Published in Heavy Equipment & Engineering category by MBA Skool Team
Anglo American is one of the leading brands in the heavy equipment & engineering sector. Anglo American SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Anglo American:
It is the worlds leading producer of platinum, diamond
It has brands like DeBeers and Tamac Ltd as its subsidiaries
Strong financial performances over the years
Strong brand name and equity
It has operations in Asia, Africa, Europe and Americas
It has a strong workforce of over 100,000
Above are the strengths in the SWOT Analysis of Anglo American. The strengths of Anglo American looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Anglo American Weaknesses
Intense competition means limited market share
Govt intervention causes operational issues and inefficiencies
These were the weaknesses in the Anglo American SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Anglo American Opportunities
More tie-ups with international companies
Diversification can lead to better position for the company
Above we covered the opportunities in Anglo American SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Anglo American Threats
Dwindling demand for coal
Rise of alternative sources
Unfavorable govt policies and economic fluctuations can affect performance
The threats in the SWOT Analysis of Anglo American are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Anglo American SWOT analysis.
Continue reading more about the brand/company.
About Anglo American
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Australia’s leading metallurgical coal business (Vision)
Deliver operational excellence through innovation
Anglo American STP
Metal Manufacturing Industries and Thermal Power plants
Provide quality raw materials through safest and best run business
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Anglo American. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute