Vedanta Resources SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Vedanta Resources is one of the leading brands in the heavy equipment & engineering sector. Vedanta Resources SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vedanta Resources:

Vedanta Resources Strengths

  1. Highly diversified business
  2. Captive power generation units
  3. Popular with the end consumers – very high brand recall
  4. Strong assets – owns mines and manufacturing units in India and abroad
  5. Strong financial position

Above are the strengths in the SWOT Analysis of Vedanta Resources. The strengths of Vedanta Resources looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vedanta Resources Weaknesses

  1. Name involved in alleged illegal mining practices
  2. Govt intervention causes operationalefficiency

These were the weaknesses in the Vedanta Resources SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vedanta Resources Opportunities

  1. Development of nearby region to improve brand image among people
  2. Worldwide expansion through London headquarters

Above we covered the opportunities in Vedanta Resources SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vedanta Resources Threats

  1. Regulatory threats
  2. Dwindling natural resources
  3. Better brand image of competitors

The threats in the SWOT Analysis of Vedanta Resources are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vedanta Resources SWOT analysis.

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About Vedanta Resources

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vedanta Resources Overview
Parent Company

Vedanta Resources


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Mining Happiness


Globally diversified natural resources group

Vedanta Resources STP

Industrial Segmentation

Target Market

Diversified industries using iron, zinc, copper, lead as raw material


Provide high quality raw materials by low cost operations and sustainable development

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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