Shalimar Paints SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shalimar Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shalimar Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shalimar Paints to benchmark its business & performance as compared to the competitors and industry. As of 2020, Shalimar Paints is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shalimar Paints competitors and includes Shalimar Paints target market, segmentation, positioning & Unique Selling Proposition (USP).

Shalimar Paints SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shalimar Paints Brand Analysis
Parent Company

Shalimar Paints Limited

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Zara hatke socho

USP

A strong established national brand with presence across both decorative and industrial paints.

Shalimar Paints STP
Shalimar Paints Segmentation

Decorative and Industrial segments

Shalimar Paints Target Market

Institutional and retail customers across all price-bands.

Shalimar Paints Positioning

A complete Paint Company offering paints for each segment in each price-bracket.

Shalimar Paints SWOT Analysis
Shalimar Paints Strengths

Below are the Strengths in the SWOT Analysis of Shalimar Paints:

1. Shalimar Paints was first large-scale paint manufacturing unit in South-Asia, hence has vast experience in this industry.
2. Shalimar Paints offers wide range of decorative products both in interior and exterior categories and it offers paints at all price bands thus catering to customers in all segments.
3. Introduction of tinting systems at dealer locations has helped customers a wide choice of 9000+ shades.

4. They are pioneers in industrial paints category as they have association with Pinchin Johnson Co. & International paints.

5. With products in marine coating, High performance Coating, packaging and General Industrial, they are 3rd largest in the industrial paints category.

6. Currently 3 manufacturing facilities strategically located at Howrah, Sikandrabad and Nasik which jointly have capacity of 57000 tonnes p.a

7. Company has good Pan-India presence with well-established Sales & Distribution Network

Shalimar Paints Weaknesses

Here are the weaknesses in the Shalimar Paints SWOT Analysis:

1. In spite of having the first mover’s advantage in the paints industry it lags behind Asian Paints, Berger Paints, Akzonobel in many segments.
2. Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

Shalimar Paints Opportunities

Following are the Opportunities in Shalimar Paints SWOT Analysis:

1.Shalimar is introducing a Self-Clean Paint: paint with a new technology that doesn’t allow water to stay on walls, it turns water into tiny balls that roll down the wall taking dirt away.
2. New Facility at Chennai is under construction stage would increase the capacity by 18,000 tonnes p.a and would cater to South India.
3. Current Mfg. facilities stands only approx. 1/3rd of the land available, hence there is a great opportunity of expansion if desired.

4. Continuous R&D provides scope of reduction of VOC and HAP, develop more eco-friendly products which have high potential growth.

5. Tremendous growth opportunities in Rural India

Shalimar Paints Threats

The threats in the SWOT Analysis of Shalimar Paints are as mentioned:

1.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
2.Raw material scarcity and volatlility in prices.
3. Competition from national and international brands as they target India owing to its large market.

Shalimar Paints Competition
Competitors

Below are the top 5 Shalimar Paints competitors:

1. Berger Paints
2.Akzonobel
3.Nerolac

4. Jenson & Nicolson

5. Asian Paints


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shalimar Paints. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin