wartsila Corporation SWOT Analysis | |
| Wartsila Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Wartsila Corporation: 1. Geographical presence in over 20 countries has ensured a profitable growth over the years 3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows 4. Financially stable with a strong reputation in the industry |
| Wartsila Corporation Weaknesses |
Here are the weaknesses in the Wartsila Corporation SWOT Analysis: 1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead 2. Has diverted a little from its core competency which could be a problem |
| Wartsila Corporation Opportunities |
Following are the Opportunities in Wartsila Corporation SWOT Analysis: 1. Emerging markets are investing in power generation capacities which will bring orders to the group 2. The developing marine merchant segments are also good prospects for the company |
| Wartsila Corporation Threats |
The threats in the SWOT Analysis of Wartsila Corporation are as mentioned: 1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting |
| Wartsila Corporation Competition | |
| Competitors |
Below are the top 3 Wartsila Corporation competitors: 1. Caterpillar |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wartsila Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
