BHP Billiton SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BHP Billiton analyses the brand by its strengths, weaknesses, opportunities & threats. In BHP Billiton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BHP Billiton to benchmark its business & performance as compared to the competitors. BHP Billiton is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the BHP Billiton SWOT (Strengths, Weaknesses, Opportunities, Threats), top BHP Billiton competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BHP Billiton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BHP Billiton Brand Analysis
Parent Company

BHP Billiton


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Resourcing the future


World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, silver and uranium along with substantial interests in oil and gas.

BHP Billiton STP

Industrial Segmentation – based on commodities it extracts

Target Group

Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty



Provides diversified, low cost commodities

SWOT Analysis of BHP Billiton
BHP Billiton Strengths

Below are the Strengths in the SWOT Analysis of BHP Billiton:

1. Strong market position – Good return on assets owned

2. Diversified revenue stream and strong financial position

3. Marketing is done centrally for all CSGs

4. Very strong international brand name

5. Strong workforce with over 45,000 employees

6. One of the largest petroleum and mining companies

7. CSR activities enhance the brand image further

BHP Billiton Weaknesses

Here are the weaknesses in the BHP Billiton SWOT Analysis:

1. Govt intervention causes operation inefficiences

2. Past cases of accidents have often lead to criticism

BHP Billiton Opportunities

Following are the Opportunities in BHP Billiton SWOT Analysis:

1. Acquisition of related smaller companies

2. Expansion of operations in Coal, Copper

3. Tieups and associations with other global companies

BHP Billiton Threats

The threats in the SWOT Analysis of BHP Billiton are as mentioned:

1. Reduction in export demand in certain countries because of strong in-house production

2. Intense competition

BHP Billiton Competition
BHP Billiton Competitors

Below are the top 8 competitors of BHP Billiton:

1. Anglo American

2. Exxon Mobil

3. ThyssenKrupp AG

4. BP

5. Chevron Corporation

6. Nippon Steel

7. Royal Dutch Shell


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BHP Billiton. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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