SWOT Analysis of Sealed Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Sealed Air |
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Parent Company |
Sealed Air Corporation |
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Category |
Industrial Products |
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Sector |
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Tagline/ Slogan |
Our Products protect your Products; Re-Imagine |
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USP |
Changed the way we pack and ship parcels |
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Sealed Air STP |
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Segment |
Food care, Product care and Hygiene Care |
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Target Group |
Companies requiring packaging materials |
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Positioning |
Making the world a safer and cleaner place |
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Sealed Air SWOT Analysis |
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Strengths |
1. Presence in over 200 locations 5. Revolutionized the packaging industry by reducing cost, using less material and reducing loss from damages 6. Close to 25,000+ employees in the organization 7. Acquisition of smaller brands have strengthened its position as a leader |
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Weaknesses |
1. Margins are limited due to competition from other players & local companies |
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Opportunities |
1. Increasing E-commerce will increase the demand for packaging 3. Companies preferring environment friendly packaging |
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Threats |
1. Competition from unbranded packaging companies 2. Compliance issues and government policies related to use of raw materials 3. Cannibalization of coated products |
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Sealed Air Competition |
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Competitors |
1. Bemis Company |
The brandguide table above concludes the Sealed Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Sealed Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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