JCB SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 11764

SWOT Analysis of JCB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

A truly world-class company


Strong and high performance products and solutions to meet global customers' needs



People and businesses who want products and services for Construction Equipment

Target Group

People or Business expecting high performance products and unrivalled customer service


Providing the best equipments in the industry through focus on both process innovation as well as product innovation based on customers’ needs

JCB SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JCB :

1. Wide range of products for every Construction need
2. Geographic diversification, Presence in many countries both developed and developing

3. Has a huge dealer network and availability

4. Has a high brand recall value amongst construction equipments

5. Has a famous unrivalled customer service

6. Factories in UK, Brazil, North America, India or Germany


1. Hasn’t yet diversified into related businesses
2. The current Eurozone crisis has affected its operational efficiency

3. Still competition means limited market share


1. Growing residential sector in Asia
2. The recent launch of Backhoe loaders could bolster its sales

3. Warehouse expansion at different places will enhance their customer service


1. Stiff competition from various players like CAT, Ingersoll Rand, ACE etc..
2. The Real Estate sector in Europe has weakened and might lead to stagnant business in the Eurozone

JCB Competition


Below are the 3 main JCB competitors :

1. Caterpillar
2. Komatsu
3. Ingersoll-Rand

The brandguide table above concludes the JCB SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to JCB. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: