Published in Heavy Equipment & Engineering category by MBA Skool Team
JCB is one of the leading brands in the heavy equipment & engineering sector. JCB SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of JCB:
Wide range of products for every Construction need
Geographic diversification, Presence in many countries both developed and developing
Has a huge dealer network and availability
Has a high brand recall value amongst construction equipments
Has a famous unrivalled customer service
Factories in UK, Brazil, North America, India or Germany
Above are the strengths in the SWOT Analysis of JCB. The strengths of JCB looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hasn’t yet diversified into related businesses
The current Eurozone crisis has affected its operational efficiency
Still competition means limited market share
These were the weaknesses in the JCB SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strong and high performance products and solutions to meet global customers' needs
People and businesses who want products and services for Construction Equipment
People or Business expecting high performance products and unrivalled customer service
Providing the best equipments in the industry through focus on both process innovation as well as product innovation based on customers’ needs
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