1. SWOT Analysis
  2. Heavy Engineering
  3. Oshkosh Corporation SWOT Analysis

Oshkosh Corporation SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: May 12, 2023Read time:

Here is a detailed SWOT analysis of Oshkosh Corporation covering strengths, weaknesses, opportunities and threats.

Oshkosh Corporation Strengths

  1.  Vehicles and products of latest technologies, innovations give Oshkosh a chance to lead in the markets
  2. Leading supplier of concrete trucks to leading companies in the U.S
  3. Also diversified into industrial machinery, vehicles, logistics, electronics and other
  4. Strong financial position and good market reputation

Above are the strengths in the SWOT Analysis of Oshkosh Corporation. The strengths of Oshkosh Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oshkosh Corporation Weaknesses

  1. Weak performance in international markets compared to industry leaders
  2. Not a very strong incentive structure for Dealer network thus creating a concern amongst dealers

These were the weaknesses in the Oshkosh Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oshkosh Corporation Opportunities

  1. Market recovery provides a significant opportunity for Oshkosh to focus on getting back to average prior peak rates in markets which have been down during the Great Recession
  2. Some international acquisitions which are in pipeline could bring new opportunities
  3. Expansion and tieups in emerging economies

Above we covered the opportunities in Oshkosh Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oshkosh Corporation Threats

  1. Rising labor wages in the U.S
  2. Currency fluctuation losses possible due to the current downturn
  3. Intensive cheap competition from Chinese and Korean counterparts

The threats in the SWOT Analysis of Oshkosh Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oshkosh Corporation SWOT analysis.

Read Similar SWOT analysis

About Oshkosh Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oshkosh Corporation Overview
Parent Company

Oshkosh Corporation, U.S.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

To move the world at work


Leading manufacturer and marketer of access equipment, specialty vehicles and truck bodies for the primary markets of defense, concrete placement, refuse hauling, access equipment and fire & emergency

Oshkosh Corporation STP

People and businesses who want specialty trucks and truck bodies and access equipment

Target Market

People or Business expecting world's toughest specialty trucks and truck bodies and access equipment


To serve and delight our customers by partnering with them

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oshkosh Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin