General Dynamics SWOT Analysis, USP & Competitors

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SWOT Analysis of General Dynamics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Dynamics

Parent Company

General Dynamics Corporation


Aerospace and Defense


Industrial Products

Tagline/ Slogan

Strengths on your side


Ability to grow organically with time



Marine Systems; Combat Systems; Information Systems and Technology; and Aerospace

Target Group

Military, other government and commercial customers


Delivering superior products and services to military, other government and commercial customers

SWOT Analysis


1. Strong relationship with the US government which helps it in getting major defense contracts
2. Broad product portfolio (Marine Systems; Combat Systems; Information Systems and Technology; and Aerospace) and balanced revenue streams sector
3. Has grown both organically and inorganically (acquisitions and mergers) with time 
4. High focus on Research & Development which is critical in defense

5. Nearly 100,000 employees worldwide with strong revenues

6. General Dynamics entry into the Healthcare solutions will help it expand its top-line

7. One of the world’s largest defense contractors


1. US government contracts form the majority of its revenues 
2. Highly competitive market means limited market share


1. Growing global market for defense and aerospace, especially China and India

2. Defense spending has increased in the US and the world

3. Highest order backlog since 2008 and backlog orders simply need to be fulfilled


1. Government lawsuit & future regulations can disrupt its revenue stream
2. Potential decreases in US government spending will have a major impact on its revenues
3. Impact of Cyber security disruptions is unknown at this time

4. Due to lower remuneration as compared to competitors, employee retention & availability



1. The Boeing Company
2. Lockheed Martin Corporation
3. L-3 Communications Holdings, Inc.

The table above concludes the General Dynamics SWOT analysis along with its marketing and brand parameters.


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