Impala Platinum SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Impala Platinum SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Impala Platinum, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Impala Platinum is one of the leading brands in the heavy equipment & engineering sector. The article below lists the Impala Platinum SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Impala Platinum Strengths

The strengths of Impala Platinum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Impala Platinum :

1. Extensive reserves of Platinum group metals

2. Developed international market

3. Focus on its core product for branding

4, Has a strong workforce of over 50,000 employees

5. One of the most efficient and lowest cost primary platinum producers in the world

Impala Platinum Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Impala Platinum SWOT Analysis:

1. Weakened financial position due to presence in Zimbabwe

2. Has a limited geographic reach and international tie-ups

Impala Platinum Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Impala Platinum SWOT Analysis:

1. Expansion to other African countries

2. Explore markets for other associated metals produced as by products

Impala Platinum Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Impala Platinum are as mentioned:

1. Government regulations

2. International competition

3. Unfavorable economic conditions

Hence this concludes the Impala Platinum SWOT analysis.

Continue reading more about the brand/company.

About Impala Platinum

Impala Platinum Overview
Parent Company

Impala Platinum


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Distinctly Platinum


Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output.

Impala Platinum STP

Diversified mining

Target Market

Industries using Platinum, Palladium, Rhodium and Nickel as raw materials


Supplies low cost Platinum Group Metals in a most efficient manner

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Impala Platinum. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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