Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of BHP Billiton analyses the brand by its strengths, weaknesses, opportunities & threats. In BHP Billiton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BHP Billiton to benchmark its business & performance as compared to the competitors. BHP Billiton is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the BHP Billiton SWOT (Strengths, Weaknesses, Opportunities, Threats), top BHP Billiton competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, silver and uranium along with substantial interests in oil and gas.
BHP Billiton STP
Industrial Segmentation – based on commodities it extracts
Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty
Provides diversified, low cost commodities
SWOT Analysis of BHP Billiton
BHP Billiton Strengths
Below are the Strengths in the SWOT Analysis of BHP Billiton:
1. Strong market position – Good return on assets owned
2. Diversified revenue stream and strong financial position
3. Marketing is done centrally for all CSGs
4. Very strong international brand name
5. Strong workforce with over 45,000 employees
6. One of the largest petroleum and mining companies
7. CSR activities enhance the brand image further
BHP Billiton Weaknesses
Here are the weaknesses in the BHP Billiton SWOT Analysis:
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