Published in Heavy Equipment & Engineering category by MBA Skool Team
Oshkosh Corporation is one of the leading brands in the heavy equipment & engineering sector. Oshkosh Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oshkosh Corporation:
Vehicles and products of latest technologies, innovations give Oshkosh a chance to lead in the markets
Leading supplier of concrete trucks to leading companies in the U.S
Also diversified into industrial machinery, vehicles, logistics, electronics and other
Strong financial position and good market reputation
Above are the strengths in the SWOT Analysis of Oshkosh Corporation. The strengths of Oshkosh Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oshkosh Corporation Weaknesses
Weak performance in international markets compared to industry leaders
Not a very strong incentive structure for Dealer network thus creating a concern amongst dealers
These were the weaknesses in the Oshkosh Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oshkosh Corporation Opportunities
Market recovery provides a significant opportunity for Oshkosh to focus on getting back to average prior peak rates in markets which have been down during the Great Recession
Some international acquisitions which are in pipeline could bring new opportunities
Expansion and tieups in emerging economies
Above we covered the opportunities in Oshkosh Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oshkosh Corporation Threats
Rising labor wages in the U.S
Currency fluctuation losses possible due to the current downturn
Intensive cheap competition from Chinese and Korean counterparts
The threats in the SWOT Analysis of Oshkosh Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Leading manufacturer and marketer of access equipment, specialty vehicles and truck bodies for the primary markets of defense, concrete placement, refuse hauling, access equipment and fire & emergency
Oshkosh Corporation STP
People and businesses who want specialty trucks and truck bodies and access equipment
People or Business expecting world's toughest specialty trucks and truck bodies and access equipment
To serve and delight our customers by partnering with them
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