Wartsila Corporation SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Here is a detailed SWOT analysis of Wartsila Corporation covering strengths, weaknesses, opportunities and threats.

Wartsila Corporation Strengths

  1. Geographical presence in over 20 countries has ensured a profitable growth over the years
  2. Technological innovation in marine technology and power generation has allowed room for portfolio extension
  3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows
  4. Financially stable with a strong reputation in the industry

Above are the strengths in the SWOT Analysis of Wartsila Corporation. The strengths of Wartsila Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wartsila Corporation Weaknesses

  1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead
  2. Has diverted a little from its core competency which could be a problem

These were the weaknesses in the Wartsila Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wartsila Corporation Opportunities

  1. Emerging markets are investing in power generation capacities which will bring orders to the group
  2. The developing marine merchant segments are also good prospects for the company

Above we covered the opportunities in Wartsila Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wartsila Corporation Threats

  1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting
  2. Competitive situation and price risk from players like Rolls Royce, MAN, Hyundai Heavy Industries

The threats in the SWOT Analysis of Wartsila Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wartsila Corporation SWOT analysis.

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About Wartsila Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wartsila Corporation Overview
Parent Company

Wartsila Corporation, Finland

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Effective, Flexible & Sustainable Power systems

USP

By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers

Wartsila Corporation STP
Segmentation

People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services

Target Group

People or Business expecting complete lifecycle power solutions for the marine and energy markets

Positioning

Most valued business partner of Customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wartsila Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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