SWOT Analysis of Vedanta Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Vedanta Resources |
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Parent Company |
Vedanta Resources |
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Category |
Diversified Metals & Mining |
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Sector |
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Tagline/ Slogan |
Mining Happiness |
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USP |
Globally diversified natural resources group |
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Vedanta Resources STP |
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Segment |
Industrial Segmentation |
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Target Group |
Diversified industries using iron, zinc, copper, lead as raw material |
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Positioning |
Provide high quality raw materials by low cost operations and sustainable development |
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Vedanta Resources SWOT Analysis |
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Strengths |
1. Highly diversified business 2. Captive power generation units 3. Popular with the end consumers – very high brand recall 4. Strong assets – owns mines and manufacturing units in India and abroad 5. Strong financial position |
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Weaknesses |
1. Name involved in alleged illegal mining practices 2. Govt intervention causes operationalefficiency |
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Opportunities |
1. Development of nearby region to improve brand image among people 2. Worldwide expansion through London headquarters |
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Threats |
1. Regulatory threats 2. Dwindling natural resources 3. Better brand image of competitors |
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Vedanta Resources Competition |
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Competitors |
1.Aditya Birla Minerals Limited 2.BHP Billiton Group 3.Eurasian Natural Resources Corporation PLC 4.Grupo Mexico S. A. B. de C. V. |
The brandguide table above concludes the Vedanta Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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