BHP Billiton SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

BHP Billiton SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BHP Billiton, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BHP Billiton to benchmark its business & performance as compared to the competitors, and make strategic improvements. BHP Billiton is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the BHP Billiton SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BHP Billiton SWOT Analysis:

SWOT Analysis of BHP Billiton

For BHP Billiton, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BHP Billiton Strengths

The strengths of BHP Billiton looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BHP Billiton :

1. Strong market position – Good return on assets owned

2. Diversified revenue stream and strong financial position

3. Marketing is done centrally for all CSGs

4. Very strong international brand name

5. Strong workforce with over 45,000 employees

6. One of the largest petroleum and mining companies

7. CSR activities enhance the brand image further

BHP Billiton Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BHP Billiton SWOT Analysis:

1. Govt intervention causes operation inefficiences

2. Past cases of accidents have often lead to criticism

BHP Billiton Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BHP Billiton SWOT Analysis:

1. Acquisition of related smaller companies

2. Expansion of operations in Coal, Copper

3. Tieups and associations with other global companies

BHP Billiton Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BHP Billiton are as mentioned:

1. Reduction in export demand in certain countries because of strong in-house production

2. Intense competition

BHP Billiton Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of BHP Billiton:

1. Anglo American

2. Exxon Mobil

3. ThyssenKrupp AG

4. BP

5. Chevron Corporation

6. Nippon Steel

7. Royal Dutch Shell


Hence this concludes the BHP Billiton SWOT analysis.

Continue reading more about the brand/company.

About BHP Billiton

BHP Billiton Overview
Parent Company

BHP Billiton


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Resourcing the future


World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, silver and uranium along with substantial interests in oil and gas.

BHP Billiton STP

Industrial Segmentation – based on commodities it extracts

Target Market

Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty



Provides diversified, low cost commodities

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BHP Billiton. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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