China Shipbuilding Industry Corporation SWOT Analysis, Competitors & USP

China Shipbuilding Industry Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of China Shipbuilding Industry Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Shipbuilding Industry Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. China Shipbuilding Industry Corporation is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the China Shipbuilding Industry Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the China Shipbuilding Industry Corporation SWOT Analysis:

SWOT Analysis of China Shipbuilding Industry Corporation

For China Shipbuilding Industry Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

China Shipbuilding Industry Corporation Strengths

The strengths of China Shipbuilding Industry Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Shipbuilding Industry Corporation :

1. Has the largest R&D facility amongst shipbuilders in China
2. Geographic diversification, Presence in many developing countries
3. Also diversified into engine manufacturing, ancillary and military grade engines

4. It has expertise in military and civil ships, marine engineering and marine equipment

5. One of the largest in China and Asia in the entire industry

China Shipbuilding Industry Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Shipbuilding Industry Corporation SWOT Analysis:

1. Weak performance in its domestic market compared to industry
2. Reduction in orders has led to weakening cash flows is a concern

China Shipbuilding Industry Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Shipbuilding Industry Corporation SWOT Analysis:

1. Huge opportunity if the company diversifies largely into military equipment production
2. Building of the world’s largest Stainless steel chemical tanker could bring in more orders

China Shipbuilding Industry Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Shipbuilding Industry Corporation are as mentioned:

1. Korean shipbuilders eating away their global market share
2. Weakening Chinese currency and its economy could be disastrous

China Shipbuilding Industry Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of China Shipbuilding Industry Corporation:

1. China CSSC
2. STX Corp
3. Daewoo Shipbuilding

Hence this concludes the China Shipbuilding Industry Corporation SWOT analysis.

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About China Shipbuilding Industry Corporation

China Shipbuilding Industry Corporation Overview
Parent Company	CSIC, Beijing, China
Category	Heavy Equipment
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	The leading force in the Chinese shipbuilding industry, and a world-class global shipbuilder
USP	Has the largest shipbuilding and ship repair facilities in China
China Shipbuilding Industry Corporation STP
Segmentation	People and businesses who want products and services in shipbuilding, ship repairing and marine engines
Target Market	People or Business expecting beyond the maritime industries and into the realm of designing and manufacturing large turnkey equipment
Positioning	The leading player in China in the research and design of naval and merchant ships

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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