General Dynamics SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4198

SWOT analysis of General Dynamics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In General Dynamics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like General Dynamics to benchmark its business & performance as compared to the competitors and industry. General Dynamics is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top General Dynamics competitors and elaborates General Dynamics market segmentation, target group, positioning & Unique Selling Proposition (USP).

General Dynamics SWOT, Competitors, Marketing STP & Brand analysis Table
General Dynamics Brand Analysis
Parent Company

General Dynamics Corporation


Aerospace and Defense


Industrial Products and Chemicals

Tagline/ Slogan

Strengths on your side


Ability to grow organically with time

General Dynamics STP

Marine Systems; Combat Systems; Information Systems and Technology; and Aerospace

Target Group

Military, other government and commercial customers


Delivering superior products and services to military, other government and commercial customers

General Dynamics SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of General Dynamics. Strengths are:

1. Strong relationship with the US government which helps it in getting major defense contracts
2. Broad product portfolio (Marine Systems; Combat Systems; Information Systems and Technology; and Aerospace) and balanced revenue streams sector
3. Has grown both organically and inorganically (acquisitions and mergers) with time 
4. High focus on Research & Development which is critical in defense

5. Nearly 100,000 employees worldwide with strong revenues

6. General Dynamics entry into the Healthcare solutions will help it expand its top-line

7. One of the world’s largest defense contractors


Here are the weaknesses in the General Dynamics SWOT Analysis:

1. US government contracts form the majority of its revenues 
2. Highly competitive market means limited market share


Following are the Opportunities in General Dynamics SWOT Analysis:

1. Growing global market for defense and aerospace, especially China and India

2. Defense spending has increased in the US and the world

3. Highest order backlog since 2008 and backlog orders simply need to be fulfilled


The threats in the SWOT Analysis of General Dynamics are as mentioned:

1. Government lawsuit & future regulations can disrupt its revenue stream
2. Potential decreases in US government spending will have a major impact on its revenues
3. Impact of Cyber security disruptions is unknown at this time

4. Due to lower remuneration as compared to competitors, employee retention & availability

General Dynamics Competition

Below are the top 3 General Dynamics competitors:

1. The Boeing Company
2. Lockheed Martin Corporation
3. L-3 Communications Holdings, Inc.

The brandguide table above concludes the General Dynamics SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to General Dynamics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: