Vedanta Resources SWOT Analysis, USP & Competitors

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SWOT Analysis of Vedanta Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vedanta Resources

Parent Company

Vedanta Resources


Diversified Metals & Mining



Tagline/ Slogan

Mining Happiness


Globally diversified natural resources group



Industrial Segmentation

Target Group

Diversified industries using iron, zinc, copper, lead as raw material


Provide high quality raw materials by low cost operations and sustainable development

SWOT Analysis


1. Highly diversified business

2. Captive power generation units

3. Popular with the end consumers – very high brand recall

4. Strong assets – owns mines and manufacturing units in India and abroad

5. Strong financial position


1. Name involved in alleged illegal mining practices

2. Govt intervention causes operationalefficiency


1. Development of nearby region to improve brand image among people

2. Worldwide expansion through London headquarters


1. Regulatory threats

2. Dwindling natural resources

3. Better brand image of competitors



1.Aditya Birla Minerals Limited

2.BHP Billiton Group

3.Eurasian Natural Resources Corporation PLC

4.Grupo Mexico S. A. B. de C. V.

The table above concludes the Vedanta Resources SWOT analysis along with its marketing and brand parameters.


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