Impala Platinum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Impala Platinum analyses the brand by its strengths, weaknesses, opportunities & threats. In Impala Platinum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Impala Platinum to benchmark its business & performance as compared to the competitors. Impala Platinum is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Impala Platinum SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Impala Platinum SWOT Analysis:

SWOT Analysis of Impala Platinum

For Impala Platinum, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Impala Platinum Strengths

The strengths of Impala Platinum looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Impala Platinum :

1. Extensive reserves of Platinum group metals

2. Developed international market

3. Focus on its core product for branding

4, Has a strong workforce of over 50,000 employees

5. One of the most efficient and lowest cost primary platinum producers in the world

Impala Platinum Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Impala Platinum SWOT Analysis:

1. Weakened financial position due to presence in Zimbabwe

2. Has a limited geographic reach and international tie-ups


Impala Platinum Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Impala Platinum SWOT Analysis:

1. Expansion to other African countries

2. Explore markets for other associated metals produced as by products

Impala Platinum Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Impala Platinum are as mentioned:

1. Government regulations

2. International competition

3. Unfavorable economic conditions


Impala Platinum Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Impala Platinum:

1. Johnson Matthey PLC

2. Anglo American Platinum Limited

3. Aquarius Platinum Limited

4. Northam Platinum Ltd

Hence this concludes the Impala Platinum SWOT analysis.

Continue reading more about the brand/company.

About Impala Platinum

Impala Platinum Overview
Parent Company

Impala Platinum

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Distinctly Platinum

USP

Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output.

Impala Platinum STP
Segmentation

Diversified mining

Target Market

Industries using Platinum, Palladium, Rhodium and Nickel as raw materials

Positioning

Supplies low cost Platinum Group Metals in a most efficient manner


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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