Nippon Paint SWOT Analysis, Competitors & USP
SWOT analysis of Nippon Paint analyses the brand by its strengths, weaknesses, opportunities & threats. In Nippon Paint SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nippon Paint to benchmark its business & performance as compared to the competitors. Nippon Paint is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Nippon Paint SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nippon Paint competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Nippon Paint Brand Analysis | |
|---|---|
| Parent Company |
Nipsea Group |
| Category |
Paint Industry |
| Sector | |
| Tagline/ Slogan |
Explore a world of colors |
| USP |
Customer growth, personal growth, environmental care and technological innovation. |
| Nippon Paint STP | |
| Segment |
Home, construction, automotive and industrial sectors |
| Target Group |
Customers wanting high quality and eco-friendly products |
| Positioning |
A Globally established paint company with complete paint solutions. |
| SWOT Analysis of Nippon Paint | |
| Nippon Paint Strengths |
Below are the Strengths in the SWOT Analysis of Nippon Paint: 1. With 130 years of experience and 33 manufacturing facilities in paint industry they are one of the largest paint makers in the world. 5. They like any other Japanese Company spend and focus on R&D 6. The company has extremely vibrant new logo showing values like: professional, passionate, commitment to excellence, modernity, friendliness and youthfulness. 7. Nippon Paints have developed products high-grade environmental friendly products with nearly ZERO VOC content. 8. Nippon Paint’s 3 in 1 Medi-fresh has been very popular for its anti-bacterial formula that inhibits bacterial growth lowering risk of flu etc. |
| Nippon Paint Weaknesses |
Here are the weaknesses in the Nippon Paint SWOT Analysis: 1.Nippon Paint w.r.t India has a very small range of products which include few interior and exterior wall paints. |
| Nippon Paint Opportunities |
Following are the Opportunities in Nippon Paint SWOT Analysis: 1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent. |
| Nippon Paint Threats |
The threats in the SWOT Analysis of Nippon Paint are as mentioned: 1. Global economy is sluggish |
| Nippon Paint Competition | |
| Nippon Paint Competitors |
Below are the top 3 competitors of Nippon Paint: 1.Asian Paints |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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