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Dr. Fixit SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: October 20, 2023Read time:

Here is a detailed SWOT analysis of Dr. Fixit covering strengths, weaknesses, opportunities and threats.

Dr. Fixit Strengths

  1. Pidilite’s brand image and recall are the biggest advantages for Dr. Fixit’s success.
  2. It is the market leader under the construction chemicals category in India.
  3. Clients and associates in Middle East, Singapore and Thailand.
  4. Advertisements follow the Pidilite trend of humor and appeal to the viewers and customers.
  5. Products are very efficient and user-friendly.
  6. Market share is expanding in the international markets, with nearly half market share in Middle East.

Above are the strengths in the SWOT Analysis of Dr. Fixit. The strengths of Dr. Fixit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dr. Fixit Weaknesses

  1. Brand awareness is less as compared to Fevicol, especially among construction industry players.
  2. Limited of brand extensions and customizations is creating a barrier for increasing sales.

These were the weaknesses in the Dr. Fixit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dr. Fixit Opportunities

  1. Many BTL activities such as mall shows, gatherings, awareness campaigns for construction workers have benefitted sales.
  2. Brand extensions to include other segments of industry can help in creating strong brand recall.

Above we covered the opportunities in Dr. Fixit SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dr. Fixit Threats

  1. Legal issues with patents and rights have been running for some time against the brand.
  2. Advertising has taken a backseat and Direct promotions are having stronger effect on consumers.

The threats in the SWOT Analysis of Dr. Fixit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dr. Fixit SWOT analysis.

About Dr. Fixit

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dr. Fixit Overview
Parent Company

Pidilite Industries Ltd.


Adhesives/Construction chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Waterproofing solutions; For health construction


Market leader in Construction Chemicals in India.

Dr. Fixit STP

Customers looking for easy-to-use and efficient products.

Target Market

Construction workers, plumbers, whitewashing agents, cement industry and households.


Healthy Construction. Redefined.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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