Anglo American SWOT Analysis
Anglo American is one of the leading brands in the heavy equipment & engineering sector. Anglo American SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Anglo American:
Quick Glance:
Anglo American Strengths
- It is the worlds leading producer of platinum, diamond
- It has brands like DeBeers and Tamac Ltd as its subsidiaries
- Strong financial performances over the years
- Strong brand name and equity
- It has operations in Asia, Africa, Europe and Americas
- It has a strong workforce of over 100,000
Above are the strengths in the SWOT Analysis of Anglo American. The strengths of Anglo American looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Anglo American Weaknesses
- Intense competition means limited market share
- Govt intervention causes operational issues and inefficiencies
These were the weaknesses in the Anglo American SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Anglo American Opportunities
- Expansion globally
- More tie-ups with international companies
- Diversification can lead to better position for the company
Above we covered the opportunities in Anglo American SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Anglo American Threats
- Dwindling demand for coal
- Rise of alternative sources
- Unfavorable govt policies and economic fluctuations can affect performance
The threats in the SWOT Analysis of Anglo American are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Anglo American SWOT analysis.
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About Anglo American
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Anglo American Overview | |
|---|---|
| Parent Company |
Anglo American |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
Australia’s leading metallurgical coal business (Vision) |
| USP |
Deliver operational excellence through innovation |
| Anglo American STP | |
| Segmentation |
Industrial Segmentation |
| Target Market |
Metal Manufacturing Industries and Thermal Power plants |
| Positioning |
Provide quality raw materials through safest and best run business |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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