Anglo American SWOT Analysis, USP & Competitors

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SWOT Analysis of Anglo American with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anglo American

Parent Company

Anglo American


Diversified Metals & Mining


Mining (Coal)

Tagline/ Slogan

Australia’s leading metallurgical coal business (Vision)


Deliver operational excellence through innovation



Industrial Segmentation

Target Group

Metal Manufacturing Industries and Thermal Power plants


Provide quality raw materials through safest and best run business

SWOT Analysis


1. It is the worlds leading producer of platinum, diamond

2. It has brands like DeBeers and Tamac Ltd as its subsidiaries

3. Strong financial performances over the years

4. Strong brand name and equity

5. It has operations in Asia, Africa, Europe and Americas

6. It has a strong workforce of over 100,000


1. Intense competition means limited market share

2. Govt intervention causes operational issues and inefficiencies


1. Expansion globally

2. More tie-ups with international companies

3. Diversification can lead to better position for the company


1. Dwindling demand for coal

2. Rise of alternative sources

3. Unfavorable govt policies and economic fluctuations can affect performance



1. BHP Billiton plc

2. Xstrata plc

3. Rio Tinto plc

The table above concludes the Anglo American SWOT analysis along with its marketing and brand parameters.


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