Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Impala Platinum analyses the brand by its strengths, weaknesses, opportunities & threats. In Impala Platinum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Impala Platinum to benchmark its business & performance as compared to the competitors. Impala Platinum is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Impala Platinum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Impala Platinum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output.
Impala Platinum STP
Industries using Platinum, Palladium, Rhodium and Nickel as raw materials
Supplies low cost Platinum Group Metals in a most efficient manner
SWOT Analysis of Impala Platinum
Impala Platinum Strengths
Below are the Strengths in the SWOT Analysis of Impala Platinum:
1. Extensive reserves of Platinum group metals
2. Developed international market
3. Focus on its core product for branding
4, Has a strong workforce of over 50,000 employees
5. One of the most efficient and lowest cost primary platinum producers in the world
Impala Platinum Weaknesses
Here are the weaknesses in the Impala Platinum SWOT Analysis:
1. Weakened financial position due to presence in Zimbabwe
2. Has a limited geographic reach and international tie-ups
Impala Platinum Opportunities
Following are the Opportunities in Impala Platinum SWOT Analysis:
1. Expansion to other African countries
2. Explore markets for other associated metals produced as by products
Impala Platinum Threats
The threats in the SWOT Analysis of Impala Platinum are as mentioned:
1. Government regulations
2. International competition
3. Unfavorable economic conditions
Impala Platinum Competition
Impala Platinum Competitors
Below are the top 4 competitors of Impala Platinum:
1. Johnson Matthey PLC
2. Anglo American Platinum Limited
3. Aquarius Platinum Limited
4. Northam Platinum Ltd
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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