SWOT analysis of Dulux analyses the brand by its strengths, weaknesses, opportunities & threats. In Dulux SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dulux to benchmark its business & performance as compared to the competitors. Dulux is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Dulux SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dulux competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Dulux Brand Analysis | |
---|---|
Parent Company |
Dulux India |
Category |
Paint Industry |
Sector | |
Tagline/ Slogan |
Let’s Colour, Apne rang ko chalkaane do |
USP |
Leading Brand that offers exceptional combination of product quality and performance with unmatched levels of service and technical support |
Dulux STP | |
Segment |
Decorative segment |
Target Group |
Home owners, institution buildings, offices, developing stylish infrastructure |
Positioning |
Right luxury-look with great durability and pioneer in washable paint technology |
SWOT Analysis of Dulux | |
Dulux Strengths |
Below are the Strengths in the SWOT Analysis of Dulux: 1. It being a part of Akzonobel which has a huge brand name which would enhance their growth. 5. They had first mover’s advantage in Dulux velvet touch which had no competition till almost a decade. |
Dulux Weaknesses |
Here are the weaknesses in the Dulux SWOT Analysis: 1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem |
Dulux Opportunities |
Following are the Opportunities in Dulux SWOT Analysis: 1. Continuous R&D provides scope of reduction of VOC and HAP; develop more eco-friendly products which have high potential growth. 2. Tremendous growth opportunities in Rural India if the product is distributed and priced properly. |
Dulux Threats |
The threats in the SWOT Analysis of Dulux are as mentioned: 1.In decorative paints Industry customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem. 4. Raw material scarcity and volatility in prices. |
Dulux Competition | |
Dulux Competitors |
Below are the top 3 competitors of Dulux: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dulux. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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