Oshkosh Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oshkosh Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oshkosh Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oshkosh Corporation to benchmark its business & performance as compared to the competitors and industry. Oshkosh Corporation is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oshkosh Corporation competitors and includes Oshkosh Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Oshkosh Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oshkosh Corporation Brand Analysis
Parent Company

Oshkosh Corporation, U.S.

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

To move the world at work

USP

Leading manufacturer and marketer of access equipment, specialty vehicles and truck bodies for the primary markets of defense, concrete placement, refuse hauling, access equipment and fire & emergency

Oshkosh Corporation STP
Oshkosh Corporation Segmentation

People and businesses who want specialty trucks and truck bodies and access equipment

Oshkosh Corporation Target Market

People or Business expecting world's toughest specialty trucks and truck bodies and access equipment

Oshkosh Corporation Positioning

To serve and delight our customers by partnering with them

Oshkosh Corporation SWOT Analysis
Oshkosh Corporation Strengths

Below are the Strengths in the SWOT Analysis of Oshkosh Corporation:

1.  Vehicles and products of latest technologies, innovations give Oshkosh a chance to lead in the markets
2. Leading supplier of concrete trucks to leading companies in the U.S
3. Also diversified into industrial machinery, vehicles, logistics, electronics and other

4. Strong financial position and good market reputation

Oshkosh Corporation Weaknesses

Here are the weaknesses in the Oshkosh Corporation SWOT Analysis:

1. Weak performance in international markets compared to industry leaders
2. Not a very strong incentive structure for Dealer network thus creating a concern amongst dealers

Oshkosh Corporation Opportunities

Following are the Opportunities in Oshkosh Corporation SWOT Analysis:

1. Market recovery provides a significant opportunity for Oshkosh to focus on getting back to average prior peak rates in markets which have been down during the Great Recession
2. Some international acquisitions which are in pipeline could bring new opportunities

3. Expansion and tieups in emerging economies

Oshkosh Corporation Threats

The threats in the SWOT Analysis of Oshkosh Corporation are as mentioned:

1. Rising labor wages in the U.S
2. Currency fluctuation losses possible due to the current downturn

3. Intensive cheap competition from Chinese and Korean counterparts

Oshkosh Corporation Competition
Competitors

Below are the top 3 Oshkosh Corporation competitors:

1. MAN
2. Volvo AG
3. BAE systems


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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