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  3. AngloGold Ashanti SWOT Analysis

AngloGold Ashanti SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: March 03, 2023Read time:

Here is a detailed SWOT analysis of AngloGold Ashanti covering strengths, weaknesses, opportunities and threats.

AngloGold Ashanti Strengths

  1. Diversified operations in South America, Africa and USA
  2. History of strong growth – organically and through mergers and acquisitions
  3. Sustainable operations
  4. Expertise in the field makes it a reputed organization
  5. Has a strong workforce of over 60,000+ employees

Above are the strengths in the SWOT Analysis of AngloGold Ashanti. The strengths of AngloGold Ashanti looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AngloGold Ashanti Weaknesses

  1. Brand affected by allegations of illegal labor practices
  2. Brand recall and geographic reach is limited

These were the weaknesses in the AngloGold Ashanti SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AngloGold Ashanti Opportunities

  1. International expansion
  2. Foray into other minerals other than gold
  3. Tie-ups with other companies to increase business operations

Above we covered the opportunities in AngloGold Ashanti SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AngloGold Ashanti Threats

  1. Dwindling Gold resources in the world
  2. Reduction in demand of Gold in the Jewelry sector

The threats in the SWOT Analysis of AngloGold Ashanti are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AngloGold Ashanti SWOT analysis.

About AngloGold Ashanti

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AngloGold Ashanti Overview
Parent Company

AngloGold Ashanti


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan



A global gold producer

AngloGold Ashanti STP

Diversified mining

Target Market

Gold Jewelry sector


Provides Gold and byproducts through low cost, sustainable operations

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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