Dulux SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dulux analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dulux SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dulux to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dulux is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dulux competitors and includes Dulux target market, segmentation, positioning & Unique Selling Proposition (USP).

Dulux SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dulux Brand Analysis
Parent Company

Dulux India

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Let’s Colour, Apne rang ko chalkaane do

USP

Leading Brand that offers exceptional combination of product quality and performance with unmatched levels of service and technical support

Dulux STP
Dulux Segmentation

Decorative segment

Dulux Target Market

Home owners, institution buildings, offices, developing stylish infrastructure

Dulux Positioning

Right luxury-look with great durability and pioneer in washable paint technology

Dulux SWOT Analysis
Dulux Strengths

Below are the Strengths in the SWOT Analysis of Dulux:

1. It being a part of Akzonobel which has a huge brand name which would enhance their growth.
2.Infrastructural and intellectual capital of Akzonobel will help them in R&Ds and innovation to stay at par with competitors in rapidly changing market.
3. Dulux is one of the biggest brand names in decorative industry
4. They are quality centric company which has helped them grow and sustain their brands.

5. They had first mover’s advantage in Dulux velvet touch which had no competition till almost a decade.

Dulux Weaknesses

Here are the weaknesses in the Dulux SWOT Analysis:

1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem
2. Limited market share due to presence of other major brands

Dulux Opportunities

Following are the Opportunities in Dulux SWOT Analysis:

1. Continuous R&D provides scope of reduction of VOC and HAP; develop more eco-friendly products which have high potential growth.

2. Tremendous growth opportunities in Rural India if the product is distributed and priced properly.
3. Real Estate boom needs to be capitalsed.
4. Consumer involvement is very important; direct involvement and interaction with them will help them gain momentum and leave a lasting impression in the minds of the consumer.

Dulux Threats

The threats in the SWOT Analysis of Dulux are as mentioned:

1.In decorative paints Industry customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.
2.Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.
3.Competition from national and international brands as they target India owing to its large market.

4. Raw material scarcity and volatility in prices.

Dulux Competition
Competitors

Below are the top 3 Dulux competitors:

1. Berger Paints
2. Asian Paints
3.Kansai Nerolac Paints


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dulux. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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