Vedanta Resources SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vedanta Resources analyses the brand by its strengths, weaknesses, opportunities & threats. In Vedanta Resources SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vedanta Resources to benchmark its business & performance as compared to the competitors. Vedanta Resources is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the Vedanta Resources SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vedanta Resources competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Vedanta Resources SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vedanta Resources Brand Analysis
Parent Company

Vedanta Resources


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Mining Happiness


Globally diversified natural resources group

Vedanta Resources STP

Industrial Segmentation

Target Group

Diversified industries using iron, zinc, copper, lead as raw material


Provide high quality raw materials by low cost operations and sustainable development

SWOT Analysis of Vedanta Resources
Vedanta Resources Strengths

Below are the Strengths in the SWOT Analysis of Vedanta Resources:

1. Highly diversified business

2. Captive power generation units

3. Popular with the end consumers – very high brand recall

4. Strong assets – owns mines and manufacturing units in India and abroad

5. Strong financial position

Vedanta Resources Weaknesses

Here are the weaknesses in the Vedanta Resources SWOT Analysis:

1. Name involved in alleged illegal mining practices

2. Govt intervention causes operationalefficiency

Vedanta Resources Opportunities

Following are the Opportunities in Vedanta Resources SWOT Analysis:

1. Development of nearby region to improve brand image among people

2. Worldwide expansion through London headquarters

Vedanta Resources Threats

The threats in the SWOT Analysis of Vedanta Resources are as mentioned:

1. Regulatory threats

2. Dwindling natural resources

3. Better brand image of competitors

Vedanta Resources Competition
Vedanta Resources Competitors

Below are the top 4 competitors of Vedanta Resources:

1.Aditya Birla Minerals Limited

2.BHP Billiton Group

3.Eurasian Natural Resources Corporation PLC

4.Grupo Mexico S. A. B. de C. V.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vedanta Resources. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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