Anglo American SWOT Analysis, Competitors & USP

Anglo American SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Anglo American, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anglo American to benchmark its business & performance as compared to the competitors, and make strategic improvements. Anglo American is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Anglo American SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Anglo American SWOT Analysis:

SWOT Analysis of Anglo American

For Anglo American, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Anglo American Strengths

The strengths of Anglo American looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Anglo American :

1. It is the worlds leading producer of platinum, diamond

2. It has brands like DeBeers and Tamac Ltd as its subsidiaries

3. Strong financial performances over the years

4. Strong brand name and equity

5. It has operations in Asia, Africa, Europe and Americas

6. It has a strong workforce of over 100,000

Anglo American Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Anglo American SWOT Analysis:

1. Intense competition means limited market share

2. Govt intervention causes operational issues and inefficiencies

Anglo American Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Anglo American SWOT Analysis:

1. Expansion globally

2. More tie-ups with international companies

3. Diversification can lead to better position for the company

Anglo American Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Anglo American are as mentioned:

1. Dwindling demand for coal

2. Rise of alternative sources

3. Unfavorable govt policies and economic fluctuations can affect performance

Anglo American Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Anglo American:

1. BHP Billiton plc

2. Xstrata plc

3. Rio Tinto plc

Hence this concludes the Anglo American SWOT analysis.

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About Anglo American

Anglo American Overview
Parent Company	Anglo American
Category	Diversified Metals & Mining
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Australia’s leading metallurgical coal business (Vision)
USP	Deliver operational excellence through innovation
Anglo American STP
Segmentation	Industrial Segmentation
Target Market	Metal Manufacturing Industries and Thermal Power plants
Positioning	Provide quality raw materials through safest and best run business

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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