Impala Platinum SWOT Analysis, Competitors & USP
SWOT analysis of Impala Platinum analyses the brand by its strengths, weaknesses, opportunities & threats. In Impala Platinum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Impala Platinum to benchmark its business & performance as compared to the competitors. Impala Platinum is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Impala Platinum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Impala Platinum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Impala Platinum Brand Analysis | |
|---|---|
| Parent Company |
Impala Platinum |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
Distinctly Platinum |
| USP |
Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output. |
| Impala Platinum STP | |
| Segment |
Diversified mining |
| Target Group |
Industries using Platinum, Palladium, Rhodium and Nickel as raw materials |
| Positioning |
Supplies low cost Platinum Group Metals in a most efficient manner |
| SWOT Analysis of Impala Platinum | |
| Impala Platinum Strengths |
Below are the Strengths in the SWOT Analysis of Impala Platinum: 1. Extensive reserves of Platinum group metals 2. Developed international market 3. Focus on its core product for branding 4, Has a strong workforce of over 50,000 employees 5. One of the most efficient and lowest cost primary platinum producers in the world |
| Impala Platinum Weaknesses |
Here are the weaknesses in the Impala Platinum SWOT Analysis: 1. Weakened financial position due to presence in Zimbabwe 2. Has a limited geographic reach and international tie-ups |
| Impala Platinum Opportunities |
Following are the Opportunities in Impala Platinum SWOT Analysis: 1. Expansion to other African countries 2. Explore markets for other associated metals produced as by products |
| Impala Platinum Threats |
The threats in the SWOT Analysis of Impala Platinum are as mentioned: 1. Government regulations 2. International competition 3. Unfavorable economic conditions |
| Impala Platinum Competition | |
| Impala Platinum Competitors |
Below are the top 4 competitors of Impala Platinum: 1. Johnson Matthey PLC 2. Anglo American Platinum Limited 3. Aquarius Platinum Limited 4. Northam Platinum Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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