AngloGold Ashanti SWOT Analysis
AngloGold Ashanti is one of the leading brands in the heavy equipment & engineering sector. AngloGold Ashanti SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AngloGold Ashanti:
Quick Glance:
AngloGold Ashanti Strengths
- Diversified operations in South America, Africa and USA
- History of strong growth – organically and through mergers and acquisitions
- Sustainable operations
- Expertise in the field makes it a reputed organization
- Has a strong workforce of over 60,000+ employees
Above are the strengths in the SWOT Analysis of AngloGold Ashanti. The strengths of AngloGold Ashanti looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AngloGold Ashanti Weaknesses
- Brand affected by allegations of illegal labor practices
- Brand recall and geographic reach is limited
These were the weaknesses in the AngloGold Ashanti SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AngloGold Ashanti Opportunities
- International expansion
- Foray into other minerals other than gold
- Tie-ups with other companies to increase business operations
Above we covered the opportunities in AngloGold Ashanti SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AngloGold Ashanti Threats
- Dwindling Gold resources in the world
- Reduction in demand of Gold in the Jewelry sector
The threats in the SWOT Analysis of AngloGold Ashanti are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AngloGold Ashanti SWOT analysis.
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About AngloGold Ashanti
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AngloGold Ashanti Overview | |
|---|---|
| Parent Company |
AngloGold Ashanti |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
A global gold producer |
| AngloGold Ashanti STP | |
| Segmentation |
Diversified mining |
| Target Market |
Gold Jewelry sector |
| Positioning |
Provides Gold and byproducts through low cost, sustainable operations |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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