Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of AngloGold Ashanti analyses the brand by its strengths, weaknesses, opportunities & threats. In AngloGold Ashanti SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AngloGold Ashanti to benchmark its business & performance as compared to the competitors. AngloGold Ashanti is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the AngloGold Ashanti SWOT (Strengths, Weaknesses, Opportunities, Threats), top AngloGold Ashanti competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Provides Gold and byproducts through low cost, sustainable operations
SWOT Analysis of AngloGold Ashanti
AngloGold Ashanti Strengths
Below are the Strengths in the SWOT Analysis of AngloGold Ashanti:
1. Diversified operations in South America, Africa and USA
2. History of strong growth – organically and through mergers and acquisitions
3. Sustainable operations
4. Expertise in the field makes it a reputed organization
5. Has a strong workforce of over 60,000+ employees
AngloGold Ashanti Weaknesses
Here are the weaknesses in the AngloGold Ashanti SWOT Analysis:
1. Brand affected by allegations of illegal labor practices
2. Brand recall and geographic reach is limited
AngloGold Ashanti Opportunities
Following are the Opportunities in AngloGold Ashanti SWOT Analysis:
1. International expansion
2. Foray into other minerals other than gold
3. Tie-ups with other companies to increase business operations
AngloGold Ashanti Threats
The threats in the SWOT Analysis of AngloGold Ashanti are as mentioned:
1. Dwindling Gold resources in the world
2. Reduction in demand of Gold in the Jewelry sector
AngloGold Ashanti Competition
AngloGold Ashanti Competitors
Below are the top 6 competitors of AngloGold Ashanti:
1. Harmony Gold Mining Company Limited
2. Gold Fields Limited
3. Randgold Resources Ltd
4. Newmont Mining Corporation
5. Barrick Gold Corporation
6. BHP Billiton Limited
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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