Impala Platinum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Impala Platinum analyses the brand by its strengths, weaknesses, opportunities & threats. In Impala Platinum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Impala Platinum to benchmark its business & performance as compared to the competitors. Impala Platinum is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the Impala Platinum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Impala Platinum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Impala Platinum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Impala Platinum Brand Analysis
Parent Company

Impala Platinum


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Distinctly Platinum


Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output.

Impala Platinum STP

Diversified mining

Target Group

Industries using Platinum, Palladium, Rhodium and Nickel as raw materials


Supplies low cost Platinum Group Metals in a most efficient manner

SWOT Analysis of Impala Platinum
Impala Platinum Strengths

Below are the Strengths in the SWOT Analysis of Impala Platinum:

1. Extensive reserves of Platinum group metals

2. Developed international market

3. Focus on its core product for branding

4, Has a strong workforce of over 50,000 employees

5. One of the most efficient and lowest cost primary platinum producers in the world

Impala Platinum Weaknesses

Here are the weaknesses in the Impala Platinum SWOT Analysis:

1. Weakened financial position due to presence in Zimbabwe

2. Has a limited geographic reach and international tie-ups

Impala Platinum Opportunities

Following are the Opportunities in Impala Platinum SWOT Analysis:

1. Expansion to other African countries

2. Explore markets for other associated metals produced as by products

Impala Platinum Threats

The threats in the SWOT Analysis of Impala Platinum are as mentioned:

1. Government regulations

2. International competition

3. Unfavorable economic conditions

Impala Platinum Competition
Impala Platinum Competitors

Below are the top 4 competitors of Impala Platinum:

1. Johnson Matthey PLC

2. Anglo American Platinum Limited

3. Aquarius Platinum Limited

4. Northam Platinum Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Impala Platinum. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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