China Shipbuilding Industry Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Shipbuilding Industry Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Shipbuilding Industry Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Shipbuilding Industry Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, China Shipbuilding Industry Corporation is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Shipbuilding Industry Corporation competitors and includes China Shipbuilding Industry Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

China Shipbuilding Industry Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Shipbuilding Industry Corporation Brand Analysis
Parent Company

CSIC, Beijing, China

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

The leading force in the Chinese shipbuilding industry, and a world-class global shipbuilder

USP

Has the largest shipbuilding and ship repair facilities in China

China Shipbuilding Industry Corporation STP
China Shipbuilding Industry Corporation Segmentation

People and businesses who want products and services in shipbuilding, ship repairing and marine engines

China Shipbuilding Industry Corporation Target Market

People or Business expecting beyond the maritime industries and into the realm of designing and manufacturing large turnkey equipment

China Shipbuilding Industry Corporation Positioning

The leading player in China in the research and design of naval and merchant ships

China Shipbuilding Industry Corporation SWOT Analysis
China Shipbuilding Industry Corporation Strengths

Below are the Strengths in the SWOT Analysis of China Shipbuilding Industry Corporation:

1. Has the largest R&D facility amongst shipbuilders in China
2. Geographic diversification, Presence in many developing countries
3. Also diversified into engine manufacturing, ancillary and military grade engines

4. It has expertise in military and civil ships, marine engineering and marine equipment

5. One of the largest in China and Asia in the entire industry

China Shipbuilding Industry Corporation Weaknesses

Here are the weaknesses in the China Shipbuilding Industry Corporation SWOT Analysis:

1. Weak performance in its domestic market compared to industry
2. Reduction in orders has led to weakening cash flows is a concern

China Shipbuilding Industry Corporation Opportunities

Following are the Opportunities in China Shipbuilding Industry Corporation SWOT Analysis:

1. Huge opportunity if the company diversifies largely into military equipment production
2. Building of the world’s largest Stainless steel chemical tanker could bring in more orders

China Shipbuilding Industry Corporation Threats

The threats in the SWOT Analysis of China Shipbuilding Industry Corporation are as mentioned:

1. Korean shipbuilders eating away their global market share
2. Weakening Chinese currency and its economy could be disastrous

China Shipbuilding Industry Corporation Competition
Competitors

Below are the top 3 China Shipbuilding Industry Corporation competitors:

1. China CSSC
2. STX Corp
3. Daewoo Shipbuilding


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Shipbuilding Industry Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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