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Amcor SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: March 06, 2023Read time:

Here is a detailed SWOT analysis of Amcor covering strengths, weaknesses, opportunities and threats.

Amcor Strengths

  1.  Nominated and won many awards for innovation in packaging
  2.  Diversified portfolio with over 25,000+ people employed in the company
  3.  It is a global packaging leader
  4.  Strong cash flow and good financial position
  5.  It has global operations in more than 40 countries
  6.  One of the few companies with good and strong sustainability, safety and CSR activities

Above are the strengths in the SWOT Analysis of Amcor. The strengths of Amcor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amcor Weaknesses

  1. Caught in various controversies relating to pollution
  2.  Alleged cartel practices also hurt the brand image of the company

These were the weaknesses in the Amcor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amcor Opportunities

  1. Growing demand in African market where it does not have much presence
  2. Value creating acquisitions
  3. Acquisition of smaller companies and tie-ups with global players

Above we covered the opportunities in Amcor SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amcor Threats

  1. With the growing concern about the impact of PET on environment there can be some limitations put on its use
  2. Major companies could start their own wing of packaging
  3. Scarce raw material

The threats in the SWOT Analysis of Amcor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amcor SWOT analysis.

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About Amcor

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amcor Overview
Parent Company





Industrial Products and Chemicals

Tagline/ Slogan

Innovative packaging


It makes packaging solutions using flexibles and rigid plastics packaging

Amcor STP

Product companies

Target Market

Food, beverage, pharmaceutical, medical, personal, home and personal care products


Responsible packaging

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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