China Shipbuilding Industry Corporation SWOT Analysis
China Shipbuilding Industry Corporation is one of the leading brands in the heavy equipment & engineering sector. China Shipbuilding Industry Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Shipbuilding Industry Corporation:
Quick Glance:
China Shipbuilding Industry Corporation Strengths
- Has the largest R&D facility amongst shipbuilders in China
- Geographic diversification, Presence in many developing countries
- Also diversified into engine manufacturing, ancillary and military grade engines
- It has expertise in military and civil ships, marine engineering and marine equipment
- One of the largest in China and Asia in the entire industry
Above are the strengths in the SWOT Analysis of China Shipbuilding Industry Corporation. The strengths of China Shipbuilding Industry Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
China Shipbuilding Industry Corporation Weaknesses
- Weak performance in its domestic market compared to industry
- Reduction in orders has led to weakening cash flows is a concern
These were the weaknesses in the China Shipbuilding Industry Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
China Shipbuilding Industry Corporation Opportunities
- Huge opportunity if the company diversifies largely into military equipment production
- Building of the world’s largest Stainless steel chemical tanker could bring in more orders
Above we covered the opportunities in China Shipbuilding Industry Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
China Shipbuilding Industry Corporation Threats
- Korean shipbuilders eating away their global market share
- Weakening Chinese currency and its economy could be disastrous
The threats in the SWOT Analysis of China Shipbuilding Industry Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the China Shipbuilding Industry Corporation SWOT analysis.
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About China Shipbuilding Industry Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| China Shipbuilding Industry Corporation Overview | |
|---|---|
| Parent Company |
CSIC, Beijing, China |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
The leading force in the Chinese shipbuilding industry, and a world-class global shipbuilder |
| USP |
Has the largest shipbuilding and ship repair facilities in China |
| China Shipbuilding Industry Corporation STP | |
| Segmentation |
People and businesses who want products and services in shipbuilding, ship repairing and marine engines |
| Target Market |
People or Business expecting beyond the maritime industries and into the realm of designing and manufacturing large turnkey equipment |
| Positioning |
The leading player in China in the research and design of naval and merchant ships |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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