Sealed Air SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2108

SWOT Analysis of Sealed Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sealed Air

Parent Company

Sealed Air Corporation


Industrial Products



Tagline/ Slogan

Our Products protect your Products; Re-Imagine


Changed the way we pack and ship parcels



Food care, Product care and Hygiene Care

Target Group

Companies requiring packaging materials


Making the world a safer and cleaner place

SWOT Analysis


1. Presence in over 200 locations
2. Strong brands like Cryovac, Bubble Wrap cushioning and and Diversey cleaning & hygiene
3. Serves a variety of companies
4. Market leader in highly sophisticated packaging products

5. Revolutionized the packaging industry by reducing cost, using less material and reducing loss from damages

6. Close to 25,000+ employees in the organization

7. Acquisition of smaller brands have strengthened its position as a leader


1. Margins are limited due to competition from other players & local companies
2. Strong competitors making product differentiation difficult


1. Increasing E-commerce will increase the demand for packaging
2. High growth possibility in the emerging markets

3. Companies preferring environment friendly packaging


1. Competition from unbranded packaging companies

2. Compliance issues and government policies related to use of raw materials

3. Cannibalization of coated products



1. Bemis Company
2. Sonoco Products Company 
3. Printpack, Inc.

The table above concludes the Sealed Air SWOT analysis along with its marketing and brand parameters.


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