SWOT analysis of Vedanta Resources analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vedanta Resources SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vedanta Resources to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vedanta Resources is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vedanta Resources competitors and includes Vedanta Resources target market, segmentation, positioning & Unique Selling Proposition (USP).
| Vedanta Resources Brand Analysis | |
|---|---|
| Parent Company |
Vedanta Resources |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
Mining Happiness |
| USP |
Globally diversified natural resources group |
| Vedanta Resources STP | |
| Vedanta Resources Segmentation |
Industrial Segmentation |
| Vedanta Resources Target Market |
Diversified industries using iron, zinc, copper, lead as raw material |
| Vedanta Resources Positioning |
Provide high quality raw materials by low cost operations and sustainable development |
| Vedanta Resources SWOT Analysis | |
| Vedanta Resources Strengths |
Below are the Strengths in the SWOT Analysis of Vedanta Resources: 1. Highly diversified business 2. Captive power generation units 3. Popular with the end consumers – very high brand recall 4. Strong assets – owns mines and manufacturing units in India and abroad 5. Strong financial position |
| Vedanta Resources Weaknesses |
Here are the weaknesses in the Vedanta Resources SWOT Analysis: 1. Name involved in alleged illegal mining practices 2. Govt intervention causes operationalefficiency |
| Vedanta Resources Opportunities |
Following are the Opportunities in Vedanta Resources SWOT Analysis: 1. Development of nearby region to improve brand image among people 2. Worldwide expansion through London headquarters |
| Vedanta Resources Threats |
The threats in the SWOT Analysis of Vedanta Resources are as mentioned: 1. Regulatory threats 2. Dwindling natural resources 3. Better brand image of competitors |
| Vedanta Resources Competition | |
| Competitors |
Below are the top 4 Vedanta Resources competitors: 1.Aditya Birla Minerals Limited 2.BHP Billiton Group 3.Eurasian Natural Resources Corporation PLC 4.Grupo Mexico S. A. B. de C. V. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vedanta Resources. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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