Vedanta Resources SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 3858
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SWOT Analysis of Vedanta Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vedanta Resources

Parent Company

Vedanta Resources

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Mining Happiness

USP

Globally diversified natural resources group

Vedanta Resources STP

Segment

Industrial Segmentation

Target Group

Diversified industries using iron, zinc, copper, lead as raw material

Positioning

Provide high quality raw materials by low cost operations and sustainable development

Vedanta Resources SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vedanta Resources :

1. Highly diversified business

2. Captive power generation units

3. Popular with the end consumers – very high brand recall

4. Strong assets – owns mines and manufacturing units in India and abroad

5. Strong financial position

Weaknesses

1. Name involved in alleged illegal mining practices

2. Govt intervention causes operationalefficiency

Opportunities

1. Development of nearby region to improve brand image among people

2. Worldwide expansion through London headquarters

Threats

1. Regulatory threats

2. Dwindling natural resources

3. Better brand image of competitors

Vedanta Resources Competition

Competitors

Below are the 4 main Vedanta Resources competitors :

1.Aditya Birla Minerals Limited

2.BHP Billiton Group

3.Eurasian Natural Resources Corporation PLC

4.Grupo Mexico S. A. B. de C. V.


The brandguide table above concludes the Vedanta Resources SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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