JCB SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of JCB analyses the brand by its strengths, weaknesses, opportunities & threats. In JCB SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JCB to benchmark its business & performance as compared to the competitors. JCB is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the JCB SWOT (Strengths, Weaknesses, Opportunities, Threats), top JCB competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

JCB SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JCB Brand Analysis
Parent Company



Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

A truly world-class company


Strong and high performance products and solutions to meet global customers' needs


People and businesses who want products and services for Construction Equipment

Target Group

People or Business expecting high performance products and unrivalled customer service


Providing the best equipments in the industry through focus on both process innovation as well as product innovation based on customers’ needs

SWOT Analysis of JCB
JCB Strengths

Below are the Strengths in the SWOT Analysis of JCB:

1. Wide range of products for every Construction need
2. Geographic diversification, Presence in many countries both developed and developing

3. Has a huge dealer network and availability

4. Has a high brand recall value amongst construction equipments

5. Has a famous unrivalled customer service

6. Factories in UK, Brazil, North America, India or Germany

JCB Weaknesses

Here are the weaknesses in the JCB SWOT Analysis:

1. Hasn’t yet diversified into related businesses
2. The current Eurozone crisis has affected its operational efficiency

3. Still competition means limited market share

JCB Opportunities

Following are the Opportunities in JCB SWOT Analysis:

1. Growing residential sector in Asia
2. The recent launch of Backhoe loaders could bolster its sales

3. Warehouse expansion at different places will enhance their customer service

JCB Threats

The threats in the SWOT Analysis of JCB are as mentioned:

1. Stiff competition from various players like CAT, Ingersoll Rand, ACE etc..
2. The Real Estate sector in Europe has weakened and might lead to stagnant business in the Eurozone

JCB Competition
JCB Competitors

Below are the top 3 competitors of JCB:

1. Caterpillar
2. Komatsu
3. Ingersoll-Rand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JCB. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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