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General Dynamics SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: March 25, 2023Read time:

Here is a detailed SWOT analysis of General Dynamics covering strengths, weaknesses, opportunities and threats.

General Dynamics Strengths

  1. Strong relationship with the US government which helps it in getting major defense contracts
  2. Broad product portfolio (Marine Systems; Combat Systems; Information Systems and Technology; and Aerospace) and balanced revenue streams sector
  3. Has grown both organically and inorganically (acquisitions and mergers) with time 
  4. High focus on Research & Development which is critical in defense
  5. Nearly 100,000 employees worldwide with strong revenues
  6. General Dynamics entry into the Healthcare solutions will help it expand its top-line
  7. One of the world’s largest defense contractors

Above are the strengths in the SWOT Analysis of General Dynamics. The strengths of General Dynamics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

General Dynamics Weaknesses

  1. US government contracts form the majority of its revenues 
  2. Highly competitive market means limited market share

These were the weaknesses in the General Dynamics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

General Dynamics Opportunities

  1. Growing global market for defense and aerospace, especially China and India
  2. Defense spending has increased in the US and the world
  3. Highest order backlog since 2008 and backlog orders simply need to be fulfilled

Above we covered the opportunities in General Dynamics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

General Dynamics Threats

  1. Government lawsuit & future regulations can disrupt its revenue stream
  2. Potential decreases in US government spending will have a major impact on its revenues
  3. Impact of Cyber security disruptions is unknown at this time
  4. Due to lower remuneration as compared to competitors, employee retention & availability

The threats in the SWOT Analysis of General Dynamics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the General Dynamics SWOT analysis.

About General Dynamics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

General Dynamics Overview
Parent Company

General Dynamics Corporation


Aerospace and Defense


Industrial Products and Chemicals

Tagline/ Slogan

Strengths on your side


Ability to grow organically with time

General Dynamics STP

Marine Systems; Combat Systems; Information Systems and Technology; and Aerospace

Target Market

Military, other government and commercial customers


Delivering superior products and services to military, other government and commercial customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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