Nippon Paint SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nippon Paint analyses the brand by its strengths, weaknesses, opportunities & threats. In Nippon Paint SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nippon Paint to benchmark its business & performance as compared to the competitors. Nippon Paint is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Nippon Paint SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nippon Paint competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nippon Paint SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nippon Paint Brand Analysis
Parent Company

Nipsea Group


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Explore a world of colors


Customer growth, personal growth, environmental care and technological innovation.

Nippon Paint STP

Home, construction, automotive and industrial sectors

Target Group

Customers wanting high quality and eco-friendly products


A Globally established paint company with complete paint solutions.

SWOT Analysis of Nippon Paint
Nippon Paint Strengths

Below are the Strengths in the SWOT Analysis of Nippon Paint:

1. With 130 years of experience and 33 manufacturing facilities in paint industry they are one of the largest paint makers in the world.
2. 12,000 employees operating in 11 countries across Asia they set benchmark in innovation and quality.
3. They have wide range of products.
4. They have diversified geographically.

5. They like any other Japanese Company spend and focus on R&D

6. The company has extremely vibrant new logo showing values like: professional, passionate, commitment to excellence, modernity, friendliness and youthfulness.

7. Nippon Paints have developed products high-grade environmental friendly products with nearly ZERO VOC content.

8. Nippon Paint’s 3 in 1 Medi-fresh has been very popular for its anti-bacterial formula that inhibits bacterial growth lowering risk of flu etc.

Nippon Paint Weaknesses

Here are the weaknesses in the Nippon Paint SWOT Analysis:

1.Nippon Paint w.r.t India has a very small range of products which include few interior and exterior wall paints.
2. Large inventories may be a cause of worry

Nippon Paint Opportunities

Following are the Opportunities in Nippon Paint SWOT Analysis:

1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent.
2. Opportunities in emerging Asian markets.

Nippon Paint Threats

The threats in the SWOT Analysis of Nippon Paint are as mentioned:

1. Global economy is sluggish
2. Nippon Paint w.r.t India faces stiff competition from other prominent and well established paint companies
3. International Environmental regulations are tightening.

Nippon Paint Competition
Nippon Paint Competitors

Below are the top 3 competitors of Nippon Paint:

1.Asian Paints
2.Ameron International Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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