JCB SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

JCB, U.K

Heavy Equipment

Heavy Equipment & Engineering

A truly world-class company

Strong and high performance products and solutions to meet global customers' needs

People and businesses who want products and services for Construction Equipment

People or Business expecting high performance products and unrivalled customer service

Providing the best equipments in the industry through focus on both process innovation as well as product innovation based on customers’ needs

Below are the Strengths in the SWOT Analysis of JCB:

1. Wide range of products for every Construction need
2. Geographic diversification, Presence in many countries both developed and developing

3. Has a huge dealer network and availability

4. Has a high brand recall value amongst construction equipments

5. Has a famous unrivalled customer service

6. Factories in UK, Brazil, North America, India or Germany

Here are the weaknesses in the JCB SWOT Analysis:

1. Hasn’t yet diversified into related businesses
2. The current Eurozone crisis has affected its operational efficiency

3. Still competition means limited market share

Following are the Opportunities in JCB SWOT Analysis:

1. Growing residential sector in Asia
2. The recent launch of Backhoe loaders could bolster its sales

3. Warehouse expansion at different places will enhance their customer service

The threats in the SWOT Analysis of JCB are as mentioned:

1. Stiff competition from various players like CAT, Ingersoll Rand, ACE etc..
2. The Real Estate sector in Europe has weakened and might lead to stagnant business in the Eurozone

Below are the top 3 JCB competitors:

1. Caterpillar
2. Komatsu
3. Ingersoll-Rand