Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Anglo American analyses the brand by its strengths, weaknesses, opportunities & threats. In Anglo American SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Anglo American to benchmark its business & performance as compared to the competitors. Anglo American is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Anglo American SWOT (Strengths, Weaknesses, Opportunities, Threats), top Anglo American competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Australia’s leading metallurgical coal business (Vision)
Deliver operational excellence through innovation
Anglo American STP
Metal Manufacturing Industries and Thermal Power plants
Provide quality raw materials through safest and best run business
SWOT Analysis of Anglo American
Anglo American Strengths
Below are the Strengths in the SWOT Analysis of Anglo American:
1. It is the worlds leading producer of platinum, diamond
2. It has brands like DeBeers and Tamac Ltd as its subsidiaries
3. Strong financial performances over the years
4. Strong brand name and equity
5. It has operations in Asia, Africa, Europe and Americas
6. It has a strong workforce of over 100,000
Anglo American Weaknesses
Here are the weaknesses in the Anglo American SWOT Analysis:
1. Intense competition means limited market share
2. Govt intervention causes operational issues and inefficiencies
Anglo American Opportunities
Following are the Opportunities in Anglo American SWOT Analysis:
1. Expansion globally
2. More tie-ups with international companies
3. Diversification can lead to better position for the company
Anglo American Threats
The threats in the SWOT Analysis of Anglo American are as mentioned:
1. Dwindling demand for coal
2. Rise of alternative sources
3. Unfavorable govt policies and economic fluctuations can affect performance
Anglo American Competition
Anglo American Competitors
Below are the top 3 competitors of Anglo American:
1. BHP Billiton plc
2. Xstrata plc
3. Rio Tinto plc
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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