Nippon Paint SWOT Analysis, Competitors & USP

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SWOT Analysis of Nippon Paint with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Paint

Parent Company

Nipsea Group


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Explore a world of colors


Customer growth, personal growth, environmental care and technological innovation.

Nippon Paint STP


Home, construction, automotive and industrial sectors

Target Group

Customers wanting high quality and eco-friendly products


A Globally established paint company with complete paint solutions.

Nippon Paint SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nippon Paint. Strengths are:

1. With 130 years of experience and 33 manufacturing facilities in paint industry they are one of the largest paint makers in the world.
2. 12,000 employees operating in 11 countries across Asia they set benchmark in innovation and quality.
3. They have wide range of products.
4. They have diversified geographically.

5. They like any other Japanese Company spend and focus on R&D

6. The company has extremely vibrant new logo showing values like: professional, passionate, commitment to excellence, modernity, friendliness and youthfulness.

7. Nippon Paints have developed products high-grade environmental friendly products with nearly ZERO VOC content.

8. Nippon Paint’s 3 in 1 Medi-fresh has been very popular for its anti-bacterial formula that inhibits bacterial growth lowering risk of flu etc.


Here are the weaknesses of Nippon Paint :

1.Nippon Paint w.r.t India has a very small range of products which include few interior and exterior wall paints.
2. Large inventories may be a cause of worry


Following are the Opportunities of Nippon Paint :

1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent.
2. Opportunities in emerging Asian markets.


The threats of Nippon Paint are as mentioned :

1. Global economy is sluggish
2. Nippon Paint w.r.t India faces stiff competition from other prominent and well established paint companies
3. International Environmental regulations are tightening.

Nippon Paint Competition


Below are the 3 main Nippon Paint competitors :

1.Asian Paints
2.Ameron International Corporation

The brandguide table above concludes the Nippon Paint SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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