Wartsila Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wartsila Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wartsila Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wartsila Corporation to benchmark its business & performance as compared to the competitors and industry. Wartsila Corporation is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wartsila Corporation competitors and includes Wartsila Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Wartsila Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wartsila Corporation Brand Analysis
Parent Company

Wartsila Corporation, Finland

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Effective, Flexible & Sustainable Power systems

USP

By emphasizing technological innovation and total efficiency, to maximize the environmental and economic performance of the vessels and power plants of its customers

Wartsila Corporation STP
Wartsila Corporation Segmentation

People and businesses who want products & services in Power plants, marine propulsion systems, maintenance services

Target Group

People or Business expecting complete lifecycle power solutions for the marine and energy markets

Wartsila Corporation Positioning

Most valued business partner of Customers

Wartsila Corporation SWOT Analysis
Wartsila Corporation Strengths

Below are the Strengths in the SWOT Analysis of Wartsila Corporation:

1. Geographical presence in over 20 countries has ensured a profitable growth over the years
2. Technological innovation in marine technology and power generation has allowed room for portfolio extension

3. Acquisition of Hamworthy Plc, a UK based engine mfg company has made way for regular cash flows

4. Financially stable with a strong reputation in the industry

Wartsila Corporation Weaknesses

Here are the weaknesses in the Wartsila Corporation SWOT Analysis:

1. Even though it has been one of the oldest engine makers in the world, many other players have moved ahead

2. Has diverted a little from its core competency which could be a problem

Wartsila Corporation Opportunities

Following are the Opportunities in Wartsila Corporation SWOT Analysis:

1. Emerging markets are investing in power generation capacities which will bring orders to the group

2. The developing marine merchant segments are also good prospects for the company

Wartsila Corporation Threats

The threats in the SWOT Analysis of Wartsila Corporation are as mentioned:

1. The outlook for overall vessel contracting activity during is slightly negative, with full year contracting expected to be somewhat lower than contracting
2. Competitive situation and price risk from players like Rolls Royce, MAN, Hyundai Heavy Industries

Wartsila Corporation Competition
Competitors

Below are the top 3 Wartsila Corporation competitors:

1. Caterpillar
2. Hyundai Heavy Industries
3. MAN Diesel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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