Published in Heavy Equipment & Engineering category by MBA Skool Team
Vedanta Resources is one of the leading brands in the heavy equipment & engineering sector. Vedanta Resources SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vedanta Resources:
Popular with the end consumers – very high brand recall
Strong assets – owns mines and manufacturing units in India and abroad
Strong financial position
Above are the strengths in the SWOT Analysis of Vedanta Resources. The strengths of Vedanta Resources looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vedanta Resources Weaknesses
Name involved in alleged illegal mining practices
Govt intervention causes operationalefficiency
These were the weaknesses in the Vedanta Resources SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vedanta Resources Opportunities
Development of nearby region to improve brand image among people
Worldwide expansion through London headquarters
Above we covered the opportunities in Vedanta Resources SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vedanta Resources Threats
Dwindling natural resources
Better brand image of competitors
The threats in the SWOT Analysis of Vedanta Resources are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vedanta Resources SWOT analysis.
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About Vedanta Resources
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Diversified industries using iron, zinc, copper, lead as raw material
Provide high quality raw materials by low cost operations and sustainable development
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