International Paper SWOT Analysis, USP & Competitors

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SWOT Analysis of International Paper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Paper

Parent Company

International Paper Company


Paper and packaging solutions




Standardized manufacturing across the globe



Industrial packaging, printing papers, distribution, and consumer packaging.

Target Group

Newspaper houses, Book publication houses


Global provider of paper and packaging solutions to various industries

SWOT Analysis


1. The largest paper and pulp company in the world with over 60,000 employees
2. It operates 25 pulp, paper and packaging mills, 180+ converting and packaging plants, recycling plants and bag facilities in the US
3. Eco friendly manufacturing techniques 
4. Economies of scale are its greatest strength due to which it can raise finance any time at a low rate of interest and longer pay period

5. High Research & Development investment, and standardized manufacturing across the globe facilitated by latest machines which has led to strong brand image of International Paper

6. High growth rate recorded in recent times

7. Strong legacy since 1898


1. Bad press, it is blamed for deforestation in America
2. Paper making factories are associated with pollution and causing harm to adjacent areas


1. The increase in e-commerce industry has resulted in high demand for packaging solutions
2. Consolidation and expansion of business in other geographies through acquisition route
3. Due to scale of International Paper, it would have the backing of the government for expansion


1. Focus on digitalizing all mass media content which will ultimately lead to decrease in consumption of paper and related items
2. Destruction of rain forests in Amazon basin which forms the main source of raw material for manufacturing
3. Considerable resources in Russia which may be affected due to global crisis and US stance against Russia

4. Impact of environmental laws could be harmful to the company



1. Asia Pulp and Paper 
2. Stora Enso Group
3. Smurfit Kappa Group

The table above concludes the International Paper SWOT analysis along with its marketing and brand parameters.


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