SANY Heavy Industry SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

SANY Group, China

Heavy Equipment

Heavy Equipment & Engineering

Quality changes the world

Unique and unrivaled products for Construction Industry

People and businesses who want equipments for the Construction Industry

People or Business expecting quality, industry-leading construction products

Constant innovation & improving customer service through huge R&D investment

Below are the Strengths in the SWOT Analysis of SANY Heavy Industry:

1. Acquisition of two manufacturing companies has widened its product portfolio
2. Has entered completely into construction equipments
3. Has a wide dealer and service network thus ensuring customer satisfaction

4. Good product portfolio and high quality services

5. Among the top industry players with stable financial position

Here are the weaknesses in the SANY Heavy Industry SWOT Analysis:

1. Weak performance of the domestic Real Estate sector affected operations

2. Weakening of exports to developed countries

Following are the Opportunities in SANY Heavy Industry SWOT Analysis:

1. Merger with Doha Govt. could bring up various demand opportunities in the West Asian region

2. Growing residential sector in Asia
3. Rise in the construction activities in developing countries where it has a significant presence

The threats in the SWOT Analysis of SANY Heavy Industry are as mentioned:

1. The current economic slowdown in the developed countries could decrease its sales
2. Increasing fixed costs in various countries where it has its manufacturing plants could be a concern

Below are the top 3 SANY Heavy Industry competitors:

1. XCMG
2. Zoomlion
3. Caterpillar Inc.