Impala Platinum SWOT Analysis, USP & Competitors

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SWOT Analysis of Impala Platinum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Impala Platinum

Parent Company

Impala Platinum


Diversified Metals & Mining


Mining (Platinum)

Tagline/ Slogan

Distinctly Platinum


Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output.



Diversified mining

Target Group

Industries using Platinum, Palladium, Rhodium and Nickel as raw materials


Supplies low cost Platinum Group Metals in a most efficient manner

SWOT Analysis


1. Extensive reserves of Platinum group metals

2. Developed international market

3. Focus on its core product for branding

4, Has a strong workforce of over 50,000 employees

5. One of the most efficient and lowest cost primary platinum producers in the world


1. Weakened financial position due to presence in Zimbabwe

2. Has a limited geographic reach and international tie-ups


1. Expansion to other African countries

2. Explore markets for other associated metals produced as by products


1. Government regulations

2. International competition

3. Unfavorable economic conditions



1. Johnson Matthey PLC

2. Anglo American Platinum Limited

3. Aquarius Platinum Limited

4. Northam Platinum Ltd

The table above concludes the Impala Platinum SWOT analysis along with its marketing and brand parameters.


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