Oshkosh Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Oshkosh Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Oshkosh Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oshkosh Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Oshkosh Corporation is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Oshkosh Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oshkosh Corporation SWOT Analysis:

SWOT Analysis of Oshkosh Corporation

For Oshkosh Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oshkosh Corporation Strengths

The strengths of Oshkosh Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oshkosh Corporation :

1.  Vehicles and products of latest technologies, innovations give Oshkosh a chance to lead in the markets
2. Leading supplier of concrete trucks to leading companies in the U.S
3. Also diversified into industrial machinery, vehicles, logistics, electronics and other

4. Strong financial position and good market reputation

Oshkosh Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oshkosh Corporation SWOT Analysis:

1. Weak performance in international markets compared to industry leaders
2. Not a very strong incentive structure for Dealer network thus creating a concern amongst dealers

Oshkosh Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oshkosh Corporation SWOT Analysis:

1. Market recovery provides a significant opportunity for Oshkosh to focus on getting back to average prior peak rates in markets which have been down during the Great Recession
2. Some international acquisitions which are in pipeline could bring new opportunities

3. Expansion and tieups in emerging economies

Oshkosh Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oshkosh Corporation are as mentioned:

1. Rising labor wages in the U.S
2. Currency fluctuation losses possible due to the current downturn

3. Intensive cheap competition from Chinese and Korean counterparts

Oshkosh Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Oshkosh Corporation:

1. MAN
2. Volvo AG
3. BAE systems

Hence this concludes the Oshkosh Corporation SWOT analysis.

Continue reading more about the brand/company.

About Oshkosh Corporation

Oshkosh Corporation Overview
Parent Company

Oshkosh Corporation, U.S.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

To move the world at work


Leading manufacturer and marketer of access equipment, specialty vehicles and truck bodies for the primary markets of defense, concrete placement, refuse hauling, access equipment and fire & emergency

Oshkosh Corporation STP

People and businesses who want specialty trucks and truck bodies and access equipment

Target Market

People or Business expecting world's toughest specialty trucks and truck bodies and access equipment


To serve and delight our customers by partnering with them

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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