Vedanta Resources SWOT Analysis, Competitors & USP
SWOT analysis of Vedanta Resources analyses the brand by its strengths, weaknesses, opportunities & threats. In Vedanta Resources SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vedanta Resources to benchmark its business & performance as compared to the competitors. Vedanta Resources is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Vedanta Resources SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vedanta Resources competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Vedanta Resources Brand Analysis | |
|---|---|
| Parent Company |
Vedanta Resources |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
Mining Happiness |
| USP |
Globally diversified natural resources group |
| Vedanta Resources STP | |
| Segment |
Industrial Segmentation |
| Target Group |
Diversified industries using iron, zinc, copper, lead as raw material |
| Positioning |
Provide high quality raw materials by low cost operations and sustainable development |
| SWOT Analysis of Vedanta Resources | |
| Vedanta Resources Strengths |
Below are the Strengths in the SWOT Analysis of Vedanta Resources: 1. Highly diversified business 2. Captive power generation units 3. Popular with the end consumers – very high brand recall 4. Strong assets – owns mines and manufacturing units in India and abroad 5. Strong financial position |
| Vedanta Resources Weaknesses |
Here are the weaknesses in the Vedanta Resources SWOT Analysis: 1. Name involved in alleged illegal mining practices 2. Govt intervention causes operationalefficiency |
| Vedanta Resources Opportunities |
Following are the Opportunities in Vedanta Resources SWOT Analysis: 1. Development of nearby region to improve brand image among people 2. Worldwide expansion through London headquarters |
| Vedanta Resources Threats |
The threats in the SWOT Analysis of Vedanta Resources are as mentioned: 1. Regulatory threats 2. Dwindling natural resources 3. Better brand image of competitors |
| Vedanta Resources Competition | |
| Vedanta Resources Competitors |
Below are the top 4 competitors of Vedanta Resources: 1.Aditya Birla Minerals Limited 2.BHP Billiton Group 3.Eurasian Natural Resources Corporation PLC 4.Grupo Mexico S. A. B. de C. V. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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