Sealed Air SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2873
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SWOT Analysis of Sealed Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sealed Air

Parent Company

Sealed Air Corporation

Category

Industrial Products

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Our Products protect your Products; Re-Imagine

USP

Changed the way we pack and ship parcels

Sealed Air STP

Segment

Food care, Product care and Hygiene Care

Target Group

Companies requiring packaging materials

Positioning

Making the world a safer and cleaner place

Sealed Air SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sealed Air :

1. Presence in over 200 locations
2. Strong brands like Cryovac, Bubble Wrap cushioning and and Diversey cleaning & hygiene
3. Serves a variety of companies
4. Market leader in highly sophisticated packaging products

5. Revolutionized the packaging industry by reducing cost, using less material and reducing loss from damages

6. Close to 25,000+ employees in the organization

7. Acquisition of smaller brands have strengthened its position as a leader

Weaknesses

1. Margins are limited due to competition from other players & local companies
2. Strong competitors making product differentiation difficult

Opportunities

1. Increasing E-commerce will increase the demand for packaging
2. High growth possibility in the emerging markets

3. Companies preferring environment friendly packaging

Threats

1. Competition from unbranded packaging companies

2. Compliance issues and government policies related to use of raw materials

3. Cannibalization of coated products

Sealed Air Competition

Competitors

Below are the 3 main Sealed Air competitors :

1. Bemis Company
2. Sonoco Products Company 
3. Printpack, Inc.


The brandguide table above concludes the Sealed Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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