Anglo American SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 5760

SWOT Analysis of Anglo American with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anglo American

Parent Company

Anglo American


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Australia’s leading metallurgical coal business (Vision)


Deliver operational excellence through innovation

Anglo American STP


Industrial Segmentation

Target Group

Metal Manufacturing Industries and Thermal Power plants


Provide quality raw materials through safest and best run business

Anglo American SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Anglo American :

1. It is the worlds leading producer of platinum, diamond

2. It has brands like DeBeers and Tamac Ltd as its subsidiaries

3. Strong financial performances over the years

4. Strong brand name and equity

5. It has operations in Asia, Africa, Europe and Americas

6. It has a strong workforce of over 100,000


1. Intense competition means limited market share

2. Govt intervention causes operational issues and inefficiencies


1. Expansion globally

2. More tie-ups with international companies

3. Diversification can lead to better position for the company


1. Dwindling demand for coal

2. Rise of alternative sources

3. Unfavorable govt policies and economic fluctuations can affect performance

Anglo American Competition


Below are the 3 main Anglo American competitors :

1. BHP Billiton plc

2. Xstrata plc

3. Rio Tinto plc

The brandguide table above concludes the Anglo American SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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