Vedanta Resources SWOT Analysis, Competitors & USP

Vedanta Resources SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vedanta Resources, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vedanta Resources to benchmark its business & performance as compared to the competitors, and make strategic improvements. Vedanta Resources is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Vedanta Resources SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vedanta Resources SWOT Analysis:

SWOT Analysis of Vedanta Resources

For Vedanta Resources, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vedanta Resources Strengths

The strengths of Vedanta Resources looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vedanta Resources :

1. Highly diversified business

2. Captive power generation units

3. Popular with the end consumers – very high brand recall

4. Strong assets – owns mines and manufacturing units in India and abroad

5. Strong financial position

Vedanta Resources Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vedanta Resources SWOT Analysis:

1. Name involved in alleged illegal mining practices

2. Govt intervention causes operationalefficiency

Vedanta Resources Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vedanta Resources SWOT Analysis:

1. Development of nearby region to improve brand image among people

2. Worldwide expansion through London headquarters

Vedanta Resources Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vedanta Resources are as mentioned:

1. Regulatory threats

2. Dwindling natural resources

3. Better brand image of competitors

Vedanta Resources Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Vedanta Resources:

1.Aditya Birla Minerals Limited

2.BHP Billiton Group

3.Eurasian Natural Resources Corporation PLC

4.Grupo Mexico S. A. B. de C. V.

Hence this concludes the Vedanta Resources SWOT analysis.

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About Vedanta Resources

Vedanta Resources Overview
Parent Company	Vedanta Resources
Category	Diversified Metals & Mining
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Mining Happiness
USP	Globally diversified natural resources group
Vedanta Resources STP
Segmentation	Industrial Segmentation
Target Market	Diversified industries using iron, zinc, copper, lead as raw material
Positioning	Provide high quality raw materials by low cost operations and sustainable development

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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