Anglo American SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Anglo American analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Anglo American SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anglo American to benchmark its business & performance as compared to the competitors and industry. As of 2020, Anglo American is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Anglo American competitors and includes Anglo American target market, segmentation, positioning & Unique Selling Proposition (USP).

Anglo American SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Anglo American Brand Analysis
Parent Company

Anglo American


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Australia’s leading metallurgical coal business (Vision)


Deliver operational excellence through innovation

Anglo American STP
Anglo American Segmentation

Industrial Segmentation

Anglo American Target Market

Metal Manufacturing Industries and Thermal Power plants

Anglo American Positioning

Provide quality raw materials through safest and best run business

Anglo American SWOT Analysis
Anglo American Strengths

Below are the Strengths in the SWOT Analysis of Anglo American:

1. It is the worlds leading producer of platinum, diamond

2. It has brands like DeBeers and Tamac Ltd as its subsidiaries

3. Strong financial performances over the years

4. Strong brand name and equity

5. It has operations in Asia, Africa, Europe and Americas

6. It has a strong workforce of over 100,000

Anglo American Weaknesses

Here are the weaknesses in the Anglo American SWOT Analysis:

1. Intense competition means limited market share

2. Govt intervention causes operational issues and inefficiencies

Anglo American Opportunities

Following are the Opportunities in Anglo American SWOT Analysis:

1. Expansion globally

2. More tie-ups with international companies

3. Diversification can lead to better position for the company

Anglo American Threats

The threats in the SWOT Analysis of Anglo American are as mentioned:

1. Dwindling demand for coal

2. Rise of alternative sources

3. Unfavorable govt policies and economic fluctuations can affect performance

Anglo American Competition

Below are the top 3 Anglo American competitors:

1. BHP Billiton plc

2. Xstrata plc

3. Rio Tinto plc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Anglo American. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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