BHP Billiton SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

BHP Billiton is one of the leading brands in the heavy equipment & engineering sector. BHP Billiton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BHP Billiton:

BHP Billiton Strengths

  1. Strong market position – Good return on assets owned
  2. Diversified revenue stream and strong financial position
  3. Marketing is done centrally for all CSGs
  4. Very strong international brand name
  5. Strong workforce with over 45,000 employees
  6. One of the largest petroleum and mining companies
  7. CSR activities enhance the brand image further

Above are the strengths in the SWOT Analysis of BHP Billiton. The strengths of BHP Billiton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BHP Billiton Weaknesses

  1. Govt intervention causes operation inefficiences
  2. Past cases of accidents have often lead to criticism

These were the weaknesses in the BHP Billiton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about BHP Billiton

BHP Billiton Opportunities

  1. Acquisition of related smaller companies
  2. Expansion of operations in Coal, Copper
  3. Tieups and associations with other global companies

Above we covered the opportunities in BHP Billiton SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BHP Billiton Threats

  1. Reduction in export demand in certain countries because of strong in-house production
  2. Intense competition

The threats in the SWOT Analysis of BHP Billiton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BHP Billiton SWOT analysis.

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About BHP Billiton

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BHP Billiton Overview
Parent Company

BHP Billiton


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Resourcing the future


World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, silver and uranium along with substantial interests in oil and gas.

BHP Billiton STP

Industrial Segmentation – based on commodities it extracts

Target Market

Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty



Provides diversified, low cost commodities

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BHP Billiton. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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