SANY Heavy Industry SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2755

SWOT Analysis of SANY Heavy Industry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SANY Heavy Industry

Parent Company

SANY Group, China


Heavy Equipment


Heavy Engineering

Tagline/ Slogan

Quality changes the world


Unique and unrivaled products for Construction Industry



People and businesses who want equipments for the Construction Industry

Target Group

People or Business expecting quality, industry-leading construction products


Constant innovation & improving customer service through huge R&D investment

SWOT Analysis


1. Acquisition of two manufacturing companies has widened its product portfolio
2. Has entered completely into construction equipments
3. Has a wide dealer and service network thus ensuring customer satisfaction

4. Good product portfolio and high quality services

5. Among the top industry players with stable financial position


1. Weak performance of the domestic Real Estate sector affected operations

2. Weakening of exports to developed countries


1. Merger with Doha Govt. could bring up various demand opportunities in the West Asian region

2. Growing residential sector in Asia
3. Rise in the construction activities in developing countries where it has a significant presence


1. The current economic slowdown in the developed countries could decrease its sales
2. Increasing fixed costs in various countries where it has its manufacturing plants could be a concern



2. Zoomlion
3. Caterpillar Inc.

The table above concludes the SANY Heavy Industry SWOT analysis along with its marketing and brand parameters.


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