Published in Heavy Equipment & Engineering category by MBA Skool Team
AngloGold Ashanti is one of the leading brands in the heavy equipment & engineering sector. AngloGold Ashanti SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AngloGold Ashanti:
Diversified operations in South America, Africa and USA
History of strong growth – organically and through mergers and acquisitions
Expertise in the field makes it a reputed organization
Has a strong workforce of over 60,000+ employees
Above are the strengths in the SWOT Analysis of AngloGold Ashanti. The strengths of AngloGold Ashanti looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AngloGold Ashanti Weaknesses
Brand affected by allegations of illegal labor practices
Brand recall and geographic reach is limited
These were the weaknesses in the AngloGold Ashanti SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AngloGold Ashanti Opportunities
Foray into other minerals other than gold
Tie-ups with other companies to increase business operations
Above we covered the opportunities in AngloGold Ashanti SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AngloGold Ashanti Threats
Dwindling Gold resources in the world
Reduction in demand of Gold in the Jewelry sector
The threats in the SWOT Analysis of AngloGold Ashanti are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AngloGold Ashanti SWOT analysis.
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About AngloGold Ashanti
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Provides Gold and byproducts through low cost, sustainable operations
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