Vedanta Resources SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vedanta Resources analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vedanta Resources SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vedanta Resources to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vedanta Resources is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vedanta Resources competitors and includes Vedanta Resources target market, segmentation, positioning & Unique Selling Proposition (USP).

Vedanta Resources SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vedanta Resources Brand Analysis
Parent Company

Vedanta Resources


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Mining Happiness


Globally diversified natural resources group

Vedanta Resources STP
Vedanta Resources Segmentation

Industrial Segmentation

Vedanta Resources Target Market

Diversified industries using iron, zinc, copper, lead as raw material

Vedanta Resources Positioning

Provide high quality raw materials by low cost operations and sustainable development

Vedanta Resources SWOT Analysis
Vedanta Resources Strengths

Below are the Strengths in the SWOT Analysis of Vedanta Resources:

1. Highly diversified business

2. Captive power generation units

3. Popular with the end consumers – very high brand recall

4. Strong assets – owns mines and manufacturing units in India and abroad

5. Strong financial position

Vedanta Resources Weaknesses

Here are the weaknesses in the Vedanta Resources SWOT Analysis:

1. Name involved in alleged illegal mining practices

2. Govt intervention causes operationalefficiency

Vedanta Resources Opportunities

Following are the Opportunities in Vedanta Resources SWOT Analysis:

1. Development of nearby region to improve brand image among people

2. Worldwide expansion through London headquarters

Vedanta Resources Threats

The threats in the SWOT Analysis of Vedanta Resources are as mentioned:

1. Regulatory threats

2. Dwindling natural resources

3. Better brand image of competitors

Vedanta Resources Competition

Below are the top 4 Vedanta Resources competitors:

1.Aditya Birla Minerals Limited

2.BHP Billiton Group

3.Eurasian Natural Resources Corporation PLC

4.Grupo Mexico S. A. B. de C. V.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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