Sealed Air SWOT Analysis

Sealed Air SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sealed Air, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Sealed Air is one of the leading brands in the industrial products and chemicals sector. The article below lists the Sealed Air SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Sealed Air

For Sealed Air, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sealed Air Strengths

The strengths of Sealed Air looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Sealed Air :

1. Presence in over 200 locations
2. Strong brands like Cryovac, Bubble Wrap cushioning and and Diversey cleaning & hygiene
3. Serves a variety of companies
4. Market leader in highly sophisticated packaging products

5. Revolutionized the packaging industry by reducing cost, using less material and reducing loss from damages

6. Close to 25,000+ employees in the organization

7. Acquisition of smaller brands have strengthened its position as a leader

Sealed Air Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sealed Air SWOT Analysis:

1. Margins are limited due to competition from other players & local companies
2. Strong competitors making product differentiation difficult

Sealed Air Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sealed Air SWOT Analysis:

1. Increasing E-commerce will increase the demand for packaging
2. High growth possibility in the emerging markets

3. Companies preferring environment friendly packaging

Sealed Air Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sealed Air are as mentioned:

1. Competition from unbranded packaging companies

2. Compliance issues and government policies related to use of raw materials

3. Cannibalization of coated products

Sealed Air Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sealed Air:

1. Bemis Company
2. Sonoco Products Company 
3. Printpack, Inc.

Hence this concludes the Sealed Air SWOT analysis.

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About Sealed Air

Sealed Air Overview
Parent Company	Sealed Air Corporation
Category	Industrial Products
Sector	Industrial Products and Chemicals
Tagline/ Slogan	Our Products protect your Products; Re-Imagine
USP	Changed the way we pack and ship parcels
Sealed Air STP
Segmentation	Food care, Product care and Hygiene Care
Target Market	Companies requiring packaging materials
Positioning	Making the world a safer and cleaner place

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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